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Today the traditional way of doing business from my perspective, has at least one foot in the grave.
Today’s organizations often demonstrate an inability to connect.
However I believe that the ability to associate and connect is the basis for success in today’s
hyper-connected world. Thanks to the Internet, people can meet and share stories globally and
instantaneously like never before. The cloud is there for everyone, whereas in the old days selling
your story to the world was reserved for the rich and the famous.
In comes peer-to-peer storytelling.