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Transcript

  • 1. Tweview Introducing paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 2. What do people think about that film you’re thinking about? paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 3. Introduction Tweview analyses million of tweets about movies It filters out the irrelevant and emotionally neutral tweets.. ...leaving just the positive and negative tweets Tweview then compiles a ‘tweview score’ based on the results Tests have shown the tweview score to correlate closely with • IMDB • Rotten Tomatoes • Flixster paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 4. Tweview Score Cinema goers can use the tweview score... To decide which film they’d like to see The tweview score can be embedded into... • movies blogs • cinema websites • online movie review sites • ...or shared across social networks It can be styled to match any of these sites too Here’s how it looks on tweview.com paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 5. What’s the difference? Contributors to movie review sites... aren’t representative of the wider movie going public But that’s what IMDB, Rotten Tomatoes and Flixster measure Tweview is different as it captures filmgoer’s raw reactions Tweviewers don’t know they’re contributing to a score... ...and they are acting within their ‘natural’ online environment That gives the tweview score more relevance than any other paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 6. What’s next? Tweview.com is a consumer facing site (see over) We are keen to work more closely with cinemas, film advertisers and industry experts... To help understand audience behaviours and trends We are also keen to prove any correlation between... sentiment and box office takings We hope to see the tweview score adopted as the de facto metric for public film reviews paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 7. tweview.com paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13
  • 8. Thanks!! paul@tweview.com joe@tweview.com facebook.com/tweview 0845 805 7345 @tweview_joe @tweview_paulTuesday, 12 March 13