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Pinterest brands


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  • 1. for brands
  • 2. Pinterest Joins Twitter And Facebook AsThe Newest Self-Expression Engine -
  • 3. What  is  it?  Pinterest is a virtual pinboard whichallows users to organize and sharebeautiful and interesting contentthey find on the web.
  • 4. What  is  it?    (business  edition)  It’s a beautiful platform for storingand sharing your brand’s imageswhich helps drive traffic to yourcompany website or even help sellproducts
  • 5. Mission    Pinterest’s goal is to connect everyone in the world throughthe things they find interesting.
  • 6. Pinterest  states;  People use pinboards to plan their weddings, decorate theirhomes, and share their favorite recipes.
  • 7. How  does  it  work?  Create or upload a pin Create a pinboard of Follow people or justwith an image or video your interest, categorize the pinboards you like all your pins and start sharing
  • 8. Users can follow what’srelevant or interesting tothem, not everythingfriends share
  • 9. Users  can  also  pin  on  the  go  
  • 10. Functions?  Users can pin, re-pin, follow, like and create boards ofinterests.
  • 11. Hot  for  Brands?  
  • 12. More  than  10  million  unique  pinners  
  • 13. Fastest  Growth  in  Internet  History  Launched in 2010 Pinterest is the fastest growing web site inthe US. in all categories (except for services like Google+ andYahoo which have a user base)
  • 14. Hot  for  Business?  •  Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and Google+ combined! (shareaholic)•  In the last 6 months saw %446 increase in traffic driven through pinterest
  • 15. Sample  Brand  ProHiles  
  • 16. Brand  ProHiles  •  Companies from all industries, publishing to food/drink, automotive to clothing and others can share cool and inspiring images of all kinds.•  Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide.•  Think great products, inspirations, corporate and social responsibility
  • 17. Mashable  •  Think of mashable! now remove the long articles•  Shares gadgets, web humor, infographics, social media and much more
  • 18. Mashable  
  • 19. Shopping  Sites  •  Shopping sites could easily integrate items to Pinterest and drive both traffic to their site and lead to purchase•  Take Etsy, an online handmade/vintage shopping site•  Brand profile already has over 40.000 followers•  Etsy shares purchasable items, gift ideas and inspirations•  Price tagged images are directly linked to purchase
  • 20. Etsy  
  • 21. General  Electric  •  GE develops technologies that lead to better life•  Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks
  • 22. General  Electric  
  • 23. Fashion  Brands  •  I think there are tremendous opportunities for Fashion brands with Pinterest•  An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit
  • 24. Fashion  Brands  
  • 25. University  ProHiles  Imagine what it’d be like for students if they had the chance totake a detailed look at college life before they applied withouthaving to signup for a campus tour
  • 26. UCLA  
  • 27. Take  aways  •  Great potential for retailers•  Boost your brand image by sharing cool but relevant images•  If you have a catalogue this is one opportunity to digitize it•  Inspire people and generate a viral effect•  Generate lead, find out what’s interesting for users•  Never SPAM your followers•  Share what’s interesting and drive traffic to your website•  Pin, re-pin and like other users’ images that you find relevant•  Brands that only share own content are uninteresting•  Keep in mind, social network rules apply
  • 28. Thank  You  You may also be interested in Facebook Timeline for BrandsBulent | | |