Digital Marketing - Overview

  • 115 views
Uploaded on

Digital Marketing - A Summary Overview

Digital Marketing - A Summary Overview

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
115
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Marketing Raphael O’Donoghue
  • 2. CHALLANGES Create more interactive website Tell your story in a more compelling way Lead Generation Marketing Automation Grow social media base and email lists
  • 3. INTEGRATION – Digital Marketing Digital Marketing Digital Marketing Channels Technology Branding DM Strategy Donor Insight Planning &Implementation Analytics Measurement Communications E-Marketing CRM & Database Management
  • 4. A Digital Planning Framework Step 1 - Establish Goals Step 2 - Identify Digital tactics and channels Step 3 - Priorities Step 4 - Develop KPI’s Step 5 - Create the digital work plan Step 6 - Resources and review/revise frequently Key Considerations / Context Stakeholders Past Performance Audiences Competitive Analysis
  • 5. An Integrated Digital Approach - Process
  • 6. Digital Channels to help achieve goals Owned Media Bought Media Earned Media • • • • • Paid Search • Online Display • Cold Email lists • Paid Media • Social Media • Follower Activity • Donated Media • Brand Partnerships Website Email Mobile Blogs
  • 7. Doyles A Digital Snapshot 7
  • 8. Digital Snapshot
  • 9. Digital Marketing Plan S ear ch E ngine Optim isation P ay P er Click Mar keting P ay P er Click Mar keting S ear ch E ngine Optim isation Banner Adver tising P odcasting Blogging S ocial Networ king Blogging S ocial Networ king Affiliate Mar keting E -Mail Mar keting P odcasting E -Mail Mar keting
  • 10. Social Media Reach 22% OF TIME SPENT ONLINE GLOBALLY IS ENGAGING WITH SOCIAL MEDIA Social Network Followers Facebook ? Twitter ? LinkedIn ? Google + ? Pinterest EVERYTHING IS INTER ACTIVE, AND SO IS EVERYONE ? 10
  • 11. CONVERT
  • 12. Calls to action ... VEPA
  • 13. New Web Platforms to help achieve goals Owned Media • E-Zine • Blogs • Comms Calendar • Social Media Bought Media Earned Media • Google Adwords Campaigns: - • Social Media Communications Plans • Follower Activity • Leverage Brand Partnerships
  • 14. Digital Marketing – Mind Map
  • 15. Digital Communications: Step by step A Single Vision: • • • • Brand Innovation Creativity Technology Digital Tools • • • • • • • Strategy Data /Analytics UX Emerging Tech Social E-Commerce Creative
  • 16. Thank You