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Endorsements: The hidden perils of your network

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Now that I have trained 1000 people on LinkedIn across different Indian cities, diverse industries, educational institutions and industry bodies, I come across a couple of questions that arise ...

Now that I have trained 1000 people on LinkedIn across different Indian cities, diverse industries, educational institutions and industry bodies, I come across a couple of questions that arise consistently on endorsements:
 
Endorsements by people who do not know you?
Endorsements for skills you do not have?

Endorsements are qualitatively affected by the quality of your network. The quality of your network in turn affects the quality of your LinkedIn specifically and Social media experience in general.

This slide share is an attempt to share knowledge which can help the reader of this slide share to exercise restraint while deciding to connect or send an invite. More importantly it is to drive the home the point the intelligent choices that are available to the reader to exercise, profit and maximize his investment on LinkedIn and Social Media.

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Endorsements: The hidden perils of your network Endorsements: The hidden perils of your network Presentation Transcript

  • Endorsements: The Hidden Perils of your network
  • Endorsements: The Hidden Perils of your network Now that I have trained 1000 people on LinkedIn across different Indian cities, diverse industries, educational institutions and industry bodies, I come across a couple of questions that arise consistently on endorsements: • Endorsements by people who do not know you? • Endorsements for skills you do not have? We shall address the more serious point number 1 in the next several slides before we address point number 2
  • Think for a few minutes before you go to the next slides Are you responsible for getting endorsed by people who do not know you?
  • Yes, you are responsible for getting endorsed by people who do not know you? Why? Because the power to 1. Send an invite to connect 2. Power to Accept an invite Lies with you….
  • The Quality of your experience on any Social Media platform(&LinkedIn) is dependent on your capability to nurture a qualitative and quantitative network for your needs.
  • Are you spending the same amount of 1. Time in Analyzing a LinkedIn profile 2. Performing the necessary due diligence In trying to understand 1. The credibility of the LinkedIn profile 2. Adequacy for your needs Before 1. Sending an Invite 2. Deciding to Accept an invite
  • I suspect that the odds are in favor of Sending an invite. Based on data in my own network(&my network definitely requires cleansing!!!), In a particular case, I was shocked that as many as 377 of my shared connections had accepted an invite to connect from a potentially hostile country involved in commercial espionage!!!! IN the next few slides we shall explore the different dangerous scenarios and the precautions that need to be taken while accepting an invite to connect.
  • Scenario 1: On investigating an invite to connect, with suspicious credentials. 377 of my shared contacts were already connected with the person who invited: Step 1: Clicking on the company Link in the LinkedIn profile lead to the LinkedIn Company Page Step 2: Clicking on the website address in the LinkedIn company page lead to the company website whose address revealed a potentially hostile country probably involved in commercial espionage. Turn Over for Actual Illustration
  • xxxx
  • Scenario 2: A contact, Sarah Ericson(fictitious name) sent an invite to connect. Had excellent past credentials but very suspicious current company details. Clicking on the current company(which did not have an actual LinkedIn page) lead to the search results page which in turn revealed that Sarah had four LinkedIn accounts. Turn Over for Actual Illustration
  • Sarah Ericson
  • Scenario 3: An invite to connect from a high ranking official from a politically volatile and turbulent country. Checking his background in Wikipedia before making a decision to connect was insightful Turn Over for Actual Illustration
  • Jackson Montana
  • Scenario 4: An invite to connect with absolutely no details except a photograph. Turn Over for Actual Illustration
  • Bageshri Suthar Profile ?
  • Checklist before deciding to accept a connection 1. Ask yourself if the person who has sent the invite will make a difference to your Network? 2. Do you know him from the past? Is he a member of the family, alumni or any of your previous organizations? 3. Has the person sent a note explaining why he wants to network with you? Has the person followed basic etiquette. This could have an impact of the quality of the relation. 4. Check if the profile(LinkedIn) is complete 5. Check the quality of the profile(LinkedIn). Does it reflect a basic level of professionalism and thoughtfulness? 6. If the profile(LinkedIn) is not complete, seek clarifications and inputs from the person who has sent you an invite
  • Checklist before deciding to accept a connection 7. Check the shared connections. Check with the known connections if they have more details about the person or how well you know him? 8. Does he have similar and/or converging interests? 9. Will connecting to him lead you to important people and organizations that you want to connect with? 10. What is the size of his network? Will it make a significant difference to your network size? 11. Has the person driven traffic to his company website? Check if the company he is working in and the website where the traffic is being driven are one and the same? 12. Check the company link in LinkedIn and the website link in LinkedIN company page. Where is the traffic being directed?
  • Before you accept or decide to send an invite, Think !!! 1. Will the contact make a good connection. Will the contact be absolutely necessary for my needs? 2. Will this result into a mutually beneficial relationship. It is important that you add value to that contact as well!! 3. Is the LinkedIn profile credible? Take enough care to ascertain the details in the profile and ensure it is a genuine profile
  • Reverting back to the two questions in slide 1 • Endorsements by people who do not know you? • Endorsements for skills you do not have? We have thus far addressed the first issue. Turn on for insights into the unaddressed issue.
  • Now the question remains, how can you control the endorsements for skills that you do not have? 1. Make sure that you fill up the fifty skills that are applicable to your profile 2. These skills increase the chances of the traffic to your profile 3. It also provides a platform for your genuine and qualitative network to endorse you for what you know 4. The fifty skills need not be mutually exclusive, they need not be unique and distinct(Remember the duality of usage, a client relationship manager and a customer relationship manager are one and the same but the usage can differ from organization to organization). This can enhance the traffic to your profile.
  • Does this solve the problem? What happens if you still get endorsed for skills that you do not have? The Good News is that the control lies with you, now. If you get endorsed for skills you do not have, since you have filled up all the fifty skills, the power to accept the new endorsement lies with you. If you decide to accept a new skill for which you have been endorsed, you can only do so by removing of the old skills.
  • Social Media and LinkedIn are here to stay. As the new year sets, let us resolve to master these platforms and leverage these platforms for our professional enrichment and Business needs. Turn over if you need help
  • is a registered trademark of LinkedIn Corporation Thank you for going through my presentation. Need Help? : 1. Organizations may get in touch with me, if they are desirous of • Improving their Digital Marketing experience • LinkedIn, Twitter: Training & Consulting • Recruitment Related Advisory services 2. Educational Institutions may get in touch with me to improve their brands and enhance the chances of placements of their students. 3. Individuals and students seeking Professional help may contact me for • Personal Branding and improving your Personal Branding through Linked In • Choosing, Changing, Positioning or Improving your career Raghunath Ramaswamy, raghu@spectrumconsultingindia.com 9840925155 Twitter:@RaghuRamaswamy LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341 32 www.spectrumconsultingindia.com is a registered trademark of Twitter Corporaton