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Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
Who's your daddy?
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Who's your daddy?

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  • Transcript

    • 1. WHO’S YOUR DADDY?
    • 2. IS IT ADVERTISING?
    • 3. REACH + FREQUENCY + INTERRUPTION
    • 4. BIG BUDGETS
    • 5. HOT MODELS
    • 6. BABES, BABIES AND ANIMALS
    • 7. EVERYONE IS SHOUTING
    • 8. SOMETIMES IT WORKS.
    • 9. WHO’S YOUR DADDY?
    • 10. IS IT YOUR PRODUCT?
    • 11. IT’S SO F***EN COOL
    • 12. EVERYONE WANTS YOU
    • 13. IF YOU BUILD IT THEY WILL COME
    • 14. WHO’S YOUR DADDY?
    • 15. IS IT THE COMMUNITY?
    • 16. BUY IT USE IT BREAK IT FIX IT
    • 17. CONVERSATIONS
    • 18. STOP TALKING TO YOURSELF
    • 19. “BUILD COMMUNITIES FOR ONLINE BRANDS”
    • 20. WHO’S YOUR DADDY?
    • 21. YOUR AGENCY?
    • 22. HYPE CRAZED MEDIA AFICIONADOS
    • 23. AND TECHNOLOGY OPPORTUNISTS?
    • 24. MEDIA AGENCIES?
    • 25. SOCIAL MEDIA STRATEGISTS?
    • 26. INTERACTIVE AGENCIES?
    • 27. BRAND AGENCIES?
    • 28. PUBLIC RELATIONS?
    • 29. THE NEWEST COOLEST TECHNOLOGY?
    • 30. MARKET RESEARCH?
    • 31. FACE IT
    • 32. MARKETING MIGHT NOT SAVE YOU
    • 33. TAKE A MOMENT
    • 34. AND START BREATHING AGAIN
    • 35. COMMUNITIES DON’T MEAN ANYTHING
    • 36. IF NO ONE CARES ABOUT YOU.
    • 37. IF YOU DONT DELIVER A GREAT EXPERIENCE
    • 38. NO ONE WILL CARE ABOUT YOU.
    • 39. WHO CARES ABOUT ADVERTISING
    • 40. IF YOUR PRODUCT SUCKS
    • 41. IF YOUR BRAND SUCKS.
    • 42. THINK OUTSIDE THE MARKETING BOX
    • 43. AND GET RID OF SENSELESS JARGON
    • 44. WHO’S YOUR DADDY?
    • 45. DO YOU CARE ENOUGH
    • 46. FOR PEOPLE TO CARE BACK?
    • 47. MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
    • 48. PRODUCT PLACE PROMOTION PRICE
    • 49. AND SPENDING LOTS OF $
    • 50. LET ME TELL YOU
    • 51. WHO YOUR DADDY IS
    • 52. PEOPLE
    • 53. HUMANS
    • 54. FULL OF EMOTIONS
    • 55. AND DAILY REALITIES
    • 56. MOST DON’T FIT IN YOUR PERSONA PROFILES
    • 57. PEOPLE YOU HARDLY KNOW
    • 58. PEOPLE THAT PAY FOR YOUR JOB
    • 59. PEOPLE THAT CREATE AD INVENTORY
    • 60. AND TUNE OUT WHEN YOUR ADS SUCK
    • 61. PEOPLE THAT LAUGH
    • 62. PEOPLE THAT BUY YOUR STUFF
    • 63. OR DON’T
    • 64. PEOPLE THAT LOVE YOU
    • 65. AND SOME THAT DONT CARE.
    • 66. YOUR PRIORITY
    • 67. IS TO MAKE THEM HAPPY
    • 68. OR AT LEAST CARE ABOUT YOU.
    • 69. THEY CREATE VALUE FOR YOU
    • 70. SO GIVE THEM A REASON TO DO IT.
    • 71. REDEFINE MARKETING
    • 72. RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
    • 73. THERE ARE NO QUICK SOLUTIONS
    • 74. THERE IS NO RECIPE
    • 75. IT’S MUCH SIMPLER
    • 76. TRUST YOUR GUT FEELING
    • 77. WHO’S YOUR DADDY?

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