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SEO Fundamentals for Wordpress and Beyond #wcct
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SEO Fundamentals for Wordpress and Beyond #wcct

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WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what ...

WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what plugin or tool you choose to use. This session will delve into the evolution of SEO from 1999 to present day and leave you with practical guidelines to apply to your WordPress blog before you’ve selected a theme, installed a plugin or published your first post

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    SEO Fundamentals for Wordpress and Beyond #wcct SEO Fundamentals for Wordpress and Beyond #wcct Presentation Transcript

    • @rafiq hello wwworld
      #wcct
      SEO Fundamentalism
    • You – The Wordpress publisher
      #wcct
    • visitors/users/customers/clients
      #wcct
    • search.engine(s);
      #wcct
    • #wcct
    • keywords
      #wcct
    • keyword suggestions
      #wcct
    • Google Suggest
      Google Adwords Keyword Tool
      Google Trends
      “visitors found this page by searching for” niche
      Wikipedia View Counter http://stats.grok.se
      @coppyblogger’s Scribe or @yoast’sWordpress plugins
      @viperchill’s wisdom
      #wcct
    • <title> != Title
      #wcct
    • <title> != Title
      #wcct
    • <title> != Title
      #wcct
    • evolution of search
      #wcct
    • evolution of search
      Accessibility
      keywords
      links
      #wcct
    • evolution of search
      Accessibility
      XML sitemaps, rel canonical
      keywords
      kw.png
      location
      links
      PR
      Badges & widgets
      Social media, maps, local, shopping, news
      Guest blogging, press
      #wcct
    • evolution of search
      social network outreach , Accessibility
      rel=author , Video XML sitemaps, rel canonical
      content strategy, content creation, keywords
      kw.png
      location
      links
      PR
      social network reach & promotion , Badges & widgets
      community, social media, maps, local, shopping, news
      reputation tracking , guest blogging, press
      #wcct
    • the result…
      #wcct
    • the result
      organic Web AddiCT(s);
      #wcct
    • #wcct
    • iterate
      #wcct
    • don’t forget
      #wcct