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MARKET	  REASEARCH	  The	  market	  research	  below	  was	  conducted	  between	  April	  19th	   and	   May	   3rd	   of...
GENDER	  MALE;	  43%	                     FEMALE;	  57%	  
AGE	                                    ABOVE	  50	                    15	  TO	  20	  YEARS	                              ...
CITIES	                    BELÉM	  /	  PA	          4	  BELO	  HORIZONTE	  /	  MG	                                        ...
HOW	  DO	  THEY	  DESCRIBE	  THEMSELVES?	                         ACTVIST	                                   25	          ...
SECTORS	                 ART	  EDUCATION	                                                                50	              ...
PROFESSIONAL	  STATUS	                                     STUDENT,	                                    APRENTICE,	  ESTAB...
ALREADY	  WORK	  AS	  AN	  ENTREPRENEUR?	    NO;	  18%	                                YES;	  82%	  
ENTERPRISE	  STATUS	                  OTHER;	  8%	  INFORMAL;	     28%	                                    PROFIT;	  39%	 ...
MONTHLY	  INCOME	                                                                                NO	  ANSWER;	  7%	       ...
FROM	  TOTAL	  INCOME,	  HOW	  MUCH	  COMES	  FROM	  CULTURE?	                                                            ...
WHERE	  DO	  YOU	  LOOK	  FOR	  INFORMATION	  WHEN	  YOU	  NEED	                 ADVICE	  ABOUT	  CULTURAL	  ENTREPRENEURS...
HAVE	  YOU	  ALREADY	  PAID	  FOR	  ADVICE?	                                          YES;	  25%	  NO;	  75%	  
WOULD	  YOU	  BE	  WILLING	  TO	  PAY?	  NO;	  23%	                                            YES;	  77%	  
HOW	  DO	  YOU	  THINK	  IS	  THE	  BEST	  WAY	  TO	  PAY	  FOR	  IT?	                                          OTHER;	  4...
DO	  YOU	  CONSIDER	  YOURSELF	  HAPPY,	  PROFESSIONALLY	                                                      SPEAKING?	 ...
HAVE	  YOU	  CONSIDERED	  QUITING	  YOUR	  CAREER	  IN	  ARTS	  AND	                                                      ...
WHAT	  ARE	  THE	  LEAST	  DIFFICULT	  TASKS	  FOR	  THEM	   To	  deal	  with	  technology.	   To	  perform	  in	  their...
WHAT	  ARE	  THE	  MOST	  DIFFICULT	  TASKS	                                                                      FOR	  TH...
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Pesquisa de Mercado - Empreendedorismo Artístico-Cultural no Brasil - Dificuldades e Necessidades

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Pesquisa de mercado conduzida como parte do Mestrado em Empreendedorismo Cultural e Criativo, na Goldsmiths University of London, em 2011, por Rafaela Cappai. Post original em: http://espaconave.org/?p=4378

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Transcript of "Pesquisa de Mercado - Empreendedorismo Artístico-Cultural no Brasil - Dificuldades e Necessidades"

  1. 1. MARKET  REASEARCH  The  market  research  below  was  conducted  between  April  19th   and   May   3rd   of   2011,   by   Rafaela   Cappai.   It   was  available   online   at   hDp://espaconave.org/?p=2241,   using  Google  Docs.  A  number  of  155  people  responded.  Results  compilaNon  was  made  in  May  6th,  2011.    
  2. 2. GENDER  MALE;  43%   FEMALE;  57%  
  3. 3. AGE   ABOVE  50   15  TO  20  YEARS   YEARS  OLD;  8%   OLD;  1%   46  TO  50  YEARS   21  TO  25  YEARS   OLD;  6%   OLD;  11%  41  TO  45  YEARS   OLD;  13%   26  TO  30  YEARS   OLD;  25%  36  TO  40  YEARS   OLD;  12%   31  TO  35  YEARS   OLD;  24%  
  4. 4. CITIES   BELÉM  /  PA   4  BELO  HORIZONTE  /  MG   57   BRASÍLIA  /  DF   7   GOIÂNIA  /  GO   11   RIO  DE  JANEIRO  /  RJ   13   SALVADOR  /  BA   3   SÃO  PAULO  /  SP   27   0   10   20   30   40   50   60  
  5. 5. HOW  DO  THEY  DESCRIBE  THEMSELVES?   ACTVIST   25   ARTIST   90   ENTREPRENEUR   71   JOURNALIST   19   MANAGER   56   OTHER   12   PRODUCER   84   0   20   40   60   80   100  OBS  MULTIPLE    ANSWERS  ALLOWED  
  6. 6. SECTORS   ART  EDUCATION   50   AUDIOVISUAL   51   CRAFTS  AND  FOLK  ART   10  CULTURAL  MANAGEMENT     62   FINE  ART   39   LITERATURE   33   MUSEUMS  AND  HERITAGE   11   MUSIC   55   OTHER   5   PERFORMING  ARTS   94   0   10   20   30   40   50   60   70   80   90   100  OBS  MULTIPLE    ANSWERS  ALLOWED  
  7. 7. PROFESSIONAL  STATUS   STUDENT,   APRENTICE,  ESTABLISHED;   TRAINEE  OR   23%   INTERN;  5%   BEGINNING  OF   CAREER;  32%   MIDDLE  OF   CAREER;  40%  
  8. 8. ALREADY  WORK  AS  AN  ENTREPRENEUR?   NO;  18%   YES;  82%  
  9. 9. ENTERPRISE  STATUS   OTHER;  8%  INFORMAL;   28%   PROFIT;  39%   NOT  FOR   PROFIT;  25%  
  10. 10. MONTHLY  INCOME   NO  ANSWER;  7%   ABOVE  R$  6.000;   BELOW                               7%   R$  1.000;  19%   BETWEEN                                R$  4.000  AND            R$  6.000;  10%   BETWEEN                               R$  1.000  AND             BETWEEN                                 R$  2.000;  30%   R$  2.000  AND             R$  4.000;  27%  
  11. 11. FROM  TOTAL  INCOME,  HOW  MUCH  COMES  FROM  CULTURE?   BELOW  20%;   34%   BETWEEN   81%  AND   100%;  45%   BETWEEN   21%  AND   BETWEEN   BETWEEN   40%;  8%   61%  AND   41%  AND   80%;  8%   60%;  5%  
  12. 12. WHERE  DO  YOU  LOOK  FOR  INFORMATION  WHEN  YOU  NEED   ADVICE  ABOUT  CULTURAL  ENTREPRENEURSHIP?   BY  MY  OWN     64   CONSULTANT   26   COURSES,  TALKS  AND  SEMINARS   82   FRIENDS  AND  PARTNERS   127   I  CANNOT  FIND   4   INTERNET   124   OFICIAL  INSTITUTIONS   46   OTHER   9   PUBLICATIONS   57   OBS  MULTIPLE    ANSWERS  ALLOWED   0   20   40   60   80   100   120   140  
  13. 13. HAVE  YOU  ALREADY  PAID  FOR  ADVICE?   YES;  25%  NO;  75%  
  14. 14. WOULD  YOU  BE  WILLING  TO  PAY?  NO;  23%   YES;  77%  
  15. 15. HOW  DO  YOU  THINK  IS  THE  BEST  WAY  TO  PAY  FOR  IT?   OTHER;  4%   NORMAL   PAYMENT;   28%   PAYMENT   CONNECTED   WITH   APPROVED   PROJECT;   PERCENTAG 54%   E  OF  MY   MONTLY   INCOME;   14%  
  16. 16. DO  YOU  CONSIDER  YOURSELF  HAPPY,  PROFESSIONALLY   SPEAKING?   NO;  27%   YES;  73%  
  17. 17. HAVE  YOU  CONSIDERED  QUITING  YOUR  CAREER  IN  ARTS  AND   CULTURE?   NO;  38%   YES;  62%  
  18. 18. WHAT  ARE  THE  LEAST  DIFFICULT  TASKS  FOR  THEM   To  deal  with  technology.   To  perform  in  their  own  city.   To  give  the  first  steps.   To  create  and  maintains  relaNonship  with  peers.     To  work  within  a  group.     To  use  their  own  network.     To  collaborate  with  arNsts.     To  have  nice  ideas.   To  be  persistent.   To  be  producNve.        
  19. 19. WHAT  ARE  THE  MOST  DIFFICULT  TASKS   FOR  THEM?   To  have  sustainable  financial  streams.     To  acquire  start  up  money  to  launch  ideas.     To  perform  in  countries  different  from  theirs.     To  perform  in  ciNes  different  than  theirs.     To  act  in  a  planned  way.     To  create  and  maintain  commercial  relaNonships.     To  find  and  keep  clients.     To  keep  financial  records.    
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