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Radius May 2013 Small Business Report
 

Radius May 2013 Small Business Report

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Radius has amassed an unmatched amount of data that documents the exis- tence and activities of over 26 million small and medium sized U.S. businesses. By collecting and organizing local information ...

Radius has amassed an unmatched amount of data that documents the exis- tence and activities of over 26 million small and medium sized U.S. businesses. By collecting and organizing local information from across the Web and through traditional data sources, Radius offers comprehensive insights de- rived from billions of pieces of information. The result is the only living, breathing data set representative of the small business economy in the U.S.

This April, the U.S. Senate voted for – and failed to pass – seven new measures addressing gun control. To determine how gun legislation may affect the econ- omy, we dove into the state of small and medium sized businesses that cater to gun owners. We evaluated a range of businesses that comprise the small business gun economy, including retail gun shops, gun part manufacturers, shooting ranges, and more.

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    Radius May 2013 Small Business Report Radius May 2013 Small Business Report Document Transcript

    • State of Small BusinessSpecial Report: The Small Business Gun EconomyMay, 2013
    • Data for over 26 million small & medium-sized businesses.the dataRadius has amassed an unmatched amount of data that documents the exis-tence and activities of over 26 million small and medium sized U.S. businesses.By collecting and organizing local information from across the Web andthrough traditional data sources, Radius offers comprehensive insights de-rived from billions of pieces of information. The result is the only living,breathing data set representative of the small business economy in the U.S.the reportThis April, the U.S. Senate voted for – and failed to pass – seven new measuresaddressing gun control. To determine how gun legislation may affect the econ-omy, we dove into the state of small and medium sized businesses that caterto gun owners. We evaluated a range of businesses that comprise the smallbusiness gun economy, including retail gun shops, gun part manufacturers,shooting ranges, and more.
    • �����������������the size of the small business gun economyA small or medium sized business, as indexed by Radius, employs fewer than100 employees. These companies may not rake in billions in revenue separate-ly, but when combined, they are the backbone of the American economy. MoreAmericans work for small and medium sized businesses than Fortune 500companies. We discovered that the small business gun economy very closelyreflects the small business economy as a whole: the largest percent of SMBsin the U.S. employ fewer than five people, and there is an inverse relationshipbetween the number of individuals a company employs and the percentage ofthe economy that they represent. As the employee count grows, the number ofbusinesses declines.53%/ 1-41.2%/ 250-499Percentage of Gun-Releated Businessesby Employee Count as indexed by RadiusWe tracked 26.3 million activesmall and medium sizedbusinesses in April 2013.26,393 of them organize theirbusiness around guns.1-4 employees: 53%5-9 employees: 19%10-19 employees: 11.5%20-49 employees: 8%50-99 employees: 3.5%100-249 employees: 3.5%250-499 employees: 1.2%500-999 employees: < 1.0%19%/ 5-911.5%/ 10-198%/ 20-493.5%/ 50-993.5%/ 100-249
    • gun violence vs. gun businessRadius indexed the number of small and medium sized businesses in the U.S.for whom chief revenue comes from the sale of guns, gun parts, and gun ammu-nition as well as those whose primary business caters specifically to gunowners. We compared the number of gun-related businesses to the number oftotal businesses in each state and ranked them by the percentages of localbusinesses that revolve around the gun community. According to our data,Montana is home to largest percentage of gun-related businesses per capita.Only two of the states with the most gun violence, as recorded in the 2010census, also ranked in the top ten on our list.More guns don’t necessarily mean more gun violence.AKAZNMLAARMS ALGASCMOStates with the highest levels of gun violence (according to 2010 census data)Rank based on number of gun-related businesses per state1 Montana2 Wyoming3 Idaho4 Kansas5 South Dakota6 Missouri7 Alaska8 Arkansas9 New Hampshire10 Nebraska11 West Virginia12 Kentucky13 Oklahoma14 New Mexico15 Arizona16 North Dakota17 Iowa18 Oregon19 Wisconsin20 Indiana21 South Carolina22 Ohio23 Pennsylvania24 Mississippi25 North Carolina26 Minnesota27 Louisiana28 Tennessee29 Virginia30 Connecticut31 Texas32 Alabama33 Nevada34 Maine35 Colorado36 Michigan37 Utah38 Washington39 Georgia40 Florida41 Hawaii42 Maryland43 Vermont44 Delaware45 Illinois46 California47 Massachusetts48 New York49 Rhode Island50 New Jersey
    • the state of gun business in montanaWhen Congress voted on a number of gun control measures, Mon-tana’s Senators voted in favor of all measures supporting gun free-dom, and against all measures banning gun freedom. They voted insupport of measures that would validate concealed-carry permitsacross state lines, stop barring veterans deemed incapable of manag-ing their finances from owning guns, and make it easier to transportguns between states. They also voted against measures that wouldban high-capacity magazines and assault weapons. When you considerthe percentage of businesses per capita in Montana that support gunowners, it’s no surprise that Montana’s Senators voted to expand andmaintain gun freedom.Economics may dictate the politics of gun control more thanviolence or even the 2nd Amendment.MontanaThe Treasure State5% Clubs, Shooting Ranges, Services13% Parts & Accessories Only82% Parts RetailGun Business by Radius Sub-Category113,254 SMBs.16% of all the small and medium sized businessesin Montana sell to, associate with, andorganize around gun owners.82%13%5%
    • Percentage of gun-related businesses with social media presence*Less than 1% of gun-related businesses are on Twitter.social media and gun releated businessesGun related businesses in the U.S. are a very socially active subset ofsmall businesses. Less than 15% of all small businesses indexed byRadius maintain Facebook pages, while almost a quarter of gun-relat-ed businesses do. The majority of gun-related businesses are search-able online, and people are having conversations about gun-relatedbusinesses more frequently than they’re having conversations aboutother types of small businesses. Guns are a hot topic online, and theSMBs at the center of gun debate have joined the conversation.52%Google Places*Twitter < 1%32%Reviews24% Facebook10% Check-ins57%Websites26,393 Gun Releated Businesses
    • Based in San Francisco, Radius provides a compre-hensive index of insights and data associated withmore than 26 million small businesses in the U.S.Radius’ technology collects and monitors data fromhundreds of thousands of online and social sources.The easy-to-use dashboard allows marketers andsalespeople to discover new prospects, prioritizeleads and synchronize data.