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XML Sitemaps 101
 

XML Sitemaps 101

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Brief overview of the Sitemaps XML protocol for SEO

Brief overview of the Sitemaps XML protocol for SEO

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    XML Sitemaps 101 XML Sitemaps 101 Presentation Transcript

    • Sitemaps
      www.mihswat.com
      Rafiq Phillips
      @rafiq
    • What are Sitemaps?
      Inform Search Engines
      Additional Metadata
    • Inform Search Engines
      Why would you want to inform Search Engines?
    • Additional Metadata
      <?xml version="1.0" encoding="UTF-8"?>
      <urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9">    
      <url>
            <loc>http://www.example.com/</loc>       <lastmod>2010-02-04</lastmod>       <changefreq>monthly</changefreq>       <priority>0.8</priority>
      </url>
      </urlset>
    • Additional Metadata
      <loc>http://www.news24.com/</loc>
      Must begin with http(s) and end with a trailing /
      < 2048 characters
    • Additional Metadata
      <lastmod>2010-02-04</lastmod>
      In YYYY-MM-DD format
    • Additional Metadata
      <changefreq>always</changefreq>
      always
      hourly
      daily
      weekly
      monthly
      yearly
      never
    • Additional Metadata
      <priority>0.8</priority>
      0.0 to 1.0
    • Don’t forget
      Your Sitemap file must be UTF-8.
      As with all XML files, any data values (including URLs) must use entity escape codes for the characters listed in the table below.
    • Sitemap Index File
      <?xml version="1.0" encoding="UTF-8"?> <sitemapindexxmlns="http://www.sitemaps.org/schemas/sitemap/0.9">    <sitemap>
      <loc>http://www.example.com/sitemap1.xml.gz</loc>       <lastmod>2010-02-04T09:23:17+02:00</lastmod>    </sitemap>
      </sitemapindex>
    • Letting Search Engines Know
      Robots.txt “Sitemap: http://www.news24.com/sitemapindex.xml”
      Ping the search engines…
      www.google.com/ping?sitemap=http%3A%2F%2Fwww.news24.com%2Fsitemapindex.xml
      (URL encode everything after the /ping?sitemap=)
      Google Webmaster Tools, Bing Webmaster Center, Yahoo! Site Explorer
    • More Sitemaps info
      Visit http://sitemaps.org/faq.php