I have been on the Internet for a long time. At least I have been doing marketing a long time in relation to the Internet as a commercial entity.
Around the end of 1995 I speculated in domain names,learning about keywords and phrases and how they help the search engines find the content you are providing at your website.
I continued to learn about keywords and as search engineoptimization became a necessity I was ready to use what Ihad learned about keywords and phrases, domain names, search engines and content.
There were quite a few people, say a couple of hundred who really knew how to use keywords to optimize websites.
However, then it was to help search engines do a better job of indexing all of the content on the web. Now itseems the roles are reversed and the search engines are in charge. At least many seem to think so.
Now there are also a lot of people, thousands, who claim to know all of the search engine secrets and some claimthey can get you top listings if you just sign up with them,buy their Ebooks, buy their videos, or buy their software.
I always have a hard time with the math. If these guys can guarantee you a top 10 listing for your keywords, then 11companies sign up for their service that are also targeting your keywords or phrases, then how do they get all 11 customers a top 10 listing?
There are a lot of things we have known about theimportance of for years such as anchor text, titles for links, surrounding links with keywords in the body text to makethe links more relative, alt tags, metatags, keyword count, and more.
Just like Hollywood these days seem to only be remakingmovies we have already seen and giving them new names,it seems there are a lot of people out there now renaming SEO methods that are as old as the Internet with new names and selling them as new secrets.
Most of the SEO Gurus of today never actually optimized a website for themselves or anyone else with any goodresults. They simply advertised to other people that they know how to make them rich in 90 days with little or nowork at all and can promise you top 10 search engine rank in all the major search engines.
There are some of us who actually do the work and will keep on doing so and remaining ethical about the business. Its just hard to sit by and see so many peoplebilked out of their money with promises that no one can keep.
I go and read up on it for my client and find the same oldstuff repackaged once again. Things I am already doing for the client is now a video or an Ebook and they cannotunderstand why I would recommend not spending money on it.
If you are going into business on the web and you read this article, just learn one thing from it.
There are NO shortcuts to success. Get rich quick schemes are just schemes. There is no magic formula or secret to getting top listings in the major search engines.
If there is a secret, it is that it actually requires hard workto be successful on the web just like it takes hard work to become successful with any business on or offline.
Buying an Ebook or a video or some software is not going to make you rich or get you top listings in the searchengines. Anyone who tells you that work is not required to make money on the web is lying to you.
Learn how to do this for yourself or hire a professionalwho does not promise you the sky, but also hire one thatcan prove the results they have gotten for clients and for their own websites.