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Brands and agencies often use typical social monitoring/listening tools to analyze social media. While this type of analysis is important, it doesn’t provide brands with a competitive understanding of how well their engagement, content and interactions with customers stack up against other top brands. As marketers become publishers, they need to move beyond social listening tools and start using competitive industry ranking reports that provide insight into their rivals’ engagement performance. This talk focuses on how to stop drowning in B.I.G. data, make the best use of the thousands to millions of dollars spent on engaging audiences in social media and get a social media ROI.