History of music videos
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History of music videos

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History of music videos History of music videos Presentation Transcript

  • HISTORY OF MUSIC VIDEOS By Rag’e Ali
  • What is a music video?  A commercial videotape featuring a performance of a popular song, often through a stylized dramat ization by the performers with lip- synching and special effects. This helps set the theme of the music video – from dance routines to bands performing. Most music videos do not attempt to give an accurate representation of life through their narrative – but an attempt to set their video in a world in which the audience can escape into (backed up the Uses and Gratifications Theory) Over the time period of music videos, the technology and software has become more advanced, thus allowing producers to produce music video that are more captivating The aim of a music video is to help make a record sell
  • Examples  Early examples of music videos:  Elvis Presley – Suspicious Minds: http://www.youtube.com/watch?v=q04_ClDxRs k  Cliff Richard – Hey Mister Dream Maker: http://www.youtube.com/watch?v=UpjSKk- Vkyk
  • Notable music videos  It’s important to note that the creation of a music video is often treated in the manner that a that a film would be treated. For example, Michael Jackson’s music video for his song “Do You Remember The Time” was directed by Stephen Spielberg. I also think that the music video’s made by artists such as Michael Jackson sparked this movement to compel and narrate a story within a music video – a trend which is still evident today.
  • Budget for music videos  Most expensive video of all time : “Scream” – Michael and Janet Jackson:  Budget: $7 million  Was it effective?  I think it was effective because it’s one of the most memorable and technologically advanced video for it’s time – in terms of the mise-en-scene , where the Jackson siblings seem to be playing squash with a levitating ball or the all leather outfit that has impacted on the current leather fashion trend that is currently present.
  • Timeline for music videos  1930s – the era where music videos started. Filmed in black and white. Genre of music was jazz and the music video was heavily performance based.  1940s – where music videos were linked with a musical  1956 – often stated by many that the Beatles were the start of product placement, often finding their songs in current film scores  1965 – the year where music videos were shown on TV  1983 – “Thriller” by Michael Jackson – one of the longest music videos in history, lasting 14 minutes – shows the turn where music videos began to invoke a piece of narrative into their music videos.  1985 – “Scream” : Michael Jackson & Janet Jackson  2005 – the release of iTunes and Youtube  2010 – Lady Gaga and Justin Bieber reach a Billion views on Youtube
  • Future for music videos  There has been an increase to advertise products in music videos. An example of a product that is heavily marketed in pop videos today is “Beats By Dr Dre”. I think that the driving force behind the sales is the fact that if people see that their artist is fond of a particular product, the consumer will go buy the product in order to relate to their artist more (backed up the Uses and Gratifications Theory”
  • Examples  Miley Cyrus – We Can’t Stop  Lady GaGa – Poker face  Beyonce – Party