Annapolis Maritime Services <ul><li>Protecting the World’s Merchant Fleets </li></ul>
Executive Summary <ul><li>The Business </li></ul><ul><li>Protection for merchant ships at sea </li></ul><ul><li>Solves a l...
Somali Piracy Problem <ul><li>Vicious cycle:  </li></ul><ul><ul><li>Pay ransoms = more attacks  </li></ul></ul><ul><ul><li...
The Solution <ul><li>Provide:  </li></ul><ul><ul><li>Surveillance, Deterrence, and Protection </li></ul></ul><ul><li>Patro...
Market Analysis <ul><li>Over 20,000 ships transiting through the high piracy areas </li></ul><ul><ul><li>12% of the world’...
Competitive Environment <ul><li>First mover in maritime escorts </li></ul><ul><li>Naval Forces unsuccessful </li></ul><ul>...
SWOT Analysis
Strategy & Execution <ul><li>Point to point security escorts  </li></ul><ul><ul><li>1000 Nautical Mile range </li></ul></u...
The Team <ul><li>Management Team </li></ul><ul><ul><li>CEO: Rafael Lopez de Azua </li></ul></ul><ul><ul><li>CFO: Shane Cro...
Financial Projections
Financing the Venture <ul><li>Total Amount: $21MM </li></ul><ul><li>Joint Public and Private Financing </li></ul><ul><ul><...
Conclusion <ul><li>Piracy is the #1 problem in international trade </li></ul><ul><ul><li>Issue is in the news (Maersk Alab...
Questions?
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Ams Presentation

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This was the pitch presentation I prepared for my MBA New Venture Project. I am very proud of the project, but would have liked a little more freedom with the presentation format.

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  • Shipping Cos. Unions Commercial Assn. Insurance Cos. Governments
  • Ams Presentation

    1. 1. Annapolis Maritime Services <ul><li>Protecting the World’s Merchant Fleets </li></ul>
    2. 2. Executive Summary <ul><li>The Business </li></ul><ul><li>Protection for merchant ships at sea </li></ul><ul><li>Solves a longstanding problem </li></ul><ul><li>Merchant = faster, cheaper and more capacity </li></ul><ul><li>The Opportunity </li></ul><ul><li>Fill the service gap </li></ul><ul><li>Over 100% increase in pirate attacks ‘07-’08 </li></ul><ul><li>Profitable by Yr 3 </li></ul><ul><li>First mover advantage </li></ul><ul><li>Robust and Experienced Management and </li></ul><ul><li>Advisory teams </li></ul><ul><li>The Market </li></ul><ul><li>Ships sailing Gulf of Aden > 20,000 ships/yr </li></ul><ul><li>12% of the world’s oil shipments </li></ul><ul><li>Sales target of 120 ships, 0.6% of total market </li></ul><ul><li>Cost of Service < Cost of Doing Business </li></ul>
    3. 3. Somali Piracy Problem <ul><li>Vicious cycle: </li></ul><ul><ul><li>Pay ransoms = more attacks </li></ul></ul><ul><ul><li>‘ 08 Record Yr </li></ul></ul><ul><li>Current anti-piracy efforts ineffective </li></ul><ul><li>Pirate area increasing to more ocean transit lanes </li></ul><ul><li>Millions $$$ lost for shipping revenue </li></ul><ul><ul><li>Repairs </li></ul></ul><ul><ul><li>Ransoms </li></ul></ul><ul><ul><li>Re-routing </li></ul></ul>
    4. 4. The Solution <ul><li>Provide: </li></ul><ul><ul><li>Surveillance, Deterrence, and Protection </li></ul></ul><ul><li>Patrol boats look like Navy ships </li></ul><ul><ul><li>High Speed </li></ul></ul><ul><ul><li>Long Range </li></ul></ul><ul><li>Trained Professionals </li></ul><ul><ul><li>Maritime security operations </li></ul></ul><ul><ul><li>Escort operations </li></ul></ul><ul><ul><li>Naval communications </li></ul></ul><ul><li>Avoids having live firearms onboard </li></ul><ul><ul><li>Liability issues </li></ul></ul><ul><ul><li>Safety issues </li></ul></ul>
    5. 5. Market Analysis <ul><li>Over 20,000 ships transiting through the high piracy areas </li></ul><ul><ul><li>12% of the world’s oil shipments </li></ul></ul><ul><li>Over 100% increase in pirate attacks </li></ul><ul><li>Target Market: </li></ul><ul><ul><li>LNG Tankers </li></ul></ul><ul><ul><li>Oil Tankers </li></ul></ul><ul><ul><li>High Visibility Cargo Ships </li></ul></ul>
    6. 6. Competitive Environment <ul><li>First mover in maritime escorts </li></ul><ul><li>Naval Forces unsuccessful </li></ul><ul><li>Security Guards </li></ul><ul><ul><li>Unarmed: ineffective </li></ul></ul><ul><ul><li>Armed: liability / safety </li></ul></ul><ul><li>Rerouting around Africa </li></ul><ul><ul><li>12 underway days </li></ul></ul><ul><ul><li>Costs $700,000 </li></ul></ul><ul><ul><li>shipping capacity </li></ul></ul>
    7. 7. SWOT Analysis
    8. 8. Strategy & Execution <ul><li>Point to point security escorts </li></ul><ul><ul><li>1000 Nautical Mile range </li></ul></ul><ul><ul><li>Highly visible </li></ul></ul><ul><ul><li>Close in support </li></ul></ul><ul><li>Convoys vs Individual Escorts </li></ul><ul><ul><li>Fixed Cost / Increase profit </li></ul></ul><ul><ul><li>Lower cost for customer </li></ul></ul><ul><ul><li>Safety in numbers </li></ul></ul><ul><li>Based in the area </li></ul><ul><ul><li>Kenya & Djibouti </li></ul></ul><ul><li>Multi-pronged marketing campaign </li></ul><ul><ul><li>Thought leader in Maritime Security </li></ul></ul>
    9. 9. The Team <ul><li>Management Team </li></ul><ul><ul><li>CEO: Rafael Lopez de Azua </li></ul></ul><ul><ul><li>CFO: Shane Crockett </li></ul></ul><ul><ul><li>COO: Kevin Bosse </li></ul></ul><ul><li>Advisory Board </li></ul><ul><ul><li>Duraid Mahrus </li></ul></ul><ul><ul><li>Carlos Lopez de Azua </li></ul></ul><ul><ul><li>CDR Sylvester Steele </li></ul></ul><ul><ul><li>Nick Etten </li></ul></ul><ul><ul><li>Joseph Cox </li></ul></ul>
    10. 10. Financial Projections
    11. 11. Financing the Venture <ul><li>Total Amount: $21MM </li></ul><ul><li>Joint Public and Private Financing </li></ul><ul><ul><li>Government Development Bank of PR 50% </li></ul></ul><ul><ul><li>Private Lending: GE Capital, Investment Banks, etc. </li></ul></ul><ul><li>Tax advantages </li></ul><ul><ul><li>No federal taxes </li></ul></ul><ul><ul><li>Revenue produced outside the territory </li></ul></ul>
    12. 12. Conclusion <ul><li>Piracy is the #1 problem in international trade </li></ul><ul><ul><li>Issue is in the news (Maersk Alabama) </li></ul></ul><ul><ul><li>Navy unable to mitigate </li></ul></ul><ul><li>AMS solves Shipping Co. issues: </li></ul><ul><ul><li>Cheaper, Faster & More Capacity </li></ul></ul><ul><ul><li>Safety of crew, cargo and ship </li></ul></ul><ul><ul><li>Reduced insurance </li></ul></ul><ul><ul><li>Weapons liability </li></ul></ul><ul><li>Solid Management Team & Advisory Board </li></ul><ul><li>Profitable by Year 3 </li></ul>
    13. 13. Questions?

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