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Who's your daddy?

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Transcript

  • 1. WHO’S YOUR DADDY?
  • 2. IS IT ADVERTISING?
  • 3. REACH + FREQUENCY + INTERRUPTION
  • 4. BIG BUDGETS
  • 5. HOT MODELS
  • 6. BABES, BABIES AND ANIMALS
  • 7. EVERYONE IS SHOUTING
  • 8. SOMETIMES IT WORKS.
  • 9. WHO’S YOUR DADDY?
  • 10. IS IT YOUR PRODUCT?
  • 11. IT’S SO F***EN COOL
  • 12. EVERYONE WANTS YOU
  • 13. IF YOU BUILD IT THEY WILL COME
  • 14. WHO’S YOUR DADDY?
  • 15. IS IT THE COMMUNITY?
  • 16. BUY IT USE IT BREAK IT FIX IT
  • 17. CONVERSATIONS
  • 18. STOP TALKING TO YOURSELF
  • 19. “BUILD COMMUNITIES FOR ONLINE BRANDS”
  • 20. WHO’S YOUR DADDY?
  • 21. YOUR AGENCY?
  • 22. HYPE CRAZED MEDIA AFICIONADOS
  • 23. AND TECHNOLOGY OPPORTUNISTS?
  • 24. MEDIA AGENCIES?
  • 25. SOCIAL MEDIA STRATEGISTS?
  • 26. INTERACTIVE AGENCIES?
  • 27. BRAND AGENCIES?
  • 28. PUBLIC RELATIONS?
  • 29. THE NEWEST COOLEST TECHNOLOGY?
  • 30. MARKET RESEARCH?
  • 31. FACE IT
  • 32. MARKETING MIGHT NOT SAVE YOU
  • 33. TAKE A MOMENT
  • 34. AND START BREATHING AGAIN
  • 35. COMMUNITIES DON’T MEAN ANYTHING
  • 36. IF NO ONE CARES ABOUT YOU.
  • 37. IF YOU DONT DELIVER A GREAT EXPERIENCE
  • 38. NO ONE WILL CARE ABOUT YOU.
  • 39. WHO CARES ABOUT ADVERTISING
  • 40. IF YOUR PRODUCT SUCKS
  • 41. IF YOUR BRAND SUCKS.
  • 42. THINK OUTSIDE THE MARKETING BOX
  • 43. AND GET RID OF SENSELESS JARGON
  • 44. WHO’S YOUR DADDY?
  • 45. DO YOU CARE ENOUGH
  • 46. FOR PEOPLE TO CARE BACK?
  • 47. MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
  • 48. PRODUCT PLACE PROMOTION PRICE
  • 49. AND SPENDING LOTS OF $
  • 50. LET ME TELL YOU
  • 51. WHO YOUR DADDY IS
  • 52. PEOPLE
  • 53. HUMANS
  • 54. FULL OF EMOTIONS
  • 55. AND DAILY REALITIES
  • 56. MOST DON’T FIT IN YOUR PERSONA PROFILES
  • 57. PEOPLE YOU HARDLY KNOW
  • 58. PEOPLE THAT PAY FOR YOUR JOB
  • 59. PEOPLE THAT CREATE AD INVENTORY
  • 60. AND TUNE OUT WHEN YOUR ADS SUCK
  • 61. PEOPLE THAT LAUGH
  • 62. PEOPLE THAT BUY YOUR STUFF
  • 63. OR DON’T
  • 64. PEOPLE THAT LOVE YOU
  • 65. AND SOME THAT DONT CARE.
  • 66. YOUR PRIORITY
  • 67. IS TO MAKE THEM HAPPY
  • 68. OR AT LEAST CARE ABOUT YOU.
  • 69. THEY CREATE VALUE FOR YOU
  • 70. SO GIVE THEM A REASON TO DO IT.
  • 71. REDEFINE MARKETING
  • 72. RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
  • 73. THERE ARE NO QUICK SOLUTIONS
  • 74. THERE IS NO RECIPE
  • 75. IT’S MUCH SIMPLER
  • 76. TRUST YOUR GUT FEELING
  • 77. WHO’S YOUR DADDY?