17 social media tools to help communicators save time and money<br />Social Media Summit Workshop<br />by Pete Codella, AP...
My information<br />Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus<br />Co-Host...
Hashtag<br />#ragancisco<br />
Twitter publishing tools<br />Tweet Deck<br />Social Oomph<br />Dynamic Tweets<br />CoTweet<br />TwitPic<br />Bitly<br />F...
1<br />
Tweet Deck<br />
Tweet Deck<br />
2<br />
Social Oomph<br />
Social Oomph<br />
Social Oomph<br />
3<br />
Dynamic Tweets<br />
4<br />
CoTweet<br />
5<br />
TwitPic<br />
TwitPic<br />
6<br />
Bitly<br />
Bitly<br />
7<br />
FeedBurner’s Socialize<br />
Twitter Search<br />Tweet Deck<br />Tweet Beep<br />Topsy<br />Google Social Search<br />Bing<br />Twitter search tools<br />
8<br />
Twitter Search<br />
9<br />
TweetBeep<br />
10<br />
Topsy<br />
Topsy<br />
11<br />
Google Social Search<br />
12<br />
Bing<br />bing.com/twitter<br />
Twitter network tools<br />Twitter Find People<br />Twellow<br />TweepSearch<br />
13<br />
Twitter Find People<br />
14<br />
Twellow<br />
Twellow<br />
15<br />
TweepSearch<br />
TweepSearch<br />
16<br />
Username<br />
Edit your page<br />
Like Box<br />
Notes & RSS<br />
Involver plug-ins<br />
YouTube<br />
Posterous<br />
HTML on a page tab<br />
HTML on a page tab<br />
Custom page<br />
Developers<br />developers.facebook.com/showcase<br />
Listen<br />Technorati<br />BlogPulse<br />Board Tracker<br />Google Alerts<br />
17<br />
Technorati<br />
18<br />
BlogPulse<br />
19<br />
Board Tracker<br />
20<br />
Google Alerts<br />
Google Alerts<br />
After these messages . . .<br />. . . we’ll be right back!<br />
Monitoring via RSS<br />Google Reader<br />Google Blog Search<br />Google Social Search<br />Twitter Search<br />What the ...
21<br />
Google Reader<br />
22<br />
Google Blog Search<br />
Google Social Search<br />
Twitter Search<br />
23<br />
What the hashtag?!<br />
Social networking<br />
24<br />
LinkedIn groups<br />
LinkedIn polls<br />
Facebook friend lists<br />
Compare<br />Alexa<br />Compete<br />
25<br />
Alexa<br />
Alexa<br />
Alexa<br />
26<br />
Compete<br />
Measure<br />Google Analytics<br />Website Grader<br />Blog<br />Facebook<br />Twitter<br />Press Release<br />
27<br />
Google Analytics<br />
28<br />
Website Grader<br />
Grader.com<br />
Aggregate<br />Tumblr<br />FriendFeed<br />
29<br />
Tumblr<br />
30<br />
FriendFeed<br />
Tagging<br />Delicious<br />Digg<br />
31<br />
Delicious<br />
32<br />
Digg<br />
Publish<br />Posterous<br />Ping.fm<br />
33<br />
Posterous<br />
Posterous<br />
34<br />
Ping<br />
Ping dashboard<br />
Bonus!<br />
Internet monitoring and measurement<br />Alexa	alexa.com<br />BackTweets	backtweets.com<br />BlogPulse	blogpulse.com<br />...
Internet monitoring and measurement<br />Google Alerts	google.com/alerts<br />Google Analytics	analytics.google.com<br />G...
Internet monitoring and measurement<br />Website Grader	websitegrader.com<br />Wikiscanner	wikiscanner.virgil.gr<br />Word...
Internet search<br />Bing Twitter	bing.com/twitter<br />Google	google.com<br />MSN	msn.com<br />WolframAlpha	wolframalpha....
7 steps to free Internet monitoring<br />Google Search — set the baseline for your keyword(s)<br />Create a Gmail account<...
10 practical steps to business results using social media<br />Claim your name on as many platforms as possible<br />Pick ...
10 practical steps to business results using social media<br />Give VIP treatment to your social media friends<br />Create...
My information<br />Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus<br />Co-Host...
17 social media tools to help communicators save time and money
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17 social media tools to help communicators save time and money

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Originally prepared for a Ragan Communications webinar, this pre-conference workshop highlights more than 30 tools professional communicators can use to be more efficient in social media. This presentation was part of the 2010 Ragan Social Media Summit held at Cisco in San Jose, California June 9-11, 2010.

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17 social media tools to help communicators save time and money

  1. 1. 17 social media tools to help communicators save time and money<br />Social Media Summit Workshop<br />by Pete Codella, APR<br />June 9, 2010<br />
  2. 2. My information<br />Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus<br />Co-Host of the Online PR Podcast<br />Pete@CodellaMarketing.com<br />@codella<br />801.448.7383<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
  3. 3. Hashtag<br />#ragancisco<br />
  4. 4.
  5. 5. Twitter publishing tools<br />Tweet Deck<br />Social Oomph<br />Dynamic Tweets<br />CoTweet<br />TwitPic<br />Bitly<br />FeedBurner’s Socialize<br />
  6. 6. 1<br />
  7. 7. Tweet Deck<br />
  8. 8. Tweet Deck<br />
  9. 9. 2<br />
  10. 10. Social Oomph<br />
  11. 11. Social Oomph<br />
  12. 12. Social Oomph<br />
  13. 13. 3<br />
  14. 14. Dynamic Tweets<br />
  15. 15. 4<br />
  16. 16. CoTweet<br />
  17. 17. 5<br />
  18. 18. TwitPic<br />
  19. 19. TwitPic<br />
  20. 20. 6<br />
  21. 21. Bitly<br />
  22. 22. Bitly<br />
  23. 23. 7<br />
  24. 24. FeedBurner’s Socialize<br />
  25. 25. Twitter Search<br />Tweet Deck<br />Tweet Beep<br />Topsy<br />Google Social Search<br />Bing<br />Twitter search tools<br />
  26. 26. 8<br />
  27. 27. Twitter Search<br />
  28. 28. 9<br />
  29. 29. TweetBeep<br />
  30. 30. 10<br />
  31. 31. Topsy<br />
  32. 32. Topsy<br />
  33. 33. 11<br />
  34. 34. Google Social Search<br />
  35. 35. 12<br />
  36. 36. Bing<br />bing.com/twitter<br />
  37. 37. Twitter network tools<br />Twitter Find People<br />Twellow<br />TweepSearch<br />
  38. 38. 13<br />
  39. 39. Twitter Find People<br />
  40. 40. 14<br />
  41. 41. Twellow<br />
  42. 42. Twellow<br />
  43. 43. 15<br />
  44. 44. TweepSearch<br />
  45. 45. TweepSearch<br />
  46. 46. 16<br />
  47. 47.
  48. 48. Username<br />
  49. 49. Edit your page<br />
  50. 50. Like Box<br />
  51. 51. Notes & RSS<br />
  52. 52. Involver plug-ins<br />
  53. 53. YouTube<br />
  54. 54. Posterous<br />
  55. 55. HTML on a page tab<br />
  56. 56. HTML on a page tab<br />
  57. 57. Custom page<br />
  58. 58. Developers<br />developers.facebook.com/showcase<br />
  59. 59. Listen<br />Technorati<br />BlogPulse<br />Board Tracker<br />Google Alerts<br />
  60. 60. 17<br />
  61. 61. Technorati<br />
  62. 62. 18<br />
  63. 63. BlogPulse<br />
  64. 64. 19<br />
  65. 65. Board Tracker<br />
  66. 66. 20<br />
  67. 67. Google Alerts<br />
  68. 68. Google Alerts<br />
  69. 69. After these messages . . .<br />. . . we’ll be right back!<br />
  70. 70.
  71. 71. Monitoring via RSS<br />Google Reader<br />Google Blog Search<br />Google Social Search<br />Twitter Search<br />What the Hashtag?!<br />
  72. 72. 21<br />
  73. 73. Google Reader<br />
  74. 74. 22<br />
  75. 75. Google Blog Search<br />
  76. 76. Google Social Search<br />
  77. 77. Twitter Search<br />
  78. 78. 23<br />
  79. 79. What the hashtag?!<br />
  80. 80. Social networking<br />
  81. 81. 24<br />
  82. 82. LinkedIn groups<br />
  83. 83. LinkedIn polls<br />
  84. 84. Facebook friend lists<br />
  85. 85. Compare<br />Alexa<br />Compete<br />
  86. 86. 25<br />
  87. 87. Alexa<br />
  88. 88. Alexa<br />
  89. 89. Alexa<br />
  90. 90. 26<br />
  91. 91. Compete<br />
  92. 92. Measure<br />Google Analytics<br />Website Grader<br />Blog<br />Facebook<br />Twitter<br />Press Release<br />
  93. 93. 27<br />
  94. 94. Google Analytics<br />
  95. 95. 28<br />
  96. 96. Website Grader<br />
  97. 97. Grader.com<br />
  98. 98. Aggregate<br />Tumblr<br />FriendFeed<br />
  99. 99. 29<br />
  100. 100. Tumblr<br />
  101. 101. 30<br />
  102. 102. FriendFeed<br />
  103. 103. Tagging<br />Delicious<br />Digg<br />
  104. 104. 31<br />
  105. 105. Delicious<br />
  106. 106. 32<br />
  107. 107. Digg<br />
  108. 108. Publish<br />Posterous<br />Ping.fm<br />
  109. 109. 33<br />
  110. 110. Posterous<br />
  111. 111. Posterous<br />
  112. 112. 34<br />
  113. 113. Ping<br />
  114. 114. Ping dashboard<br />
  115. 115. Bonus!<br />
  116. 116. Internet monitoring and measurement<br />Alexa alexa.com<br />BackTweets backtweets.com<br />BlogPulse blogpulse.com<br />BoardTracker boardtracker.com<br />Compete compete.com<br />CustomScoop customscoop.com<br />CyberAlert cyberalert.com<br />Delicious delicious.com<br />Digg digg.com<br />FeedBurner feedburner.com<br />Filtrbox filtrbox.com<br />
  117. 117. Internet monitoring and measurement<br />Google Alerts google.com/alerts<br />Google Analytics analytics.google.com<br />Google Trends google.com/trends<br />IceRocket icerocket.com<br />Klout klout.com<br />SM2 by Techrigy techrigy.com<br />Social Mention socialmention.com<br />Social Oomph socialoomph.com<br />SWiX swixhq.com<br />Technorati technorati.com<br />TweetBeep tweetbeep.com<br />
  118. 118. Internet monitoring and measurement<br />Website Grader websitegrader.com<br />Wikiscanner wikiscanner.virgil.gr<br />Wordle wordle.net<br />Xinu xinureturns.com<br />YouTube youtube.com<br />ZoomInfo zoominfo.com<br />
  119. 119. Internet search<br />Bing Twitter bing.com/twitter<br />Google google.com<br />MSN msn.com<br />WolframAlpha wolframalpha.com<br />Yahoo yahoo.com<br />
  120. 120. 7 steps to free Internet monitoring<br />Google Search — set the baseline for your keyword(s)<br />Create a Gmail account<br />Set-up Google Reader<br />Do a Google Blog Search<br />Do a Twitter search<br />Add RSS feeds for your search results to your Reader<br />Subscribe to Google Alerts<br />
  121. 121. 10 practical steps to business results using social media<br />Claim your name on as many platforms as possible<br />Pick your poison — decide which tools you’ll use and why<br />Plan your publishing — both content and people resources<br />Build your online networks — this is the new advertising ‘reach’<br />Listen!<br />
  122. 122. 10 practical steps to business results using social media<br />Give VIP treatment to your social media friends<br />Create fun, unique, engaging content<br />Be consistent (stick to your plan, #3) and be persistent<br />Engage with your online network to build stronger relationships<br />Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)<br />
  123. 123. My information<br />Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus<br />Co-Host of the Online PR Podcast<br />Pete@CodellaMarketing.com<br />@codella<br />801.448.7383<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
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