Web2Expo March 2009pdf

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Split session with Tim Cadogan of OpenX.

Published in: Technology, Business
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Web2Expo March 2009pdf

  1. 1. Control Freaks Welcome
  2. 2. Defining AD-versity* *With a ton of help from the IAB 2008 annual report
  3. 3. 10.6% annual increase
  4. 4. Search ads up $300M 2.6% quarterly increase = $150M
  5. 5. 10.6% annual increase
  6. 6. Almost no banner/video ad $$ is CPC/CPA
  7. 7. Performance display ads need your help
  8. 8. Virtual gifts, iPhone apps, ...
  9. 9. data data data data data data data data data data data data data data data data data data data data
  10. 10. Control + Privacy
  11. 11. Distribute Partner Get Paid
  12. 12. Smelly & sheddy matter

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