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Ams Presentation

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This was the pitch presentation I prepared for my MBA New Venture Project. I am very proud of the project, but would have liked a little more freedom with the presentation format.

This was the pitch presentation I prepared for my MBA New Venture Project. I am very proud of the project, but would have liked a little more freedom with the presentation format.


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  • Shipping Cos. Unions Commercial Assn. Insurance Cos. Governments
  • Transcript

    • 1. Annapolis Maritime Services
      • Protecting the World’s Merchant Fleets
    • 2. Executive Summary
      • The Business
      • Protection for merchant ships at sea
      • Solves a longstanding problem
      • Merchant = faster, cheaper and more capacity
      • The Opportunity
      • Fill the service gap
      • Over 100% increase in pirate attacks ‘07-’08
      • Profitable by Yr 3
      • First mover advantage
      • Robust and Experienced Management and
      • Advisory teams
      • The Market
      • Ships sailing Gulf of Aden > 20,000 ships/yr
      • 12% of the world’s oil shipments
      • Sales target of 120 ships, 0.6% of total market
      • Cost of Service < Cost of Doing Business
    • 3. Somali Piracy Problem
      • Vicious cycle:
        • Pay ransoms = more attacks
        • ‘ 08 Record Yr
      • Current anti-piracy efforts ineffective
      • Pirate area increasing to more ocean transit lanes
      • Millions $$$ lost for shipping revenue
        • Repairs
        • Ransoms
        • Re-routing
    • 4. The Solution
      • Provide:
        • Surveillance, Deterrence, and Protection
      • Patrol boats look like Navy ships
        • High Speed
        • Long Range
      • Trained Professionals
        • Maritime security operations
        • Escort operations
        • Naval communications
      • Avoids having live firearms onboard
        • Liability issues
        • Safety issues
    • 5. Market Analysis
      • Over 20,000 ships transiting through the high piracy areas
        • 12% of the world’s oil shipments
      • Over 100% increase in pirate attacks
      • Target Market:
        • LNG Tankers
        • Oil Tankers
        • High Visibility Cargo Ships
    • 6. Competitive Environment
      • First mover in maritime escorts
      • Naval Forces unsuccessful
      • Security Guards
        • Unarmed: ineffective
        • Armed: liability / safety
      • Rerouting around Africa
        • 12 underway days
        • Costs $700,000
        • shipping capacity
    • 7. SWOT Analysis
    • 8. Strategy & Execution
      • Point to point security escorts
        • 1000 Nautical Mile range
        • Highly visible
        • Close in support
      • Convoys vs Individual Escorts
        • Fixed Cost / Increase profit
        • Lower cost for customer
        • Safety in numbers
      • Based in the area
        • Kenya & Djibouti
      • Multi-pronged marketing campaign
        • Thought leader in Maritime Security
    • 9. The Team
      • Management Team
        • CEO: Rafael Lopez de Azua
        • CFO: Shane Crockett
        • COO: Kevin Bosse
      • Advisory Board
        • Duraid Mahrus
        • Carlos Lopez de Azua
        • CDR Sylvester Steele
        • Nick Etten
        • Joseph Cox
    • 10. Financial Projections
    • 11. Financing the Venture
      • Total Amount: $21MM
      • Joint Public and Private Financing
        • Government Development Bank of PR 50%
        • Private Lending: GE Capital, Investment Banks, etc.
      • Tax advantages
        • No federal taxes
        • Revenue produced outside the territory
    • 12. Conclusion
      • Piracy is the #1 problem in international trade
        • Issue is in the news (Maersk Alabama)
        • Navy unable to mitigate
      • AMS solves Shipping Co. issues:
        • Cheaper, Faster & More Capacity
        • Safety of crew, cargo and ship
        • Reduced insurance
        • Weapons liability
      • Solid Management Team & Advisory Board
      • Profitable by Year 3
    • 13. Questions?