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EMRM6-Larisa

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Published

E-Marketing and Revenue Management 2012 …

E-Marketing and Revenue Management 2012
Larisa HuremovicTrustYou
Získejte zákazníky na svou stranu: efektivní řízení online značky | Hotel‘s reputation on-line

Published in Education
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Transcript

  • 1. Online Reputation Management in Hospitality Larisa Huremovic OCT, 2012
  • 2. v87% 95% 80%
  • 3. Excellent! Malo Good Bad Schlecht Malo Bad Good Goo Excellent! d Excellent! Bad Good Good 好 Excellent! Excellent! Dobrý Good Bad Excellent! ausgezeichnet! Excellent! Good Bad Bad Bad Excellent! Bad Good© TrustYou 2008 – 2012 // Confidential and proprietary 8
  • 4. Circle Of Trust CONVINCE LISTEN UNDERSTAND© TrustYou 2008 – 2012 // Confidential and proprietary 14
  • 5. Social Media Product Suite LISTEN UNDERSTAND CONVINCEREPUTATION SURVEYS REPUTATION MONITORING REPUTATION MARKETINGListen to your guests with Understand what customers Convince your customers offree, powerful guest are saying about your brand your reputation with freesatisfaction surveys and or product in real time. widgets like the TrustScoreFacebook application. to increase conversions on your website. 15
  • 6. 16
  • 7. Global Reputation Management
  • 8.  More Bookings Social media directly influences more than 87% of all online bookings. More Reviews, Better Scores More than 80% of all reviews are positive, and for every 30 more reviews the overall review scores increase by 5%. Increased Web Traffic Sites with trusted reviews and scores integrated on their website are crawled up to 200% more frequently.
  • 9. v
  • 10. Manage your online reputation. For more info:Grow your business. www.trustyou.comLet us know, how we can help. E: contact@trustyou.com @TrustYou facebook.com/TrustYou 20
  • 11. Kód | Code: EMRM6