Buscapé - quebra de paradigmas na venda ao varejo
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Buscapé - quebra de paradigmas na venda ao varejo - Presentation Transcript
- Quebra de paradigma nas vendas para o varejo São Paulo, 25 de março de 2009.
- “ O teste de mercado” CASO # 0 (1998)
- “ O telefone toca pela primeira vez...” CASO # 1 (1999)
- “ Mas está lá no Kotler!” CASO # 2 (2000)
- “ Tirei Internet das lojas por sua causa” CASO # 3 (2006)
- “ Comprando no Shopping” CASO # 4 (2008)
- The Economist – Abr/05
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Apresentação feita por Romero Rodrigues durante o more
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