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Transcript

  • 1. Bluetooth Marketing Briefing
  • 2. Bluetooth Marketing What is it?
  • 3. Bluetooth Marketing
    • Transfer of content to mobile devices
    • Does not retain customer details
    • Utilizes Bluetooth
    • It Is Totally FREE!!
  • 4. FREE Content Content is sent in sequential order to users
  • 5. Content
    • Sony Pictures will distribute multi-media content to consumers’ phones for four upcoming titles:
      • Pineapple Express
      • James Bond: Quantum of Solace
      • Quarantine Video Game
      • Underworld 3
  • 6. Content
    • For devices that can not receive rich content (wallpaper, animations, MP3s, etc.) they will receive a:
    • V Calendar
    • Name: Film Name
    • Date:
    • URL: www.uscc.com
  • 7. Brand Ambassador Instructions Managing Battery Life of Bluetooth Units
  • 8. Bluetooth Units
    • Bluetooth-enabled “OQO” computers
  • 9. Bluetooth Units
    • Bluetooth-enabled “OQO” computers:
      • Battery life of 2.5-3.5 hours per charge
      • OQO unit sits on your hip with belt clip
      • Battery re-charging will take place at the Sony Booth at 4313
  • 10. Staff Deployment
    • Staff will rotate locations day-to day
      • 4 roaming convention center
      • 4 outside in “Gas Light” district
    • Two staff will be assigned to each movie
    • Staff will be adjusted according to where attendees are, so KEEP IN CONTACT!
      • Cell phones are listed on back page
      • Team leader will supply extra batteries
  • 11. User Instructions Improving your knowledge of mobile phone handsets
  • 12. Bluetooth
    • Activate Phone’s Bluetooth
      • Ensure Phone is set to “Visible”
    • Stand within range of Bluetooth Hypertag
    • Approximately 20’ Radius
    • Wait for acceptance screen on phone
    • Select “Accept”
  • 13. Bluetooth
    • Pairing with the Bluetooth Unit
      • Ensure Phone is set to “Visible”
      • Code “1234”(if prompted)
    • (remember this does not work with Blackberry)
  • 14. Activating Bluetooth
    • Settings
    • Connectivity
    • Bluetooth
    • Activate
  • 15. Bluetooth Compatibility
    • Supported
    • Motorola
    • Nokia
    • Sony Ericsson
    • Samsung
    • Siemens
    • Smart Phones
    • PDAs
    • The vast majority of
    • Bluetooth enabled
    • handsets are supported
  • 16. Motorola
    • Activation
    • Menu
    • Settings
    • Connection
    • Bluetooth
    • Setup
    • Find Me (may need to do after each file down load)
    • Retrieval
    • Downloaded
  • 17. Nokia
    • Activation
    • Menu
    • Settings
    • Connectivity
    • Bluetooth
    • ( Setting – show to all)
    • Retrieval
    • Gallery
    • Inbox
  • 18. Sony Ericsson
    • Activation
    • Menu
    • Settings
    • Connectivity
    • Bluetooth
    • (Options – Visibility)
    • Retrieval
    • File Manager
    • My Items
  • 19. Samsung
    • Activation
    • Menu
    • Settings
    • Connectivity
    • Bluetooth
    • (My Phones Visibility)
    • Retrieval
    • Fun Box
      • Downloaded
  • 20. LG
    • Activation
    • Menu
    • Settings
    • Connectivity
    • Bluetooth
    • (My Handsets Visibility)
    • Retrieval
    • My Stuff
      • Others
  • 21. Siemens
    • Activation
    • Menu
    • Setup
    • Connectivity
    • Bluetooth
    • (Visible to Others)
    • Retrieval
    • Data Objects
    • File system
  • 22. Smart Phones
    • Activation
    • Start
    • Settings
    • Bluetooth
    • Turn On
    • Retrieval
    • My Documents
  • 23. PDAs
    • Activation
    • Start
    • Settings
    • Connections
    • Bluetooth
    • Turn On
    • Retrieval
    • My Documents
  • 24. Bluetooth In compatibility
    • Blackberries and All phones from Verizon
    • Do NOT receive content over Bluetooth
    • Due to imposed security restrictions
  • 25. Promotional Staff Key to the overall success of this campaign with Sony Pictures and Comic-Con
  • 26. Reporting
    • We will pull log information daily
    • We report on numbers of interactions per day and per phone and per file
    • We will know the acceptance rate and failure rate of transfers
    • We can modify content as needed for success
  • 27. Summary
    • It’s Free
    • Bluetooth units do NOT retain customer details
    • Smile and be approachable
    • Have fun
  • 28.
    • Parachute Marketing Group, LLC
    • Brett Cutler: (C) 847.830.4202
    • Raffi Vartian: (C) 312.504.4584
    • [email_address] or raffi@parachutemg.com
    Contact Information