• Inhouse! even if hiring in Cali sucks• Oﬀshore individuals via oDesk• Onshore groups, <3 Cloudspace• Oﬀshore groups, covered• Partners!
Lookery v1• David Cancel in Boston• Odeskers in Romania and France• Inhouse in Boston 6 months later• Worked great but only with super CTO and no future value
Lookery oDeskers• Very speciﬁc and limited tasks• Less than a week per task• Did not put code into producMon• Mainly adding to the web site or open source ad server
Omniar today• Everything inhouse in SF – 3 founders, 2 add’l engineers, product lead, & me• ContracMng Cloudspace in Orlando Q3• Contract detailed design this summer• New employees in SG before end 2011
Cloudspace• Speciﬁc Big Data management tasks• Speciﬁc analyMcs tasks• 2 to 6 weeks of pair sprints per task• AdministraMon and ops• My data partner for a dozen projects!
NoMce the paZern...• No nuanced front end work• No end‐user learnings leave the house(s)• Pivotal set a diﬀerent style of outsourcing
Same for biz funcMons• Design details, not themes• Back‐end implementaMon, not strategy or deep markeMng contact• Not PR unMl you are at least 20 ppl