Digital Marketing - Intro
& First Steps...

Raphael O’Donoghue MMII
Digital Marketing - Intro
 Should you be on Facebook?
 Are you blogging or Twittering
 What is Web 2.0



 “Most firms view...
What is Digital Marketing
 How does Digital Marketing drive business value?
 What are DM tools?
What is Digital Marketing
 How does Digital Marketing drive business value?
 What are DM tools?
Push vs Pull Marketing

                              @9A318(                              75:!;+'
                       ...
Digital
Marketing

Digital Marketing Channels          Branding
Technology                     Customer Insight

DM Strate...
Digital Marketing Tools
Lets take a selection of
tools...
Search Engine
Optimisation
 Getting Found
   Keyword [Long vs Short Tail]
   On - Off Page SEO
   Link building
   Organic...
Blogging
 Start the conversation
 Interesting, Relevant and up to date information
 Helps with keyword search
 Back links ...
Social Media is Inbound
Marketing
E-Mail Marketing
E-Mail Marketing
Measure | Track |
Understand
the range of                   Devise a
   Digital                      Digital
 Marketing                     ...
Digital
Marketing

your next steps...


Raphael O’Donoghue MMII
Digital Marketing Introduction
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An Introduction to Digital Marketing

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  • Digital Marketing Introduction

    1. 1. Digital Marketing - Intro & First Steps... Raphael O’Donoghue MMII
    2. 2. Digital Marketing - Intro Should you be on Facebook? Are you blogging or Twittering What is Web 2.0 “Most firms view digital marketing as a new way to market rather than a new way of improving their marketing”
    3. 3. What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
    4. 4. What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
    5. 5. Push vs Pull Marketing @9A318( 75:!;+' B1%C?"138( 7=587=-' -=9!;' ='>31#8( ;10'3(,?%78( ;".@A2BC'8' )D' 4+567'8' 637893:318( )59:;7<7' ;393<01234&5( =>-;!+' -?<6' !"#$%"&'()*+,-.(/01234&5( !"#$%"&'()*++,'-./012"3' Interuption vs Permission
    6. 6. Digital Marketing Digital Marketing Channels Branding Technology Customer Insight DM Strategy Communications Planning & Implementation E-Marketing CRM & Database Management
    7. 7. Digital Marketing Tools
    8. 8. Lets take a selection of tools...
    9. 9. Search Engine Optimisation Getting Found Keyword [Long vs Short Tail] On - Off Page SEO Link building Organic & Paid Search (PPC) Google Analytics Search is king Search you can take to the bank!!
    10. 10. Blogging Start the conversation Interesting, Relevant and up to date information Helps with keyword search Back links help with search Blogging helps with SEO
    11. 11. Social Media is Inbound Marketing
    12. 12. E-Mail Marketing
    13. 13. E-Mail Marketing
    14. 14. Measure | Track |
    15. 15. Understand the range of Devise a Digital Digital Marketing Marketing Tools Strategy Identify Measurable and finally... and realistic walk before goals you WIKI! Engagement is a dialogue - helping your clients achieve their goals
    16. 16. Digital Marketing your next steps... Raphael O’Donoghue MMII
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