AMA Presentation - Raegan Hill

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    Notes on slide 1

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    A Brand You're Familiar With When considering branding in general, think of how a particular product has influenced you. For example, when you think coffee, you think Starbucks. Starbucks didn't invent coffee; they created an experience around the process of drinking coffee, they differentiated themselves. Companies have been branding themselves and their products for a long time. They have been influencing how people perceive them all along. Why not you? Your PB is about telling your story, appealing to someone's emotional side, and promoting yourself in a completely authentic way. Your brand should make a connection with people. Use it to separate yourself from the crowd. As you begin to consider your personal brand, it is important, in fact vital to be authentic. This is the key to making the emotional connection with the right people.

    You want to attract the people that you want in your network in a natural way

    You want to attract the people that you want in your network in a natural way Porshae Ray example http://www.linkedin.com/in/porsheamitchell My life formula is: Your Passion x a Purpose + a Platform = POWER! --Your Passion is the one thing you love to do so much, you'll sacrifice whatever you have to in order to get it. --Your Purpose is your "Why" or reason for doing it. It's your motivation. --Your Platform is the tool to help you get it

    You want to attract the people that you want in your network in a natural way

    You want to attract the people that you want in your network in a natural way

    You want to attract the people that you want in your network in a natural way

    ..

    .

    Every group you join you now have access to the people in it The groups you join show your interests Joining a group is easy. You're almost always accepted. Creating groups is easy too, but maintaining one is a lot of work. Get involved in discussions Up to 50 groups

    Every group you join you now have access to the people in it The groups you join show your interests Joining a group is easy. You're almost always accepted. Creating groups is easy too, but maintaining one is a lot of work. Get involved in discussions

    Every group you join you now have access to the people in it The groups you join show your interests Joining a group is easy. You're almost always accepted. Creating groups is easy too, but maintaining one is a lot of work. Get involved in discussions

    Every group you join you now have access to the people in it The groups you join show your interests Joining a group is easy. You're almost always accepted. Creating groups is easy too, but maintaining one is a lot of work. Get involved in discussions

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    ...

    You want to attract the people that you want in your network in a natural way

    You want to attract the people that you want in your network in a natural way

    You want to attract the people that you want in your network in a natural way

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    1. Link with whoever 2. Include linking strategy

    I

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    It doesn't work. No one likes the feeling of being “sold” to or “used” No common ground, no relationship so there is no mutual reason to help one another.

    Creating – how you want to be perceived when people go to your profile Building – the different approaches to building your network, why you need to build your network and how to build your network Online Communication – Most critical, learning the art of online conversation and rethinking how you approach people Strategy – defining your goal and outlining the steps that will get you there Planning and Self Accountability – Creating a step by step plan and sticking to it Network Nurturing and Maintenance – When everything else is in place, things you can do to maintain a strong network and nurture it so that it grows. LinkedIn is so much more than just an online tool.

    Favorites, Groups & Events

    AMA Presentation - Raegan Hill - Presentation Transcript

    1. Mastering the Art of Online Relationships One LinkedIn Connection at a Time Raegan Hill Brookwoods Group www.brookwoods.com
    2. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships One LinkedIn Connection at a Time
    3. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships One LinkedIn Connection at a Time
      • LinkedIn is a “P2P” Environment
      Mastering the Art of Online Relationships Creating Your Online Presence
      • LinkedIn is a “P2P” Environment
      • Person to Person
      Mastering the Art of Online Relationships Creating Your Online Presence
      • Personal branding , is the art of influencing how others perceive you. You create a powerful personal and professional identity that highlights your natural talents, skills, personality and qualities making it instantly easier to communicate who you are to prospective clients, industry peers, recruiters and hiring managers.
      • Personal Brand
      Mastering the Art of Online Relationships Creating Your Online Presence
      • Online Personal Brand
      • Set you apart from your competitors
      • Reflect your personality, values, talent and skill set
      • Establish your expertise, authority and value
      • Attract your ideal clients
      Mastering the Art of Online Relationships Creating Your Online Presence
      • Personal Brand Adds Value to Your Company Brand
      • People prefer to do business with people they like and trust
      • If they know and trust you, they are more likely to consider your company's product or service first
      Mastering the Art of Online Relationships Creating Your Online Presence
      • Reasons To
      • Business Development
      • Career Development
      • Recruiting...or BE recruited!
      • Peer Networking
      • Research / Knowledge
      • Stay Connected
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      • I ♥ TwitterKeys
      • http://bit.ly/36D2OM
      Mastering the Art of Online Relationships Creating Your Online Presence
      • Never give or ask for a recommendation from someone you do not know!
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      • Recommendations
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      • Recommendations
      • Vanity URL
      www.linkedin.com/in/jennifervalencia http://www.linkedin.com/pub/jennifer-valencia/0/660/661/val-or/062/01 Mastering the Art of Online Relationships Creating Your Online Presence X
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      • Recommendations
      • Vanity URL
      • Add-on Applications
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How
      • Completed Profile
      • Content is Personalized and well crafted
      • Clean Layout
      • Recommendations
      • Vanity URL
      • Add-on Applications
      • Groups
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How - Advanced
      • Become a Subject Matter Expert
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How - Advanced
      • Become a Subject Matter Expert
      • Invoke Industry Discussions
      Mastering the Art of Online Relationships Creating Your Online Presence
      • How - Advanced
      • Become a Subject Matter Expert
      • Invoke Industry Discussions
      • Create and Maintain a LinkedIn Group
      Mastering the Art of Online Relationships Creating Your Online Presence
    20. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships Building Your Network
      • Start With The End In Mind...
      • What Is YOUR Goal?
      Mastering the Art of Online Relationships Building Your Network
      • Why?
      • Big network = larger circle of influence
      • More people in your network means more people can find you
      • YOU have access to more people – better search results
      Mastering the Art of Online Relationships Building Your Network
      • How – Right Way vs Wrong Way?
      • I – People you know and trust
      • II – People you indirectly know
      • III – People you don't know
      Mastering the Art of Online Relationships Building Your Network
      • How – Right Way vs Wrong Way?
      • I – People you know and trust
      • II – People you indirectly know
      • III – People you don't know
      Mastering the Art of Online Relationships Building Your Network There is NO right way or wrong way. YOU decide!
      • How – Right Way vs Wrong Way?
      • I – People You Know and Trust
        • Pros: Highly strategic 1 st level, you know everyone
        • Cons: Limited to those you know and those they know
      • II – People You Indirectly Know
        • Pros: Larger network, make connections with people not in your “natural” network
        • Cons: Less “control” of your 1 st level network
      • III – People You Don't Know
        • Pros: Perceived as a “Power Networker”
        • Cons: Harder to manage 1 st level
      Mastering the Art of Online Relationships Building Your Network
    26. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships Art of Online Communication
      • The Art
      • Learning how to initiate and exchange professional conversations that are linguistically written to feel mutually beneficial - “win/win” verses “me/me”
      Mastering the Art of Online Relationships Art of Online Communication
      • Me/Me
      • “ You're in my extended network. I need to fill this marketing position by Friday or my client is going to fill it on their own. Please forward this position to people in your network as soon as possible. Thanks!”
      Mastering the Art of Online Relationships Art of Online Communication Me/You “Win/Win” “ Hi! You're in my extended network and I'd love to be able to help someone you know so I'm sending you the job description of a position I am recruiting for. Great jobs are hard to come by, so any networking assistance you can offer is appreciated. Oh, and Brookwoods Group pays $250 for new candidate referrals!
      • Me/Me
      • “ You're in my extended network. I need to fill this marketing position by Friday or my client is going to fill it on their own. Please forward this position to people in your network as soon as possible. Thanks!”
      Mastering the Art of Online Relationships Art of Online Communication Me/You “Win/Win” “ Hi! You're in my extended network and I'd love to be able to help someone you know so I'm sending you the job description of a position I am recruiting for. Great jobs are hard to come by, so any networking assistance you can offer is appreciated. Oh, and Brookwoods Group pays $250 for new candidate referrals!
      • Trigger the HELP Button Not the “SELL-fish” Button
      • Patience
      • Don't Expect an Immediate Response
      Instant Gratification Mentality Mastering the Art of Online Relationships Art of Online Communication
      • Learn to Layer Your Communication
      • Shifting from “reactive” to “proactive” communication
      • Find something in common and start a conversation!
        • Same interest in a book
        • Part of the same LinkedIn Group
        • Same college
        • Great slide share presentation
      Mastering the Art of Online Relationships Art of Online Communication It's just a conversation...
      • The Result
        • You build rapport
        • You create an atmosphere that triggers a desire in the other person to want to help you with your request
        • Your online presence is enhanced
        • Your personal brand is enhanced
      Mastering the Art of Online Relationships Art of Online Communication
      • Tips For Communicating On LinkedIn
      • InMail
      • Invites
      • Introductions
      • Group Discussions
      • Q&A
      • Brief, to the point, conversational in style
      • Customize your invites!
      • Request from those you know, give for those you know
      • Never “spam” through Groups or Q&A
      Mastering the Art of Online Relationships Art of Online Communication
    34. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships Applying Strategy
      • Strategy is about intentionally building your network it includes people that meet your YOUR goal criteria.
      “ The end we aim at must be known, before the way can be made.” Jean Paul (1763-1825) German novelist and humorist. Mastering the Art of Online Relationships Applying Strategy
      • What Is Your Goal or Intention
      • Developing new business at a targeted company
      • Work in the high tech industry
      • Expand your network with industry specialists (such as social media marketing, green marketing, channel marketing)
      • Get to know people in your field who do what you do
      Specific Company Specific Industry Specific Discipline Type of Person Mastering the Art of Online Relationships Applying Strategy
    37. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships Planning and Self Accountability
    38. Mastering the Art of Online Relationships Planning and Self Accountability Goal(s) Focus Strategy Steps Frequency Measure & Tweak Connect + High Tech Marketers Industry 1. Search LI–start a conversation 2. Create a “Saved Search” 3. Join high tech groups/discuss. 4. Ask high tech question/rate
      • Two per day
      • Monitor weekly
      • Join four groups, one question every two weeks, two discussion replies every month
      • One question per month/rate
      XLS, CRM, Word, Outlook tasks, YOU decide. New Biz w ABC Corp. Company 1. Search LI–start a conversation 2. Join company targeted groups 3. Follow “Company Buzz” 4. Ask high tech question . . . Link w Internet Marketing Experts Discipline 1. Search LI–start a conversation 2. Join interactive m groups 3. “Listen” with LI RSS Feeds . . .
    39. Mastering the Art of Online Relationships Planning and Self Accountability I. Online Presence II. How to Build Your Network III. Art of Online Communication VI. LinkedIn Tools Goal(s) Focus Strategy Steps Frequency Measure & Tweak Connect + High Tech Marketers Industry 1. Search LI–start a conversation 2. Create a “Saved Search” 3. Join high tech groups/discuss. 4. Ask high tech question/rate
      • Two per day
      • Monitor weekly
      • Join four groups, one question every two weeks, two discussion replies every month
      • One question per month/rate
      XLS, CRM, Word, Outlook tasks, YOU decide. New Biz w ABC Corp. Company 1. Search LI–start a conversation 2. Join company targeted groups 3. Follow “Company Buzz” 4. Ask high tech question` . . . Link w Internet Marketing Experts Discipline 1. Search LI–start a conversation 2. Join interactive m groups 3. “Listen” with LI RSS Feeds . . .
      • Continue to build and nurture your network while you don't need it so it is there for you when you do .
      Mastering the Art of Online Relationships Nurturing and Maintenance
      • Nurture
      • Initiate an introduction between two of your connections and add your input.
      • Make time to help someone who reaches out
      • Offer an answer to a challenging question that solves their problem
      • Promote or compliment someone using Status Updates
      • Keep Your Network Healthy!
      Mastering the Art of Online Relationships Nurturing and Maintenance
      • Maintenance
      • Review Your 1 st Level
        • Connection Remorse? Remove!
        • Job Changes? Congratulate!
      • Review Your Groups
        • No discussions/activity/low membership? Un-join!
    42. I. Creating an Online Presence II. Building Your Network III. Art of Online Communication IV. Applying Strategy V. Planning and Self Accountability VI. Nurturing and Maintenance VII. LinkedIn Nuts and Bolts Mastering the Art of Online Relationships One LinkedIn Connection at a Time
      • Making It All Work
      • Searching – Using Boolean Techniques
      • Search Engine Optimization – SEO
        • Frequency and consistency of activity
      • Planting the Seeds of Interest
        • Q&A
        • Groups
        • Events
        • Status Updates
      Mastering the Art of Online Relationships LinkedIn Nuts & Bolts
      • Making It All Work
      • Understanding Connection Levels
      • Link with Power Networkers
      • Add-ons / Applications
      • Profile Settings
      • Account Settings
      • Your Company's Profile
      Mastering the Art of Online Relationships LinkedIn Nuts & Bolts
      • In/Mails vs Invites vs Intros
      • Groups
      • LI Questions / Answers
      • Paid vs Free Account
      • How To Play Nice in the Online Sandbox
      • NEVER decline an InMail or Invite – “Archive” instead
      • Always thank others for inviting you – and personalize it!
      • Status Updates – keep public replies professional
      • Always respond to personalized inquiries
      • Don't ask for something until you have established rapport
      • If you ask a question in the Q&A section, don't forget to RATE the answers!
      Mastering the Art of Online Relationships Etiquette
      • Thank You!
      • Raegan Hill
      • Manager of Recruiting
      • Brookwoods Group
      • www.brookwoods.com
      • [email_address]
      Mastering the Art of Online Relationships Open Discussion - Questions?
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