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Markma 10 questions
 

Markma 10 questions

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    Markma 10 questions Markma 10 questions Presentation Transcript

    • ____One of this does not belong to The Three V’s Approach to Marketing__________________________
      Define the Value Proposition
      Define the Value Segment
      Define the Value Adds
      Define the Value Network
    • ___One of this is not Core business Processes _______________________________
      Marketing sensing process
      New Offering realization process
      Customer acquisition process
      Customer relationship management process
      Fulfillment management process
      Inventory management process
    • _____One of this does not belong in Two levels of Marketing plan _______________________________
      Strategic
      Tactical
      Feasible
    • _____Major competitive Spheres does not include?_______________________________
      Industry
      Geographical
      Vertical Channels
      Market Segments
      Competence
      Products
      Market share
    • ______In the Dimensions that define a business which one is on top?_______________________________
      Customer needs
      Technology
      Customer groups
    • ______In Porters Generic Strategies which occupies the biggest space?_______________________________
      Overall cost leadership
      Differentiation
      Focus
    • ______Which is not a category of Marketing Alliances?_____________________________
      Product service alliance
      Promotional alliances
      Logistic alliances
      Pricing collaborations
      Marketing plan
    • _____Which does not belong to Ansoff’s product market expansion grid____________________________
      Current products-current markets
      New products –new markets
      Customer groups-customer needs
    • _____One of this is not a marketing plan content?_______________________________
      Executive summary
      Table of contents
      Situation analysis
      Marketing strategy
      Financial projections
      Implementation controls
      Logistics planning
    • _____Product orientation VS Market orientation, which does not belong here?__________________________
      Company
      Product
      Market
      Price