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No Story No Fans - Storytelling lessons
 

No Story No Fans - Storytelling lessons

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    No Story No Fans - Storytelling lessons No Story No Fans - Storytelling lessons Presentation Transcript

    • THE GAP BETWEENWHAT YOU WANT TOCOMMUNICATE AND WHAT PEOPLE ACTUALLY TAKE INGETS BIGGER EVERY DAY.
    • STO ? RY TRANSMEDIA CONSISTENTSTORYTELLING STORYTELLING
    • PEOPLE DON’T WALK AROUNDTALKING ABOUT YOUR BRAND ALL DAY.
    • Marketing
    • http://www.velocitypartners.co.uk/ideas-and-insights/
    • And what about you?http://www.velocitypartners.co.uk/ideas-and-insights/
    • The winners will be those who build
    • GREAT STORY BRANDS
    • The price of a coffeehere (X) in BarMundial, Lissabon? X
    • Yahoo!/BBDO study (2012 Feb) "Whats Your Story."
    • PROGRESSION OF ECONOMIC VALUE
    • 3BASIC RULESIN TELLING A GOOD STORY
    • #1You are not the hero of the story! It is not about your brand.
    • #2 Show some love!A stories is ALWAYS build on emotions.
    • #3Be Truthful!
    • Twitter:@rafstevens
    • WHY GRINGOWAS SUCCESSFUL? 1. It is not about Gringo ! It’s about all of us. 2. It is an emotional statement. 3. We believe him. It is authentic.
    • Want some more onhe power of corporate storytelling?www.NoStoryNoFans.com