Digital Marketing Introduction
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Digital Marketing Introduction

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An Introduction to Digital Marketing

An Introduction to Digital Marketing

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Digital Marketing Introduction Digital Marketing Introduction Presentation Transcript

  • Digital Marketing - Intro & First Steps... Raphael O’Donoghue MMII
  • Digital Marketing - Intro Should you be on Facebook? Are you blogging or Twittering What is Web 2.0 “Most firms view digital marketing as a new way to market rather than a new way of improving their marketing”
  • What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
  • What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
  • Push vs Pull Marketing @9A318( 75:!;+' B1%C?"138( 7=587=-' -=9!;' ='>31#8( ;10'3(,?%78( ;".@A2BC'8' )D' 4+567'8' 637893:318( )59:;7<7' ;393<01234&5( =>-;!+' -?<6' !"#$%"&'()*+,-.(/01234&5( !"#$%"&'()*++,'-./012"3' Interuption vs Permission
  • Digital Marketing Digital Marketing Channels Branding Technology Customer Insight DM Strategy Communications Planning & Implementation E-Marketing CRM & Database Management
  • Digital Marketing Tools
  • Lets take a selection of tools...
  • Search Engine Optimisation Getting Found Keyword [Long vs Short Tail] On - Off Page SEO Link building Organic & Paid Search (PPC) Google Analytics Search is king Search you can take to the bank!!
  • Blogging Start the conversation Interesting, Relevant and up to date information Helps with keyword search Back links help with search Blogging helps with SEO
  • Social Media is Inbound Marketing
  • E-Mail Marketing
  • E-Mail Marketing
  • Measure | Track |
  • Understand the range of Devise a Digital Digital Marketing Marketing Tools Strategy Identify Measurable and finally... and realistic walk before goals you WIKI! Engagement is a dialogue - helping your clients achieve their goals
  • Digital Marketing your next steps... Raphael O’Donoghue MMII