case studies                                            1
A brief introduction to the work of to the point




we’re to th...
about us                                          2




clear, concise
communication
• Design Consultancy established in 1...
our services                                                                                 3




We specialise in brand ...
identity and branding                                                           4




• We create and evolve identities, f...
key clients                                                                                    5




Our branding experien...
our work                                                         6




The following pages demonstrate         • Conceptua...
case studies                                                                                                              ...
Client Brochure V6:Layout 1   22/5/08   12:46   Page 1




case studies                                                   ...
case studies                           9



ACAS


We have worked with ACAS for
the past five years, helping with
the deve...
case studies                                             10



Actis


We have helped Actis develop their brand through
a ...
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work examples (print and digital) from to the point - design consultants

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to the point - work overview

  1. 1. case studies 1 A brief introduction to the work of to the point we’re to the point hi
  2. 2. about us 2 clear, concise communication • Design Consultancy established in 1991 • Independently owned • 14 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do For examples of our work, visit our website at www.tothepoint.co.uk
  3. 3. our services 3 We specialise in brand • Research and evaluation expression across a wide • Identity and branding range of sectors, built on • Print and digital collateral experience and knowledge • Brand guardianship gained since 1991. Brand identity Literature & Communications Exhibitions & Environments Digital media
  4. 4. identity and branding 4 • We create and evolve identities, from small start ups to large corporations • We help to develop the value of your brand both internally and externally Client Brochure V6:Layout 1 22/5/08 12:46 Page 1 greater... for further information please visit www.3DReid.com
  5. 5. key clients 5 Our branding experience • 3DReid • Institute of Physics • 3i • Instinet/Chi-X and digital media expertise • ACAS • Lambeth Council guarantees both local and • Actis • Land Securities global presence – reaching, • Better Bankside • LAPC • British Land • Legal and General (LGIM) informing and ultimately • British Science Association • Lloyds TSB influencing your audience, • Capital Shopping Centres • London First whether internal or external. • CIPR • Moneycorp • Cisco Systems • News International From a simple identity and • Deafness Research • PPS Group web presence to corporate • EDF Energy • RSe Consulting interactive and video • EPSRC • Schroders • Evolvence Capital • Sean Hanna presentations, we provide • Frontier Silicon • Southwark Borough Council technologically appropriate • General Dental Council • TNS solutions – designed to • Hammerson • Transport for London • ICAEW • Treasury Holdings excite, clarify and strengthen your message, ensuring you get the results you want.
  6. 6. our work 6 The following pages demonstrate • Conceptual work the range of work we undertake. • Identity To bring some of the digital • Brand implementation examples of this work to life, • Digital Media please visit our website at • Exhibitions www.tothepoint.co.uk • Interiors To visit website, click on link above
  7. 7. case studies 7 3i Intouch Brochure We have worked in partnership, from initial research and reporting to delivery of the vast majority of 3i materials. These range from a high quality digital presentation for the 3G conference in Cannes to the bespoke magazine, 'Intouch', keeping key stakeholders, partners and clients informed of 3i’s plans and vision as well as their view on market trends. We have designed and implemented their literature system, creating a hierarchy of information, from 'success story' fact sheets, through sector or regional brochures, high quality 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v Intouch 25/4/08 10:19 Page 010 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v 25/4/08 10:19 Page 011 www.3i.com/consumer 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v Intouch 25/4/08 10:18 Page 06 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v 25/4/08 10:18 Page 07 www.3i.com/infrastructure 3i.com/infrastructure 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v Intouch 25/4/08 10:19 Page 012 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v 25/4/08 10:19 Page 013 www.3i.com thought leadership brochures with Consumers are more engaged with their favoured brands than ever. Budget-constrained governments across the world are looking to private investors to fund urgently needed investment in energy, It takes leaders with vision, energy and technical skills to make sure industrial businesses take advantage of the water and transport infrastructure – but it opportunities for rapid growth in the Respected retailer Stuart Rose, the event support material to limited newly appointed Chairman of Agent Provocateur, believes that strong brands can grow throughout the takes investment firms with proven expertise and the ability to commit long-term capital to succeed in this rapidly evolving market. developing world. economic cycle. edition case bound books Infrastructure Engineering covering their partnerships and W hen Stuart Rose became Chairman and co-investor at luxury lingerie group investing– building – As well as redesigning the website, Interflora introduced an email service that improved online sales by 43%. growth in developing markets Agent Provocateur last year he had a clear idea of the label’s Leveraging a successful label huge potential. SENIOR ADVISER the Successful labels are also harnessing future the power of technology to understand customers and build sales. One APPOINTED Rose, Chairman of The Hamleys Group Consumer demand is the engine of the Rose, who helped steer The Body by the public sector. Despite the scale Investment in staff I and former Managing Director of The global economy. But recently both the US Shop through tough trading conditions nfrastructure has outstanding example, according to buy-out case studies. Muriel Zingraff has joined 3i as a Body Shop, believes Agent Provocateur Federal Reserve and the Bank of England in the early nineties, believes brands emerged as one of the of the opportunity in the global market, it takes a unique type of investor to training led to improved Rose, was 3i’s revitalisation of the senior adviser for retail, luxury goods is an outstanding brand that has forged have cut interest rates to defend against a that keep to their core values and well-known Interflora brand’s website a powerful connection with consumers. consumer-led downturn that could affect avoid the temptation to cut costs can world’s fastest growing operate effectively in the infrastructure customer service following a £20m investment in 2005. and fashion, bringing considerable space – one that is both an investment It is edgy, humorous and high-quality – and enjoys strong customer loyalty. the performance of the restaurant, retail and leisure sectors and beyond. continue to grow throughout the cycle. “You stick to what you do best and specialist asset classes. specialist, and also a long-term operator and a conversion rate As well as redesigning the site, the company introduced a service that experience to 3i’s consumer investment portfolio. Most recently, All this will help it successfully expand you keep doing it. No amount of Expanding populations and the demand of complex industrial assets. that leapt from 40% emailed customers to remind them Muriel spent five years with shoe For established European and US strategy for me since the 1990s. If you T overseas, online and through licensing. Yet, at the time of writing, Rose believes marketing can bring customers back about forthcoming anniversaries. he developing talk of a slowdown is exaggerated. “The once you have lost them.” for higher living standards create pressure in both the developed For governments, private finance not to 60%. As a result, online sales improved by superbrand Jimmy Choo where she economies of Asia, engineering companies this presents a great opportunity to achieve levels go to China to use low cost labour for export, that is an approach that will “There is an awareness of the brand that general mood of the market is positive – only opens up a rich source of funds, 43%, and when 3i sold its stake the created the new licensing division. is out of all proportion to the size of the although that might change if job losses For strong brands, finding new markets and developing worlds for greater but also generates operational efficiencies following year it made more than Previous to this, she launched the Central Europe of growth not possible elsewhere. Take only work until wages there increase.” investment in essential services like Stuart Rose Hyva, the Netherlands-headquartered business. We bought it not for its current are reported.” Spending by wealthy abroad is a proven method of improving roads, airports, water and power. In that benefit the general public. Global Chairman, The Hamleys Group, Agent three times its original investment. Paco Rabanne brand in the United and South America are provider of high quality hydraulics earnings but for its ability to develop,” Combining vision and action says Rose, who took a stake when 3i consumers in the Middle East and the sales and earnings. Agent Provocateur, the West the economic drag threatened investors like 3i can take and apply best Provocateur, MKM Building Supplies States and Asia, spent five years at expanding up to three solutions for trucks, for example. In emerging markets of Russia and China which already has outlets in 10 countries practice from around the world, in a Rose believes that one of the most Breaking into these countries takes acquired the company and appointed appears particularly strong, he adds. across Europe, as well as the United by a generation of under-investment way that nationalised operators would and Giraffe effective strategies for growing Harrods as Executive Main Board times quicker than just four years, strong organic growth what Conger describes as a clear in basic infrastructure is beginning in China and India has helped lift this him Chairman in November 2007. States, Hong Kong and the Middle East, to be addressed, from the renewal of find difficult. sales is to focus on improving the Director for Fashion, Accessories developed markets, 3i-backed company’s turnover from future vision. Working closely with Rose has also been working with the plans to open more stores in its existing Britain’s Victorian sewer system to customer experience. It was a tactic and Beauty, responsible for £250m and they are hungry €146m to €446m. management, he crafts a view of Building trust with consumers management team at family-friendly markets as well as in new European and the refurbishment of the United States’ Global growth in demand he employed at Hamleys’ flagship of revenue, and she worked for eight what the business should look like for highly specialised We have ensured their brand is Rose, who has extensive experience restaurant chain Giraffe to roll out the Asian markets. “Having an international for infrastructure toy store on London’s Regent Street in five years’ time. At the top level, highway network. In the developing years at L'Oreal on the Lancôme and This opportunity is not just about the of international retailing and brand business across the UK. Rose, who content balances the risk, bringing world, and especially in the rapidly Demand for infrastructure is set to after the 7/7 bombings. Investment Armani brands. engineering components short term. As these developing this breaks down into quantitative and qualitative goals – respectively Why quality development, believes that strong became a non-executive Director of the different income streams and often growing BRIC1 economies, there is a expand significantly at a time when, in staff training led to improved for everything from economies take giant strides towards brands labels provide an excellent platform company when 3i made a growth capital higher prices,” Rose says. customer service and a conversion maturity, there is a chance to establish financial targets and ambitions for strong recognition that investment in simultaneously, government finances for corporate expansion and earnings investment in the firm two years ago, basic infrastructure is the foundation in developed countries are becoming rate that leapt from 40% to 60%. production lines to cars strong market positions ahead of local the shape of the business – which growth. Household names not only is advising Giraffe as it takes a brand The label is targeting wealthy consumers on which their future rapid growth increasingly constrained, and the to consumer goods. competition. This also prevents local are detailed by geography and sector. convey certain values and standards, built around global food, great service by expanding its high-end lingerie range. will be built. growth aspirations of developing Over the years, the best brands have companies from growing up to use they also command loyalty and justify and world music to almost 30 new “The incomes of those who are prepared countries reach ever higher. secured a loyal customer base by their bases in these fertile economies But these goals have to be matched a premium price. What’s more, their locations in three years. to buy luxury items like these have not offering a unique and trustworthy as sources of competitive advantage by action. Paraphrasing management consistently presented and their Attracted by the secure, low-volatility appeal can be exported to new markets changed,” Rose observes. returns that infrastructure assets can Developing countries like India product or service. Now, these labels in world markets. guru Peter Drucker, Conger observes success and extended to additional product lines. “Giraffe is known for quality, freshly- generate, a growing number of specialist recognise the greatest need for new provide an outstanding platform for that vision without action is dreaming; “Consumers are more brand-aware than prepared food and friendly service. infrastructure investors are starting to investment. Any visitor that has growing sales and margins by taking “We rarely go to low cost countries to action without vision is random activity; are breeding ever,” he says. “Brands create trust and help companies Diners know they will have a great experience at our restaurants, which is why they keep coming back,” he fill the funding gap created by this burgeoning demand. Increasingly, private investors are financing, building, travelled along the pot-holed highways of Mumbai or experienced black-outs in the summer heat of Delhi will attest them to new markets. “It takes a long time to build a brand,” says Rose. “That’s why their value can bring the product back out, we go to supply it locally,” asserts Hamdi Conger, who serves as independent Chairman vision and action together can change the world. stay engaged with customers, whatever explains. The company has already operating and maintaining crucial to the fact that a dynamic economy, be colossal.” for the 3i-backed companies AES “If you want to achieve your vision the economic climate. That’s why it successfully launched a number of infrastructure around the world that Engineering, Hyva, Mold-Masters and then you have to show people how message is clear. makes sense to invest in them.” outlets outside the south-east. would traditionally have been owned 1 Brazil, Russia, India and China NORMA. “This has been an important to get down the actions needed 10 11 06 07 12 13
  8. 8. Client Brochure V6:Layout 1 22/5/08 12:46 Page 1 case studies 8 greater... 3DReid When two leading architectural practices (REID Architecture and 3D Architects) merged to form 3DReid, they approached us to rebrand the company whilst also seeking our advice on what materials to produce to best manage the merger. Our solution was to produce two for further information documents (a staff brochure and please visit www.3DReid.com a client brochure) which were specifically written for the very separate target audiences in mind. We were also responsible for the design and launch of their new website which was innovative for the sector. The merger was very successful and subsequent feedback confirmed that our publications and website design played a major contributing role in this. www.3DReid.com.
  9. 9. case studies 9 ACAS We have worked with ACAS for the past five years, helping with the development of their brand and designing various pieces of literature and marketing collateral. We have produced and evolved their annual report during these five years. Guidelines for an independently funded government organisation like this bring accessibility regulations, such as a minimum type size, which can be seen as restrictive or prohibiting. The challenge, and ultimate success, lies in considering these and producing a report that appeals to various audiences, is visually stimulating and ensures all the information is easily accessible.
  10. 10. case studies 10 Actis We have helped Actis develop their brand through a variety of print and digital projects and, following the success of this work, were asked to look at developing a market leading corporate brochure to convey their core messages and position them as a global player. With a clean and contemporary look, vibrant colours and strong imagery, the brochure makes use of an unusual format, including throw-outs, to highlight each core message supported by a relevant case study.

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