Marketing Research Marketing Strategies of Vernacular Newspapers in Ahmedabad By: Neha Modh Raghav Pugalia Ranjot Batth Sagar Modak Sidharth Sinha

Marketing Strategies of Vernacular Newspapers in Ahmedabad

By:

Neha Modh

Raghav Pugalia

Ranjot Batth

Sagar Modak

Sidharth Sinha

Topics of Discussion Market Scenario Introduction of Newspapers * Divya Bhaskar * Sandesh * Gujarat Samachar Research Methodology * Primary Research * Secondary Research SWOT Analysis

Market Scenario

Introduction of Newspapers

* Divya Bhaskar

* Sandesh

* Gujarat Samachar

Research Methodology

* Primary Research

* Secondary Research

SWOT Analysis

Marketing Scenario of Vernacular Newspapers in 1995

Marketing Scenario of Vernacular Newspapers in 2005

Introduction

Introduction

Introduction

Primary Research Sample Size of 30 Features *Readers *Content *Quality of the paper *Advertisement Published *Promotional Offers

Sample Size of 30

Features

*Readers

*Content

*Quality of the paper

*Advertisement Published

*Promotional Offers

Research Methodology Market Research Primary Research Secondary Research

Market Research

Primary Research

Secondary Research Data is collected through interviews of managers on their websites. Research was done by viewing the websites of the newspapers.

Data is collected through interviews of managers on their websites.

Research was done by viewing the websites of the newspapers.

SWOT Analysis

SWOT Analysis

SWOT Analysis

Thank You