Telco 2.0: Next Generation Services IP-enabled service convergence

Next Generation Concepts & Technologies Web 2.0 AJAX Folksonomy Wikis The Long Tail Social Software IMS TISPAN SPARQL Parlay X Perpetual Beta SOA WSDL SOA 2.0 NGN SIP SIMPLE

Thinking 2.0 Web 2.0 : the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Telco 2.0 : the structural change in the communications industry: the separation of network connectivity from user-facing application services and content. The phenomenon is both technical ("everything over IP") as well as financial (separate purchase of access and service).

Web 2.0 : the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.

Telco 2.0 : the structural change in the communications industry: the separation of network connectivity from user-facing application services and content. The phenomenon is both technical ("everything over IP") as well as financial (separate purchase of access and service).

From vertical to horizontal business Business transformation towards new business models Technology evolution towards a more efficient network architecture Service evolution towards a community based blended services - anywhere, any time through any access with any device

Business transformation towards new business models

Technology evolution towards a more efficient network architecture

Service evolution towards a community based blended services - anywhere, any time through any access with any device

TISPAN & IMS Enable a completely new telecom business model for both fixed and mobile network operators. Access independent IMS will be a key enabler for fixed/mobile convergence, reducing network installation and maintenance costs, and allowing new services to be rapidly developed and deployed to satisfy new market demands T elecoms and I nternet converged S ervices and P rotocols for A dvanced N etwork

Enable a completely new telecom business model for both fixed and mobile network operators. Access independent IMS will be a key enabler for fixed/mobile convergence, reducing network installation and maintenance costs, and allowing new services to be rapidly developed and deployed to satisfy new market demands

IMS opens mobile world to end user trends IMS enables integration of the familiar telecom services with Internet and Web 2.0 Reusing Web 2.0 success experience in defining the services for the mobile IP world Mobile brings new opportunities to enrich traditional Web 2.0 services Winners match trends with technology opportunities -> services Simple , relevant, personal and communal Familiar and good value for money Growth logic for early adoption curve User created content Everything online Communication, Internet and media compete on end-users time and money Publicity as the goal Long distance communication Communities From standard driven to market driven development End user mega trends Evidence Status by sharing experiences Movement and mobility, small households -> need for feeling close Money, time and information as currencies User-Generated Content , Premium Content, Any Content

IMS enables integration of the familiar telecom services with Internet and Web 2.0

Reusing Web 2.0 success experience in defining the services for the mobile IP world

Mobile brings new opportunities to enrich traditional Web 2.0 services

Areas for Service Innovation Operator Services Advanced Services Device Games Enterprise User created Content & services IPTV/ Mobile TV Messaging Presence Search Engines Media Sharing Music Downloading Navigation Services Rich call Personal Home pages Wikis Shared Calendars Blogs Content Sharing Open Source Apps. Location Interactive games Community games IP Centrex Collaboration Suites Vertical Industry Specific Apps MSN, Yahoo, Google, own community Strategy Photo Music Shopping Quiz PoC VoIP E-Mail PodCasting Converged Messaging Dating Access,Mobility,Security,Charging

Presence stimulates communication Faster adoption of new services Easy to use, personalized and fun Increase efficiency and satisfaction Stimulates usage of applications Makes applications convenient to use Shared Personal Presence Willingness of a user to communicate Preferred way to communicate Shared mood Shared device capability Capability for MMS, video call, VoIP, video sharing etc. Shared dynamic network status Terminal on/off 2G/3G Shared location Presence

Shared Personal Presence

Willingness of a user to communicate

Preferred way to communicate

Shared mood

Shared device capability

Capability for MMS, video call, VoIP, video sharing etc.

Shared dynamic network status

Terminal on/off

2G/3G

Shared location

Enrich services with Presence information Reachability Availability Mood Capabilities Location Privacy Rules Willingness Services SMS IM MMS Email Video Voice Mail Call Com. Content Games

Evolution towards rich and unified user experience Yesterday: Silos SMS MMS IM Voice Mail Separate unconnected solutions Today: Interworking Seamless community & SMS interworking 2nd/3nd MNO MNO Internet Instant Messaging & Chat Inter- working Connect Mobile community SMS Tomorrow: Convergence Rich and unified user experience Access Independency Rich Com Applications Media & Message Storage Common Enablers Integrated IP Messaging Mobile Messaging

Talk over IP using Cellphones and PCs Voice/Video Calls between PCs and 3G phones Presence (CCBS, CCNA,..) One number and identity: Simultaneous ringing between PC and Mobile Synchronized contact list With Outlook / SIM / web phone book SMS, MMS and IM Multimedia Content sharing: Images, Video

Private and public chat enriching social life “ Hi girls, I'm already at the café - when will you be here?” “ I'm new in Milan. Who wants to show me around?” Private Chat with buddies Open public chat Get information. Meet new friends. See who is present. Meet your buddies. Ann Harris 20 years Milan – Italy Student, party-women Hobby: Music, Singing & dancing! Looking 4 dance mate  and a couple of beers after-

Location-based Social Networking Combination of localized message (delivered only in the same location where message was posted) and extended community (e.g. LinkedIn, Viadeo, etc.) Let’s have lunch together! My Extended Community Ann Paul Dad Me My Community

Combination of localized message (delivered only in the same location where message was posted) and extended community (e.g. LinkedIn, Viadeo, etc.)

Push E-Mail WAP MMS POP/IMAP SyncML Options: Forward Reply Reply All Delete Next Mail Previous Mail Inbox  

Options:

Forward

Reply

Reply All

Delete

Next Mail

Previous Mail

Inbox

Blending presence, location, e-Commerce and advertising Press button “1” to get a buddy’s address Press button “2” for shops & opening times. Context-specific information (e.g. advertisement) can be updated dinamically 2. 3. 1. 2. 3. 1.

Remote Access to Home Content Use case: new content upload and backup (e.g. photos) Content & Service Providers, Internet Remote Site HTTP Response Access Content at home Home gateway serves as portal providing same content both inside and outside home HTTP Request Living Room NGN

Use case: new content upload and backup (e.g. photos)

Remote Access to Home Content Use case: remote surveillance, home security Content & Service Providers, Internet Remote Site Living Room NGN

Use case: remote surveillance, home security

Phone Backup Functions Add Mobile device Copy/Paste to and from any other DL folder Copy/Paste to and from any other Virtual Mobile Device folder Share with your communities Move files to and from your PC

Functions

Add Mobile device

Copy/Paste to and from any other DL folder

Copy/Paste to and from any other Virtual Mobile Device folder

Share with your communities

Move files to and from your PC

Avatars: the Next Wave of Mobile Personalization A new and unique personalization service, providing a new means for self-expressive communication Users create a personal avatar identity and constantly update it via the Mobile/Web The avatar will represent users in their Mobile & Web communications … for the first time, users decide how they are seen on their friends’ phones

A new and unique personalization service, providing a new means for self-expressive communication

Users create a personal avatar identity and constantly update it via the Mobile/Web

The avatar will represent users in their Mobile & Web communications

… for the first time, users decide how they are seen on their friends’ phones

Avatars: the Next Wave of Mobile Personalization Ultimate goal for Self-Expression Reach Ability to Personalize My phone Beyond my Phone Specific content Limited user control Broad UGC User unique Icons Wallpapers Ringtones Ringback User Generated Personal Identity

Specific content

Limited user control

Broad UGC

User unique

Business Mobile Meeting Use case: enable online sharing of any application content during voice/video call within fixed and mobile domains Voice, video and data

Use case: enable online sharing of any application content during voice/video call within fixed and mobile domains

Mobilize field force and business processes by location Use case: timely and reliable information on the location of vehicles and staff, increasing driver safety and improving delivery logistics Kelly Trk #25 Clint Trk #56

Use case: timely and reliable information on the location of vehicles and staff, increasing driver safety and improving delivery logistics

Kelly Trk #25

Clint Trk #56

Mobile TV: more than just TV on the move

Mobile TV: more than just TV on the move Boost the sale of existing mobile VAS such as ringback tones, wallpapers by pushing them in the mobile TV context Provide a “one-click buying” user experience

Boost the sale of existing mobile VAS such as ringback tones, wallpapers by pushing them in the mobile TV context

Provide a “one-click buying” user experience