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HTML 5:
Own the path to your Customer
My #1 Learning from 20 years in Silicon Valley
                 rafer@rafer.net
    ...
I hate how dependent we are
 on Google for traffic!
2003     2006      2007




 Who I am & Why I care
"Websites are important
because you own them."

          Pete Blackshaw, EVP, Nielsen Digital
                  http://bi...
Web sites need
 Distribution
Social Media Marketing
Traffic, users, distribution
App Store Marketing
Until it isnʼt
Until it isnʼt
What Happened to the Grooveshark iPhone App?
After over a year of diligently working, last week marked us leaping
through ...
Apple Approves Google Voice iPhone Apps
In one example of a dramatic reversal of App Store policy, Apple has finally
accep...
HTML5 including
Javascript and CSS3
App Advantage is Temporary
A Simple Game
Specialists and Training




Just like any other new skill, investing early matters.
Touch, Touch, Touch
start simple and be immediately productive
rafer@rafer.net
http://slideshare.net/rafer
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Singtel_accelerate.key

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This evening's Singtel Accelerate presentation.

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Transcript of "Singtel_accelerate.key"

  1. 1. HTML 5: Own the path to your Customer My #1 Learning from 20 years in Silicon Valley rafer@rafer.net http://slideshare.net/rafer
  2. 2. I hate how dependent we are on Google for traffic!
  3. 3. 2003 2006 2007 Who I am & Why I care
  4. 4. "Websites are important because you own them." Pete Blackshaw, EVP, Nielsen Digital http://bit.ly/cZaekP
  5. 5. Web sites need Distribution
  6. 6. Social Media Marketing
  7. 7. Traffic, users, distribution
  8. 8. App Store Marketing
  9. 9. Until it isnʼt
  10. 10. Until it isnʼt
  11. 11. What Happened to the Grooveshark iPhone App? After over a year of diligently working, last week marked us leaping through all the hoops necessary to finally offer what is far-and-away our most-requested feature: a Grooveshark app for the iPhone.  Obviously the last few days have been insanely exciting for us: seeing months of laboring over a hot MacBook finally bear fruit, not to mention the happiness we get being able to provide a great service to music fans all over the world. Earlier this afternoon, Apple sent us a letter notifying us that, due to a complaint they received from Universal Music Group UK, Grooveshark for iPhone has been, strangely, pulled from the App Store.
  12. 12. Apple Approves Google Voice iPhone Apps In one example of a dramatic reversal of App Store policy, Apple has finally accepted two third-party Google Voice iPhone applications after rejecting the apps over a year ago. The apps are named GV Mobile+ and GV Connect, each available on iTunes to US users for $2.99.
  13. 13. HTML5 including Javascript and CSS3
  14. 14. App Advantage is Temporary
  15. 15. A Simple Game
  16. 16. Specialists and Training Just like any other new skill, investing early matters.
  17. 17. Touch, Touch, Touch
  18. 18. start simple and be immediately productive
  19. 19. rafer@rafer.net http://slideshare.net/rafer
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