Markma 10 questions

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  • 1. ____One of this does not belong to The Three V’s Approach to Marketing__________________________
    Define the Value Proposition
    Define the Value Segment
    Define the Value Adds
    Define the Value Network
  • 2. ___One of this is not Core business Processes _______________________________
    Marketing sensing process
    New Offering realization process
    Customer acquisition process
    Customer relationship management process
    Fulfillment management process
    Inventory management process
  • 3. _____One of this does not belong in Two levels of Marketing plan _______________________________
    Strategic
    Tactical
    Feasible
  • 4. _____Major competitive Spheres does not include?_______________________________
    Industry
    Geographical
    Vertical Channels
    Market Segments
    Competence
    Products
    Market share
  • 5. ______In the Dimensions that define a business which one is on top?_______________________________
    Customer needs
    Technology
    Customer groups
  • 6. ______In Porters Generic Strategies which occupies the biggest space?_______________________________
    Overall cost leadership
    Differentiation
    Focus
  • 7. ______Which is not a category of Marketing Alliances?_____________________________
    Product service alliance
    Promotional alliances
    Logistic alliances
    Pricing collaborations
    Marketing plan
  • 8. _____Which does not belong to Ansoff’s product market expansion grid____________________________
    Current products-current markets
    New products –new markets
    Customer groups-customer needs
  • 9. _____One of this is not a marketing plan content?_______________________________
    Executive summary
    Table of contents
    Situation analysis
    Marketing strategy
    Financial projections
    Implementation controls
    Logistics planning
  • 10. _____Product orientation VS Market orientation, which does not belong here?__________________________
    Company
    Product
    Market
    Price