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SEO Fundamentals for Wordpress and Beyond #wcct
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SEO Fundamentals for Wordpress and Beyond #wcct

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WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what …

WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what plugin or tool you choose to use. This session will delve into the evolution of SEO from 1999 to present day and leave you with practical guidelines to apply to your WordPress blog before you’ve selected a theme, installed a plugin or published your first post

Published in Technology , Design
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Transcript

  • 1. @rafiq hello wwworld
    #wcct
    SEO Fundamentalism
  • 2. You – The Wordpress publisher
    #wcct
  • 3. visitors/users/customers/clients
    #wcct
  • 4. search.engine(s);
    #wcct
  • 5. #wcct
  • 6. keywords
    #wcct
  • 7. keyword suggestions
    #wcct
  • 8. Google Suggest
    Google Adwords Keyword Tool
    Google Trends
    “visitors found this page by searching for” niche
    Wikipedia View Counter http://stats.grok.se
    @coppyblogger’s Scribe or @yoast’sWordpress plugins
    @viperchill’s wisdom
    #wcct
  • 9. <title> != Title
    #wcct
  • 10. <title> != Title
    #wcct
  • 11. <title> != Title
    #wcct
  • 12. evolution of search
    #wcct
  • 13. evolution of search
    Accessibility
    keywords
    links
    #wcct
  • 14. evolution of search
    Accessibility
    XML sitemaps, rel canonical
    keywords
    kw.png
    location
    links
    PR
    Badges & widgets
    Social media, maps, local, shopping, news
    Guest blogging, press
    #wcct
  • 15.
  • 16. evolution of search
    social network outreach , Accessibility
    rel=author , Video XML sitemaps, rel canonical
    content strategy, content creation, keywords
    kw.png
    location
    links
    PR
    social network reach & promotion , Badges & widgets
    community, social media, maps, local, shopping, news
    reputation tracking , guest blogging, press
    #wcct
  • 17. the result…
    #wcct
  • 18. the result
    organic Web AddiCT(s);
    #wcct
  • 19. #wcct
  • 20. iterate
    #wcct
  • 21. don’t forget
    #wcct