Are you Leveraging LinkedIn
Adequately?

is a registered trademark of LinkedIn Corporation

1
LinkedIn is Free*
The rewards of using Linked In have been widely experienced
A LinkedIn Account can be opened in a few mi...
Get found on LinkedIn
While anybody in this planet is separated by one another by just six levels or
degrees, LinkedIn res...
How do you get Found on LinkedIn?
Can just opening an account and adding connections automatically guarantee,
visibility a...
At the Centre of the Universe

5
Along with Millions of others….

6
Just Separated by Six Degrees !!!

7
Three levels of Visibility provided by
LinkedIn !!!

8
Ongoing Conversations of the Planet
on Social Media

9
Did you think Search was a One Way
Street?

10
You were being Found while you were
Finding L2 L3 L4 L5 L6
!!!!
L1

11
Hello !! Somebody was more visible
than others !!
Who's Viewed Your Profile

12
And they got special attention !!!
How often people viewed you

13
And were found several times more
than others !!!
How many times you appeared in LinkedIn Search

14
Why were some profiles more visible
than others? Social Media Presence

15
Social Media Presence
Social Media Presence on LinkedIn is determined by
• Quality and the completeness of your profile
• ...
Smart Searchers
RESEARCH

CONNECT

EXPECT

•
•
•
•

• You
• Your Groups
• Your Company

• Your Participation
• Meaningful
...
What would you do if you found the
right contacts on a Social Networking
Platform?

18
You Would
FIND

RELATE

ENGAGE/MOTIVATE

• Leverage
Professional
Networks
• Expand Your
Personal Network
• Target Decision...
20
How has LinkedIn helped
Research People and Companies, 76.9%
Increase Branding/ marketing presence in the marketing place,...
Enhance your Social Media Presence &
Get Found for your needs

22
Are you leveraging LinkedIn
effectively?
• Does my LinkedIn profile articulate, why I am present in LinkedIn? Is my
Linked...
Are you leveraging LinkedIn
effectively?
• Have I organized my connections appropriately?
• What is the level and nature o...
Who can leverage LinkedIn?
Professionals from all walks can leverage LinkedIn
•
•
•
•
•
•
•
•
•
•

Sales and Business Deve...
Do you need help in getting trained on
LinkedIn
• Our next public workshop is scheduled at Hotel
Green Park, Chennai on Ja...
Thank you for going through my presentation. Need Help? :
1. Organizations may get in touch with me, if they are desirous ...
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Are you leveraging linkedin adequately?

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The rewards of using Linked In have been widely experienced. A LinkedIn Account can be opened in a few minutes. It easy to Add Connections. But experiences differ. Some are able to use LinkedIn it more effectively than others !!!

While anybody in this planet is separated by one another by just six levels or degrees, LinkedIn restricts the connectivity to three levels. Everybody in this planet is in search for somebody else. An individual LinkedIn user sets out to find suitable partners and allies. Some people are more visible than others. They get searched more often and there is greater traffic to their profile. In reality, individuals end up Getting Found on LinkedIn

Can just opening an account and adding connections automatically guarantee, visibility and therefore ensure getting found on LinkedIn?
 
Read on to discover what getting found on LinkedIn involves and most importantly find a checklist if you are adequately leveraging LinkedIn?

Published in: Social Media, Business, Technology

Transcript of "Are you leveraging linkedin adequately?"

  1. 1. Are you Leveraging LinkedIn Adequately? is a registered trademark of LinkedIn Corporation 1
  2. 2. LinkedIn is Free* The rewards of using Linked In have been widely experienced A LinkedIn Account can be opened in a few minutes It easy to Add Connections But experiences differ Some are able to use LinkedIn it more effectively than others !!! * Upgrades and Variants of Advanced Solutions are chargeable 2
  3. 3. Get found on LinkedIn While anybody in this planet is separated by one another by just six levels or degrees, LinkedIn restricts the connectivity to three levels. Everybody in this planet is in search for somebody else. An individual LinkedIn user sets out to find suitable partners and allies. Some people are more visible than others. They get searched more often and there is greater traffic to their profile In reality, individuals end up Getting Found on LinkedIn 3
  4. 4. How do you get Found on LinkedIn? Can just opening an account and adding connections automatically guarantee, visibility and therefore ensure getting found on LinkedIn? Read on to discover what getting found on LinkedIn involves and most importantly find a checklist if you are adequately leveraging LinkedIn? 4
  5. 5. At the Centre of the Universe 5
  6. 6. Along with Millions of others…. 6
  7. 7. Just Separated by Six Degrees !!! 7
  8. 8. Three levels of Visibility provided by LinkedIn !!! 8
  9. 9. Ongoing Conversations of the Planet on Social Media 9
  10. 10. Did you think Search was a One Way Street? 10
  11. 11. You were being Found while you were Finding L2 L3 L4 L5 L6 !!!! L1 11
  12. 12. Hello !! Somebody was more visible than others !! Who's Viewed Your Profile 12
  13. 13. And they got special attention !!! How often people viewed you 13
  14. 14. And were found several times more than others !!! How many times you appeared in LinkedIn Search 14
  15. 15. Why were some profiles more visible than others? Social Media Presence 15
  16. 16. Social Media Presence Social Media Presence on LinkedIn is determined by • Quality and the completeness of your profile • Quality and Quantity of your network • The quality and the frequency of your engagement 16
  17. 17. Smart Searchers RESEARCH CONNECT EXPECT • • • • • You • Your Groups • Your Company • Your Participation • Meaningful Conversations • Collaborative Buying Process • Your Company You Your Experience Your Groups Your Company 17
  18. 18. What would you do if you found the right contacts on a Social Networking Platform? 18
  19. 19. You Would FIND RELATE ENGAGE/MOTIVATE • Leverage Professional Networks • Expand Your Personal Network • Target Decisionmakers • Focus on Real People • Gather Intelligence • Target Decisionmakers • Leverage Warm Introductions • Meaningful Conversations • Collaborative Buying Process 19
  20. 20. 20
  21. 21. How has LinkedIn helped Research People and Companies, 76.9% Increase Branding/ marketing presence in the marketing place, 37.2% Reconnect with past Business associates, 68.6% Uncover potential job opportunities, 38.3% Increase face to face networking effectiveness, 44.5% Build new relationships with potential customers, 37.6% Generate identification business opportunities, 27.9% Build new networking relationships with individuals who may influence potential customers, 49.7% 21
  22. 22. Enhance your Social Media Presence & Get Found for your needs 22
  23. 23. Are you leveraging LinkedIn effectively? • Does my LinkedIn profile articulate, why I am present in LinkedIn? Is my LinkedIn profile complete in all respects? • Does my LinkedIn profile have all ingredients that will increase my visibility and improve the traffic to my LinkedIn page? • Will my LinkedIn profile enhance my prospects of being found in Search results? • Do I have a strategy to network? • Am I aware of the size and quality of my network? Turn Over… 23
  24. 24. Are you leveraging LinkedIn effectively? • Have I organized my connections appropriately? • What is the level and nature of engagement with my connections? Is there any predictable regularity and regimen that I adopt for using LinkedIn? • Do I know how to track, analyze, refine and improve my LinkedIn experience? • Can I showcase myself as the model user of Linked in as a weapon for strategic professional presence? • How can I detect room for getting more from my investment in Linked in? Turn Over... 24
  25. 25. Who can leverage LinkedIn? Professionals from all walks can leverage LinkedIn • • • • • • • • • • Sales and Business Development Professionals Advertising & Marketing Professionals Brand Managers and Media Planners CXOs Entrepreneurs Digital Marketing (SEO, PPC, Social Media) Professionals Recruiters Job Seekers Market Researchers Students Turn Over… 25
  26. 26. Do you need help in getting trained on LinkedIn • Our next public workshop is scheduled at Hotel Green Park, Chennai on Jan 25, 2014. • To know more and register, visit us at www.spectrumconsultingindia.com/training.aspx • Organizations and entities who require customized LinkedIn training program for their needs may get in touch with us. 26
  27. 27. Thank you for going through my presentation. Need Help? : 1. Organizations may get in touch with me, if they are desirous of • Improving their Digital Marketing experience • LinkedIn, Twitter: Training & Consulting • Recruitment Related Advisory services 2. Educational Institutions may get in touch with me to improve their brands and enhance the chances of placements of their students. 3. Individuals and students seeking Professional help may contact me for • Personal Branding and improving your Personal Branding through Linked In • Choosing, Changing, Positioning or Improving your career Checkout other helpful Slideshares Raghunath Ramaswamy, raghu@spectrumconsultingindia.com Maximizing ROI on Social Media 9840925155 Endorsements: The hidden perils of your network Twitter:@RaghuRamaswamy LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341 www.spectrumconsultingindia.com/training.aspx is a registered trademark of LinkedIn Corporation 27 is a registered trademark of Twitter Corporaton

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