Social media, online campaigns and viral marketing Radovan Kavický, Bratislava, 08. 11. 2009 Faculty of Management, Comenius University

Credible information channels are compelling, but traditional media, aren‘t they dead? Death of traditional media? Is there alternative?

Is slovak media market standardized?

Is slovak media market standardized?

How to earn trust and build communication capital? Combination of communication channels is the key to success! Each market segment needs different and non-traditional attitude, which will also increase earnings and profit. Using communication integration and complex attitude to presentation of the product online and also in traditional media

Great number of new communication channels (the new ways of getting the information about products)

Traditional media Newspapers, magazines Radio TV Online sources Social webs of individuals People who we trust Information sources (nowadays)

You!

You!

Online campaigns How to make them properly? Comprehend and include great changes on media market into communication strategy Diversify and combine different attitudes Targeting What makes the brand?

Influencers

Success, the matter of timing!

OPTIMALIZATION OF TEXTS EACH MEDIUM NEEDS DIFFERENT ATTITUDE!

Viral marketing I s so-called viral marketing possible in SVK? How to measure it? Do we, or clients really need it? Who are „the influencers“? What are the restrictions (is viral suitable for each product)?

Viral marketing (for illustration)

Next step (how to target viral)? Semantic web!

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