Group Name Business Radiation Submitted toMr. Md. Asraf HarunLecturer, Department of Marketing, BUBT Presentation Day: 7 May 2012
Presentation Topic:Marketing Mix of Coca Cola Company Bangladesh Ltd.
Presented ByName Id No. IntakeMd. Nazmul Islam 10112101090 24thAbu Rafsan Jani 10112101144 24thMd. Hashib-ul -slam 10112101166 24thMd. Misha Khan 10113101071 25thMd. Ali Abrar Saeed 10113101069 25thMd. Samim Miah 10113101083 25th
Marketing MixThe marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence.
4Ps of MarketingProduct: Product means the goods and services combination the company offer to the target market.Price: Price is the amount of money customer must pay to obtain the product.
4Ps of MarketingPlace: Place includes company activities that make the product available to target customers.Promotion: Promotion means activities that communicate the merits of product and persuade target customers to buy it.
4Cs of Marketing4cs is also important for marketing mix. The four Cs includes- Customer Solution Customer Cost Convenience Communication
Coca Cola• Founded in 1886• Worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands.• The corporate headquarters are in Atlanta, with local operations in nearly 200 countries around the world. The Coca Cola Company is a leader in the coke’s industry, with thousands of employees and offices in the entire world, making it an emporium of beverages.
Vision & Mission• The Coca-Cola Company vision statement is to be “the leader in the beverages industry”.• The company’s main goal is to keep being number one selling coke in the world and to increase their incomes, the same way they have done in their past years.
Strengths The products that this company produces are hard to copy. These products have added value The quality of the products reaches highest standards Is a leader in the industry Is known in all the world
Marketing Mix of Coca ColaDifferent Product: The Coca-Cola Companys products include beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, and PowerAde.Different Price: The prices of Coca-Colas products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to coke.
Marketing Mix of Coca ColaDistribution Activities: The Coca-Cola Company sells its products by bottling and canning operations. The distributors reached the coke to the wholesalers and the wholesalers reached it to retailers. And at last the customers buy coca cola from retailer shop.Promotion Activities: Advertising The Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the companys products to reach a large audience.
Coca-Cola in BangladeshCoca-Cola is the most popular and biggest-selling soft drink inhistory, as well as the best-known product in the world. Cocacola is the oldest brand in Bangladesh. From the last 50 yearsCoca cola has been marketing its products through localrepresentatives of Bangladesh. However, now it is marketed byAbdul Monem Limited. It marketed coca cola under theauthority of the coca cola company, USA and distributs ofCoca-Cola, Sprite and Fanta in Bangladesh.
Marketing mix of Coca Cola in Bangladesh:Product: Coca Cola offers two different sweet and flavored cola in our country. This is normal cola and another is dieting Cola. Coca Cola does not frequently change its taste. It has many nutritional values similar to Pepsi. It serves different type of beverage like Sprite, Fanta, etc.Price: Coca Cola Bangladesh Limited always tries to keep a standard price. It also offers promotional discounts, allowances, credit terms and payment period for the stores and Restaurants. Coca Cola, furthermore, offers discounts in a family size bottle frequently. To thing consumer buying power the coca cola company manufacture different types of can for our countries people, so that they can easily buy it.
Marketing mix of Coca Cola in Bangladesh:Place: Coca Cola Bangladesh Limited has a strong distribution channel to distribute their Coca Cola. They make Coca Cola easy to get and available to the customer everywhere through their expert distributors channel. Their transport facilities, channels of distribution, coverage area, etc. are maintained very securely.Promotion: Coca cola spends millions of dollar for frequently advertise products through mass media. They choose standard banner and color to advertise. Coca Cola makes sales promotion, advertising, force selling, public relations, direct marketing, etc. Sometimes local and international games inaugurated by the help of coca cola Bangladesh ltd.
SummaryCoca Cola now a brand all around the word. Every day they promote their market every corner of the world. More than 60 percent soft drinks liked people like coca cola.• They have different kinds of products like Coke, Sprite, Fanta, Lift etc.• They always try to provide their product with low price with different packaging.• As it is a soft drink, Coca-Cola Company follows Intensive Distribution. It is found more or less everywhere in Bangladesh.• In terms of promotions they use Emotional Appeal.