2011 APHA HA Section Facebook Page Insights

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2011 American Public Health Association Health Administration Section Facebook Page Insights

2011 American Public Health Association Health Administration Section Facebook Page Insights

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  • 1. 2011 APHA HA SECTION STATISTICS PAGE insights
  • 2. weekly insight Facebook allows our Page Administrators insight into the effectiveness of our posts, engagement, reach, etc., in order for us to gauge how well we are doing in providing our members with the content they want. The chart below is an example of our latest weekly statistics.
  • 3. 198 likes demographics Gender, age, countries, cities, and languages are based on the data that people enter in their profile. Data also depends on privacy settings.
  • 4. likes when & where The total number of unique people who liked and unliked our Page. During this period, 21 people liked our Page on the Page itself, News Feed, or ticker story. Three people liked our page through an app developed by a third party (e.g., through a cell phone app).
  • 5. who & where we reached Percentage of people who saw any of our content during a 3-month time period. Countries and cities are based on user’s IP address and represents anyone who may have seen our Page. Note: More cities available.
  • 6. organic reach The number of unique people who saw our content in News Feed, in ticker, or on our page from 8/28/ 2011 to 11/25/2011. This includes people who have liked our page and people who haven’t. Each point represents the unique people reached in the 7-day period ending with that day. Note: We created no paid ads.
  • 7. viral reach The number of unique people who saw a story about our Page published by a friend from 8/28/2011 to 11/25/2011. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, and taking other actions related to our Page that our friends could see. Each point represents the unique people reached in the 7-day period ending with that day.
  • 8. total reach The number of unique people who saw any content associated with our Page from 8/28/2011 to 11/25/2011. Each point represents the unique people reached in the 7-day period ending with that day.
  • 9. page posts All figures are for the first 28 days after a post’s publication only. Two examples of posts that correlate with chart. Photos always receive more engagement. engaged users are the number of unique people who clicked on our post. talking about this are the number of unique people who have created a story from our page post. Stories are created when someone likes, comments on or shares our post; answers a question we posted; or responds to our events. virality is the percentage (far right figures) of people who have created a story from our Page post out of the total number of unique people who have seen it.
  • 10. talking about this talking about this is the number of unique people who created a story about our Page. Most of this data comes from Page Likes. viral reach is the number of unique people who saw a story published by a friend about our page. This data was seen as a mix of Page Likes and Stories from Our Posts.