Nov 2010 presentation to iGAP
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Nov 2010 presentation to iGAP

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I led the Monetization and Revenue Models seminar of Enterprise Ireland's iGap startup bootcamp in November in Dublin. It makes me think I should develop a standardized speech called Revenue in ...

I led the Monetization and Revenue Models seminar of Enterprise Ireland's iGap startup bootcamp in November in Dublin. It makes me think I should develop a standardized speech called Revenue in Context. You can't understand your own funnel if you don't understand your customer's funnel.

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Nov 2010 presentation to iGAP Nov 2010 presentation to iGAP Presentation Transcript

  • Monetisation Strategies and Revenue Models Scott Rafer @rafer || rafer@rafer.netSunday, November 21, 2010
  • Sunday, November 21, 2010
  • Monetisation Strategies and Revenue Models Scott Rafer @rafer || rafer@rafer.netSunday, November 21, 2010
  • Ours is not to reason why, Just to sell ‘em what they wanna buy.Sunday, November 21, 2010
  • Biases and bio • 18+ years of startups • Thousands of errors • Selling prevented thousands moreSunday, November 21, 2010
  • Before we even start • Why make money now? • Where can you get when you sell, and where can’t you get? • How many models can I pick?Sunday, November 21, 2010
  • Sunday, November 21, 2010
  • Timing is everything too early and 9/11Sunday, November 21, 2010
  • What Model Picks You? Session OneSunday, November 21, 2010
  • No Revenue Exists in a VacuumSunday, November 21, 2010
  • Your Revenue has a Context • Increase a Business’s Sales Directly • Increase a Business’s Potential Sales • Reduce a Business’s Churn • Reduce a Business’s or Consumer’s Cost • Make a Consumer Happy, Safe, Healthy ...Sunday, November 21, 2010
  • Each others’ Sales Funnels B2C B2B Unique StandardSunday, November 21, 2010
  • Strengths required for each taskSunday, November 21, 2010
  • Revenue SWOT (exercise)Sunday, November 21, 2010
  • Taking Attention and Money from Customers Session 2Sunday, November 21, 2010
  • Quickie Case StudiesSunday, November 21, 2010
  • On time, but ...Sunday, November 21, 2010
  • Customers too strongSunday, November 21, 2010
  • No longer earlySunday, November 21, 2010
  • What evidence do you have of being on time/early? Mini-exerciseSunday, November 21, 2010
  • Decomposing the FunnelsSunday, November 21, 2010
  • What part of the overall funnel are you suited for?Sunday, November 21, 2010
  • • Sales leads are normally the problem • Selling it once • Selling subscriptions • Being a middlemanSunday, November 21, 2010
  • Pricing the stuff • A great reason to sell immediately • ROI Value vs. Cost-plus • How many prices is too many?Sunday, November 21, 2010
  • Taking Data from One Place and Money from Another* Session 3 *Plus a Big Money BonusSunday, November 21, 2010
  • Not Just AdvertisingSunday, November 21, 2010
  • More Quickie Case StudiesSunday, November 21, 2010
  • Perfectly timing BitlySunday, November 21, 2010
  • Just-right two stepSunday, November 21, 2010
  • Traffic, stuck & luckySunday, November 21, 2010
  • Fatally earlySunday, November 21, 2010
  • Too early to tell: Klout & PercentMobile Mini-exerciseSunday, November 21, 2010
  • This is just a startSunday, November 21, 2010
  • AdvertisingSunday, November 21, 2010
  • Performance and shifting risk Cost per Thousand, per Click, per Lead, per Action ....Sunday, November 21, 2010
  • What scale is meaningful?Sunday, November 21, 2010
  • Targeting data No magic bullet, need to sell firstSunday, November 21, 2010
  • Funnel similaritiesSunday, November 21, 2010
  • Ad units Custom vs. StandardSunday, November 21, 2010
  • Where do you fit? In which funnel and how directly do you touch the end user? ExerciseSunday, November 21, 2010
  • Bonus! Network Effect • Sell to create a unique network of customers • Link those customers in a way incumbents don’t have permission toSunday, November 21, 2010