B2 b marketing in the noisy world of twitter

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Twitter’s recent IPO marks the 3rd IPO amongst major social media networks in the last three years. As the social media industry picks up steam, make sure your B2B marketing strategy is up to speed. We picked our seven favorite social media guides on Twitter, LinkedIn, and Facebook to help you develop and perfect an effective B2B social marketing strategy.

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B2 b marketing in the noisy world of twitter

  1. B2B Marketing in the Noisy World of Twitter Thursday, November 14, 13
  2. Most marketers recognize the value in maintaining a Twitter presence, but as the social network grows, simply maintaining a Twitter account is an insufficient strategy. Thursday, November 14, 13
  3. Take a page from the Twitter pros. Thursday, November 14, 13
  4. Know Your Territory @PISTACHIO: Track your industry on Twitter. Make a list of keywords, prospects, and trends that you want to keep track of. Use the search bar or “discover” method to get live updates on news that pertains to you. Thursday, November 14, 13
  5. Decide Your Purpose @KENKROGUE: When establishing your Twitter presence you want to be sure of why you are joining the Twitter community. Whether it be to gain followers, share content, or simply read other peoples posts. Thursday, November 14, 13
  6. Tell People Why They Should Click @COLLIERMATT: Give people a call to action in your Tweets. Being that you only have 140 characters to spare, simplicity and resonating text is of the essence. Thursday, November 14, 13
  7. Share Content in Your Own Voice @MARISMITH: Add value to your followers feed, rather than trying to just make a sale. Keep your Tweeting style consistent with your voice when sharing content. Thursday, November 14, 13
  8. Use Keywords in Your Tweets @DHEMLEY: Rather than just keeping track of keywords associated with prospects, make sure to use keywords you want to be associated with as well. This way your prospects can find you before you find them. Thursday, November 14, 13
  9. Partner with Influencers @DIABOLINA: Partner with influencers that have large networks to expand your reach. Engage them in conversation and other influencers will join in. Thursday, November 14, 13
  10. Follow, Listen, & Reply Before Broadcasting @STACEYLAMILLER: Before you become a broadcaster, listen to other people and respond to their questions. If you’re a constant broadcaster off the bat, it’s like shouting into the Grand Canyon - no one will be listening! Thursday, November 14, 13
  11. Favorite Tweets @STEPHANIEFRASCO: Favoriting someone’s Tweet will bring a smile to their face. Favorite influencers’ Tweets and they might start following you back. Thursday, November 14, 13
  12. Build Lists @H4WTS: Build targeted Twitter lists of influencers and prospects you want to keep tabs on. By building your own lists as a resource for others, you organically will draw traffic to your profile. Thursday, November 14, 13
  13. Stay Relevant @RADIUS: People don’t want to see something that was written a week ago, they want to see something happened thirty seconds ago. In the Twitter world, old news is no news. Share fresh content that no one else has had their hands on before. Thursday, November 14, 13
  14. The Top Ten Twitter Tools & Influencers Thursday, November 14, 13
  15. about radius Finding and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius helps marketers to take control of lead generation. Radius subscribers build perfectly targeted lead lists from amongst the 27 million U.S. business records within Radius to find their best customers.    Thursday, November 14, 13

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