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Advertising in 21st century by Raghav Malhotra

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  • 1. By: Raghav Malhotra MBA General I.M.S.A.R MDU Rohtak
  • 2. An unbeatable ADVERTISING weapon in marketing I.M.S.A.R.
  • 3. I.M.S.A.R.
  • 4. I.M.S.A.R.
  • 5. I.M.S.A.R.
  • 6. I.M.S.A.R.
  • 7. I.M.S.A.R.
  • 8. • Brand Awareness Trial Information Purchase • Brand Familiarity • Brand Comprehension Brand Persuasion Sales Preference • Brand Image • Brand Personality Reinforcement Repeat • Brand Relationship Purchase I.M.S.A.R.
  • 9. I.M.S.A.R.
  • 10. I.M.S.A.R.
  • 11. Reasonable Emotional Rational I.M.S.A.R.
  • 12. Emotional REASONABLE RATIONAL I.M.S.A.R.
  • 13. I.M.S.A.R.
  • 14. TV Print Online Mobile Outdoor Events Ads Ads Ads Ads Ads Ads I.M.S.A.R.
  • 15. More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010 I.M.S.A.R.
  • 16. I.M.S.A.R.
  • 17. I.M.S.A.R.
  • 18. I.M.S.A.R.
  • 19. I.M.S.A.R.
  • 20. I.M.S.A.R.
  • 21. I.M.S.A.R.
  • 22. I.M.S.A.R.
  • 23. What? I.M.S.A.R.
  • 24. I.M.S.A.R.
  • 25. I.M.S.A.R.
  • 26. I.M.S.A.R.
  • 27. I.M.S.A.R.
  • 28. I.M.S.A.R.
  • 29. I.M.S.A.R.
  • 30. I.M.S.A.R.
  • 31. I.M.S.A.R.
  • 32. A very nascent strategy just to advertise not to sell. A product is placed inside a hub and only promotional concerns are tackled I.M.S.A.R.
  • 33. I.M.S.A.R.
  • 34. I.M.S.A.R.
  • 35. I.M.S.A.R.
  • 36. I.M.S.A.R.
  • 37. I.M.S.A.R.
  • 38. I.M.S.A.R.
  • 39. I.M.S.A.R.
  • 40. I.M.S.A.R.
  • 41. I.M.S.A.R.
  • 42. Sequence management No Blending Explicit Clue of Of factors Product Implicit Integrative Approach I.M.S.A.R.
  • 43. I.M.S.A.R.
  • 44. I.M.S.A.R.
  • 45. Region Selection Culture Selection Values & Morality Exploitation I.M.S.A.R.
  • 46. I.M.S.A.R.
  • 47. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
  • 48. I.M.S.A.R.
  • 49. Books • Marketing Management ,Kotler Keller Koshy Jha • The (un)common sense of advertising, Sanjay Tiwari Web • www.Adex.com • www.AdAge.com Newspaper Dailies • Business Standard,New Delhi • The Financial Express,New Delhi • The Economic Times,New Delhi Journals & Magazines • AdAge • Business Today I.M.S.A.R.