2.5 years in businessabout 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!
80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sitesthe opportunity to interact withmore people at more timesin more places. source: Nielsen
How do brands make meaningful connections with consumers?tumblr: carlovely
FinancialsSM Listening Email marketing CRM mwichar y - Flickr
Businesses use software like to:inform content strategyexpand marketing effortsdevelop qualitative metricsperform customer service
400,000+ like on FB Locked Twitter account~1500 mentions a day flickr: hyku
59% 33%Highest concentrations were on Twitter and Facebook.
Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lolKnowing what customersand employees are saying.flickr: griner
15% checkin on Twitter via Foursquare or Gowalla.26% mention Publix products (subs were most popular)5% mention specific promotions or amounts saved.
48,165 likes on FB11,518 followers on TwitterOne dude: Russ Sauveflickr: lulieboo
uses to:find new fansmonitor brand healthprovide excellent experiences