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This evening's Singtel Accelerate presentation.

This evening's Singtel Accelerate presentation.

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Transcript

  • 1. HTML 5: Own the path to your Customer My #1 Learning from 20 years in Silicon Valley rafer@rafer.net http://slideshare.net/rafer
  • 2. I hate how dependent we are on Google for traffic!
  • 3. 2003 2006 2007 Who I am & Why I care
  • 4. "Websites are important because you own them." Pete Blackshaw, EVP, Nielsen Digital http://bit.ly/cZaekP
  • 5. Web sites need Distribution
  • 6. Social Media Marketing
  • 7. Traffic, users, distribution
  • 8. App Store Marketing
  • 9. Until it isnʼt
  • 10. Until it isnʼt
  • 11. What Happened to the Grooveshark iPhone App? After over a year of diligently working, last week marked us leaping through all the hoops necessary to finally offer what is far-and-away our most-requested feature: a Grooveshark app for the iPhone.  Obviously the last few days have been insanely exciting for us: seeing months of laboring over a hot MacBook finally bear fruit, not to mention the happiness we get being able to provide a great service to music fans all over the world. Earlier this afternoon, Apple sent us a letter notifying us that, due to a complaint they received from Universal Music Group UK, Grooveshark for iPhone has been, strangely, pulled from the App Store.
  • 12. Apple Approves Google Voice iPhone Apps In one example of a dramatic reversal of App Store policy, Apple has finally accepted two third-party Google Voice iPhone applications after rejecting the apps over a year ago. The apps are named GV Mobile+ and GV Connect, each available on iTunes to US users for $2.99.
  • 13. HTML5 including Javascript and CSS3
  • 14. App Advantage is Temporary
  • 15. A Simple Game
  • 16. Specialists and Training Just like any other new skill, investing early matters.
  • 17. Touch, Touch, Touch
  • 18. start simple and be immediately productive
  • 19. rafer@rafer.net http://slideshare.net/rafer