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Linkedin groups: An Implementation Aid
 

Linkedin groups: An Implementation Aid

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This is an implementation aid to enable you to create and manage LinkedIn groups.Please feel free to send us feedback to help us incorporate changes so that the larger community is benefited

This is an implementation aid to enable you to create and manage LinkedIn groups.Please feel free to send us feedback to help us incorporate changes so that the larger community is benefited

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    Linkedin groups: An Implementation Aid Linkedin groups: An Implementation Aid Presentation Transcript

    • Spectrum Consulting Fostering Experience Spectrum Consulting Fostering Experience Spectrum Consulting Fostering Experience An Implementation Aid
    • Spectrum Consulting Fostering Experience Groups • LinkedIn Groups provide a place for professionals in the same industry or with similar interests to a. share content b. find answers c. post and view jobs d. make business contacts. e. establish themselves as industry experts. • You can find groups to join by using the search feature at the top of your homepage or viewing suggestions of groups you may like. • You can also create a new group focused on a particular topic or industry.
    • Spectrum Consulting Fostering Experience In this Slideshare, we will cover the following Topics in LinkedIn Groups 1. Creating a Group 2. Editing Group Information and Group Settings 3. Group Rules 4. Inviting People to Join Group 5. Approving and Pre- Approving Group Members 6. Promoting and sharing the group 7. Appointing manager and moderators 8. Managing a Group 9. Posting discussions, jobs, promotions. 10.Sending Announcements to Group Members 11.Deleting Group Discussions & Comments 12.Merging Groups 13.Closing a Group 14.Group limit for members 15.Creating a sub group
    • Spectrum Consulting Fostering Experience Creating a Group Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Creating a Group • You can start a new group by filling out the fields on the Create a Group page. • You'll be the owner and manager of any group you create, but you can also assign other members to be managers or moderators. Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Move your cursor over Interests at the top of your homepage and select Groups.
    • Spectrum Consulting Fostering Experience Click the Create a group button
    • Spectrum Consulting Fostering Experience Fill in the requested information
    • Spectrum Consulting Fostering Experience Image requirements • Group Logo - up to 100 x 50 pixels, maximum size 100KB, PNG/JPEG/GIF format • Small Logo - up to 60 x 30 pixels, maximum size 100KB, PNG/JPEG/GIF format • Hero Image - minimum 646 x 200 pixels, maximum size 2 MB, PNG/JPEG/GIF format • If your logo does not meet the requirements above, it will automatically be resized. There are several online tools that you can use to modify your images including http://www.shrinkpictures.com & http://www.webresizer.com.
    • Spectrum Consulting Fostering Experience Image requirements • To upload and save an image, you must check the box that says. "I acknowledge and agree that the logo/image I am uploading does not infringe upon any third party copyrights, trademarks, or other proprietary rights or otherwise violate the User Agreement". • LinkedIn doesn't allow excessive changes to a group's identity because it affects member confidence in your group and in the LinkedIn Groups product. • You can only make a total of 5 group identity changes, including any group name and logo updates. • Changes to the group Hero image are not counted in this limit.
    • Spectrum Consulting Fostering Experience Fill in the requested information
    • Spectrum Consulting Fostering Experience Click the Create button to…. 1 2 Create your group as an 1. Open Group or 2. A Members-Only Group.
    • Spectrum Consulting Fostering Experience Members-Only (Closed Group) and Open Groups - Overview The main difference is who can see the discussions. • Members-only group discussions can only be seen by other group members. • Open group discussions can be seen by anyone on the web and can be shared on other social networking platforms.
    • Spectrum Consulting Fostering Experience Difference between Closed Group & Open Group Closed Group • There's a padlock icon next to the group name. • You must be a LinkedIn member to join. • Discussions won't show up in search engine results. • Discussions are visible to group members only. • Discussions can’t be shared using social networking sites like Twitter and Facebook Open Group • There isn't a padlock icon next to the group name. • You must be a LinkedIn member to join. • Discussions are searchable • Discussions are visible to anyone on the web. • Discussions can be shared
    • Spectrum Consulting Fostering Experience Members-Only groups • There's a padlock icon next to the group name. • You must be a LinkedIn member to join. • Discussions won't show up in search engine results. • Discussions are visible to group members only. • The group manager has the option to switch to an open group. This change can only be made once and cannot be undone. Members are notified if the group is switched to an open group.
    • Spectrum Consulting Fostering Experience In open groups • There isn't a padlock icon next to the group name. • You must be a LinkedIn member to join. • Discussions created before switching to an open group are archived and visible to group members only. • Discussions created after switching to an open group are searchable and visible to anyone on the web. • Discussions can be shared using social networking sites like Twitter and Facebook. • Group managers have the option to allow LinkedIn members who aren't group members to contribute. • Currently, subgroups can't be open groups
    • Spectrum Consulting Fostering Experience Editing Group Information and Group Settings
    • Spectrum Consulting Fostering Experience Only group owners or managers can make changes to Group Information or Group Settings. NOTE • LinkedIn doesn't allow excessive changes to a group's identity because it affects member confidence in your group and in the LinkedIn Groups product. • You can only make a total of 5 group identity changes, including any group name and logo updates.
    • Spectrum Consulting Fostering Experience Group Information
    • Spectrum Consulting Fostering Experience Group information
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Group Settings
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Allowing Group Members to Flag and Remove Content • Make sure the box is checked next to "Enable the Discussions and News features". • Check or uncheck the box next to "Automatically remove content flagged by group members" to turn this feature on or off. • Enter a number in the Number of flags box (between 1 and 100). – By default, content is removed after it's been flagged 10 times.
    • Spectrum Consulting Fostering Experience The Permissions section determines what goes into your submission queue based on the content. The Restrictions section determines what goes into your submission queue based on who is submitting the content.
    • Spectrum Consulting Fostering Experience Allowing or preventing my group members from displaying the group logo on their profiles?
    • Spectrum Consulting Fostering Experience Group Rules Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Group rules are posted by group managers to provide participation expectations and guidelines. If rules are posted, you'll find the Group rules link in the upper right of your group page. If you're a manager, you can post or update group rules. • Move your cursor over Interests at the top of your homepage and select Groups. • Click the group's name. • Click the Manage tab. • Click Group Rules on the left. • Enter or update your group rules. • Click Save Changes. NOTE: The text field will not accept HTML, so rules won't display hyperlinks for websites or email addresses.
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Sample Group Rules
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Inviting People to Join Group or Subgroup Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Inviting People to Join Group or Subgroup • If you're a group manager, you can invite others from the Send Invitations page within the group. • Click the Manage tab. • Click Send Invitations on the left and then do any of the following: – Type a connection's first or last name in the Connections field, and select their name from the list. – Click the address book icon to choose connections. – Click the "Add other email addresses" link and enter email addresses of contacts. – Click the "Upload a file" link to upload a file after exporting a CSV file. – Click Send Invitations.
    • Spectrum Consulting Fostering Experience Send Invitations to your connections Type a connection's first or last name in the Connections field, and select their name from the list. OR Click the address book icon to choose connections.
    • Spectrum Consulting Fostering Experience Send invitations to email ID Click the "Add other email addresses" link and enter email addresses of contacts.
    • Spectrum Consulting Fostering Experience Send invitations to people by uploading a file of email addresses Click the "Upload a file" link to upload a file after exporting a CSV file.
    • Spectrum Consulting Fostering Experience Spectrum Consulting Fostering Experience Approving and Pre-Approving Group or Subgroup Members Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Approving and Pre-Approving Group or Subgroup Members As a group owner or manager, you have several options for approving members for your group or subgroup. • Auto-Join • Sending an Invitation • Pre-approval Pre-approval by uploading a file of email addresses: Pre-approval by individual email address: Pre-approval by email domain: • Manual approval of all other member requests to join
    • Spectrum Consulting Fostering Experience • If your group or subgroup is Auto-Join, you do not need to take any further actions. • Everyone is automatically approved upon their request to join the group. Auto-Join Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Setting Up an Auto-Join Group • If you're a group owner or manager, you can adjust your group's Auto Join setting on the Group Settings page. • If the setting is turned on, any LinkedIn members requesting to join the group become automatic members without the owner or manager needing to approve the individual requests. To change the Auto-Join setting • Click the Manage tab. • Click the Group Settings link on the left. • Select Auto-Join or Request to Join and then click Save Changes.
    • Spectrum Consulting Fostering Experience Setting Up an Auto-Join Group
    • Spectrum Consulting Fostering Experience Setting Up an Auto-Join Group
    • Spectrum Consulting Fostering Experience Sending an Invitation • If you use the Send Invitations option for your group or subgroup, you do not need to pre-approve members (this includes "Invite-Only" subgroups). • These members will be automatically approved upon their request to join.
    • Spectrum Consulting Fostering Experience Pre-approval to invite • If you plan to invite people to your group or subgroup using an outside website or email system, you can pre-approve the people you are going to invite. • By pre-approving specific email addresses or email domains, they will be automatically approved upon their request to join.
    • Spectrum Consulting Fostering Experience Pre-approval to invite
    • Spectrum Consulting Fostering Experience Pre-approval by uploading a file of email addresses NOTE: If you have an existing pre-approved list loaded in the system, it will merge with any new list that you upload. Duplicated items will only appear once in the merged list. If an uploaded list contains members who've already joined your group, we'll leave them off the merged pre-approved list.
    • Spectrum Consulting Fostering Experience Pre-approval by uploading a file of email addresses
    • Spectrum Consulting Fostering Experience Pre-approval by individual email address
    • Spectrum Consulting Fostering Experience Pre-approval by email domain Enter email domain in the box titled: "Auto-approve users with these email domains (e.g. linkedin.com, cardmunch.com)". – You cannot pre-approve email domains like gmail.com, hotmail.com or yahoo.com because they are too generic. – Separate multiple domains with a comma. Do not separate domains onto separate lines or separate with spaces because the system will not function correctly and you won't be notified that there is an entry error.
    • Spectrum Consulting Fostering Experience Pre-approval by email domain
    • Spectrum Consulting Fostering Experience Pre-approval by email domain step 2
    • Spectrum Consulting Fostering Experience Manual approval of all other member requests to join • You can manually approve a request to join your group from the Requests to Join section. • You will not receive notifications of requests to join your group, but you can check the group periodically to accept or decline any pending requests.
    • Spectrum Consulting Fostering Experience Manual approval of Members requests to join • Click the box next to the member's name and click Approve. • Instead of Approve, you can click Decline or Decline and Block to decline and prevent that person from applying for membership again.
    • Spectrum Consulting Fostering Experience Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Promoting the group Post your Group Join Link on outside sources like your organization's external website, newsletters and blogs.
    • Spectrum Consulting Fostering Experience Promoting My group-Group Join Link
    • Spectrum Consulting Fostering Experience Promoting My group • Optimize and edit your group information to include keywords that prospective members are likely to search for. • Encourage and allow group members to invite people. • Advertise your group with LinkedIn Ads by clicking the Advertising link at the bottom of any LinkedIn page. • Share other news, articles and websites to spark discussions. Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Sharing the Group Click on the Sharing link on the right hand side of your Group Page.
    • Spectrum Consulting Fostering Experience Share your group as an update or post it to other groups or send to individuals
    • Spectrum Consulting Fostering Experience Managing a Group Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience How do I manage my group? If you're a group owner or manager, you have control over membership, discussions, settings, subgroups, rules, and more. To manage your group: • Click the Manage tab in the row under the group's name. • Use the links on the left to manage your group.
    • Spectrum Consulting Fostering Experience Managing the Group
    • Spectrum Consulting Fostering Experience Submission and Moderation Queues Overview As a group owner, manager or moderator, you can use your group's submission and moderation queues to help monitor content postings from your group members. These queues could help you screen out spammers and/or validate valuable new contributors. Submission Queue Allows your group management team to preview content posted by members before it's displayed or deleted from the group. Moderation Queue Allows your group management team to repost or delete group content, as well as review content that has been flagged by your group members.
    • Spectrum Consulting Fostering Experience Managing Your Group Submission and Moderation Queues How do I manage items in my group's submission and moderation queues? • If you're a group owner, manager, or moderator you'll see a notification on your Groups page to let you know that you have an item to manage. To review items in your submission and moderations queues: • Move your cursor over Interests at the top of your LinkedIn homepage and select Groups. • Scroll down the page and click on the notification number under the group's name. There will be no number if there is nothing to manage. • Click either the Submission Queue or Moderation Queue link on the left to choose the appropriate action and manage the item.
    • Spectrum Consulting Fostering Experience Managing Your Group Submission and Moderation Queues Scroll down the page and click on the notification number under the group's name. There will be no number if there is nothing to manage.
    • Spectrum Consulting Fostering Experience Managing Your Group Submission and Moderation Queues Click either the Submission Queue or Moderation Queue link on the left to choose the appropriate action and manage the item.
    • Spectrum Consulting Fostering Experience Submission and Moderation Queue Settings in Groups How do I adjust my submission and moderation queue settings? • If you are a group owner or manager, you can view or change the group's submission and moderation queue settings on the Group Settings page. • Click the Manage tab and then click Group Settings on the left. – The Permissions section determines what goes into your submission queue based on the content. – The Restrictions section determines what goes into your submission queue based on who is submitting the content.
    • Spectrum Consulting Fostering Experience The Permissions section determines what goes into your submission queue based on the content. The Restrictions section determines what goes into your submission queue based on who is submitting the content. Group Settings for Submission Queue
    • Spectrum Consulting Fostering Experience • Approve – Post will be moved under Discussions. • Move to Promotions – Post will be moved under Promotions. • Move to Jobs – Post will be moved under Jobs. • Delete - Removes the item or items from the group.
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Moved to Promotions
    • Spectrum Consulting Fostering Experience Group Settings for Moderation Queue
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Clear Flags – To clear the Flags (Flagged by the group members). Delete – To remove the content from the Group Move to Jobs – To move the posted content under Jobs Move to Promotions – To move the posted content under Promotions
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Moved to jobs
    • Spectrum Consulting Fostering Experience Allowing Group Members to Flag and Remove Content How do I allow group members to flag content and have it automatically deleted? If you're a group owner or manager, you can adjust your Group Settings to automatically remove content flagged by group members and set the number of flags needed. • Click the Manage tab and then Group Settings on the left. • Discussions and comments cannot be retrieved once removed by this automated feature.
    • Spectrum Consulting Fostering Experience Allowing Group Members to Flag and Remove Content • Make sure the box is checked next to "Enable the Discussions and News features". • Check or uncheck the box next to "Automatically remove content flagged by group members" to turn this feature on or off. • Enter a number in the Number of flags box (between 1 and 100). – By default, content is removed after it's been flagged 10 times.
    • Spectrum Consulting Fostering Experience Group member flagging the content
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Removing or Blocking the Group Members Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Remove Takes the member out of the group, but doesn't delete the member's past contributions. They can request to join the group again. Block Takes the member out of the group and places them on the Blocked tab, which prevents them from requesting to join again. It doesn't delete the member's past contributions. Block & Delete Takes the member out of the group and places them on the Blocked tab, which prevents them from requesting to join again. It also deletes all past contributions. Please be aware that when you select Block & Delete for a group member, this will result in automatic moderation of all their future posts in any group sitewide.
    • Spectrum Consulting Fostering Experience Removing or Blocking the Group Members
    • Spectrum Consulting Fostering Experience Posting Discussions, Jobs and Promotions Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience • Enter your topic or question in the "Start a discussion or share something with the group" box (required). • Enter details in the "Add more details" box (required). • Add a link to a website by typing in the URL. • Click the type of your post (discussion, job, promotion). • Click Share.
    • Spectrum Consulting Fostering Experience Posting discussions, promotions, jobs. Jobs tab gives group members a place to share jobs and jobs discussions. Jobs discussions are automatically removed after 14 days. You can always post a job on LinkedIn if you want to reach a wider audience or need a job posted longer. Promotions tab gives group members a place to post their product promotions. Promotions don't expire, but they can be deleted by the poster or by a group owner/manager.
    • Spectrum Consulting Fostering Experience Sending Announcements Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Group managers can send up to one group announcement per week to members who have chosen to receive such emails. • Move your cursor over Interests at the top of your homepage and select Groups. • Click the group's name. • Click the Manage tab. • Click Send an Announcement on the left. • Enter your Subject (up to 200 characters) and Message (up to 4000 characters). • Click Send Announcement. NOTE: By default, announcements are sent as an email to members and also posted as a featured discussion within the group.
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Spectrum Consulting Fostering Experience Deleting Group Discussions & Comments Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Who can delete group discussions and comments? • Only group's owner, managers, or moderators can delete discussions or comments. • They also have a certain degree of latitude for deciding the purpose of the group and what type of discussion content to allow. • Owners and managers may at times need to exercise their right to remove difficult members from their group.
    • Spectrum Consulting Fostering Experience To delete a discussion
    • Spectrum Consulting Fostering Experience Deleting a discussion • When a comment is deleted, the member's name will remain but the comment will be replaced with a message that states "The comment was deleted by the group manager". • When a discussion is removed, the discussion will no longer be visible to anyone
    • Spectrum Consulting Fostering Experience Merging Groups Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience There is no automated process for merging groups. Group owners can decide to combine their groups by choosing one group to remain open. If you're the closing group's manager, you can send an announcement to inform your members about your plans. Within the announcement: • Include the other group's Join URL. (You can ask the other group's manager for the link.) • Suggest they click on the URL to join the new group. • Remind them when the group will close. To maintain member privacy, LinkedIn don't offer the ability to export a contact list of your group's members.
    • Spectrum Consulting Fostering Experience Closing a Group How do I delete my group? • Only the owner can delete a group. If you're the group's owner • Click the Manage tab in the row under the group's name. Select Delete Group from the Manage Group column on the left. • Click Yes, delete this group.
    • Spectrum Consulting Fostering Experience Group limit for members Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Group limits for members • How many parent (main) groups can anyone own and/or manage at one time? 10 (total). • How many subgroups can anyone own at one time? 20. • How many groups can anyone be a member of at one time? 50. • Once you reach 50, you would need to withdraw from one before you would be able to request to join a new group. • How many subgroups can anyone be a member of at one time? 50. • How many groups can anyone be a moderator of at one time? 50. • How many people can anyone follow at one time? 5,000.
    • Spectrum Consulting Fostering Experience Group limits per main (parent) group • How many owners can a group have? 1. • How many managers can a group have? 10. • How many moderators can be in a given group? 50. • How many members can be in a given group? 20,000 (maximum default).
    • Spectrum Consulting Fostering Experience Group limits per subgroup • How many subgroups can be created under a given parent group? 20. • How many owners can a subgroup have? 1. • How many managers can a given subgroup have? 10. • How many moderators can a given subgroup have? 50.
    • Spectrum Consulting Fostering Experience Sub Groups Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience LinkedIn describes the subgroups like break-out sessions at a conference. “They enable you to create more focused areas than in the main group.” Essentially, it’s a way to build smaller, more focused communities within the larger community of a group. These are the current “types” of subgroups listed in the setup drop-down menu: • Alumni • Corporate • Conference • Networking • Non-profit • Professional • Other
    • Spectrum Consulting Fostering Experience The “other” enables you to categories your subgroup by yourself. For example: Divide your LinkedIn subgroups by geographic location: If you run a large-scale group around an industry or interest, divide the subgroups by location. You can do this by country, state/province, metropolitan area, zip code – however broad or narrow you want to focus. This will allow members of your group who are close in proximity to one another to easily connect, online and off. Divide your LinkedIn subgroups by industry: If you manage a group based in a geographic location (i.e. Linked Chennai) divide your group into industries so that members within that area can easily connect.
    • Spectrum Consulting Fostering Experience Divide your LinkedIn subgroups by specialty: If you manage a group within a broad industry (i.e. marketing), narrow the subgroups into specific focuses. This will allow members with the same specialty (i.e. broadcast, design, PR, social media, etc) to allow members easily connect. Divide your LinkedIn subgroups by experience level: Within a group centered around an industry, experience level subgroups can allow entry-level members to share their experiences and grow together and allow senior executives to take advantage of each other’s wisdom. Of course these groups can still collaborate within the larger group. Divide your LinkedIn subgroups by age range: For localized groups, especially ones with active members who like to collaborate in person, age range divisions can allow members to easily connect with other members who are similar to them in life experience. Probably not the best division for a professional group.
    • Spectrum Consulting Fostering Experience Creating a subgroup Only group owners or managers can create subgroups. To create a subgroup • Click the Manage tab in the row under the group name. • At the bottom of the left pane, click Create a Subgroup. • Enter the subgroup's information and choose your settings. • Click Create Subgroup.
    • Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Other Useful Slideshares We have been consistently conducting LinkedIn Training Programs since Oct 2012. Our philosophy and approach is reflected in the following documents • Spectrum Consulting Social Media Workshop • Maximizing ROI on Social Media • Endorsements: The hidden perils of your network • Are you leveraging linkedin adequately? • A simple Litmus Test to check your Visibility on LinkedIn • LinkedIn for education: An Implementation Aid • LinkedIn Profile Improvement Tips • Spectrum Consulting Social Media Workshop Participants Feedback 111 Spectrum Consulting Fostering Experience
    • Spectrum Consulting Fostering Experience Thank You Contact: Raghunath Ramaswamy, raghu@spectrumconsultingindia.com 9840925155 Twitter:@RaghuRamaswamy LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341 112 Spectrum Consulting Fostering Experience is a registered trademark of LinkedIn Corporation Link to Register: www.spectrumconsultingindia.com/Training.aspx