Online Spaces Programme Webpages, micro-sites and blogs Programme Billings Audio Archives Additional Content Social Media Interact with the audience Share content with friends
What do we mean by Multiplatform? In more than one space – but with content that is appropriate for that space. Video streams, web documentaries, podcasts, 360 contentThe Bottom Line: Radio 4/BBC News BBC Radio 1‟s Big Weekend
Podcasting is…. Online content, consumed on-demand – often on a portable device Usually audio – mostly MP3 – but could also be video Distributed on an ongoing basis to subscribers using RSS Is a converged medium Is also a ( fairly level) distribution platform Shifts content in time and place “Time-shifting” / “place-shifting”
Comparing Radio to Podcasts RADIO is… PODCASTS ARE… Live On-demand Synchronous Asynchronous Mass-audience In niche formats/genres Regulated Un-regulated A “push medium” A “pull medium” A linear medium Non-linear
Digital Listening- MIDAS (2010) 2.2 million smartphone owners have downloaded a radio app 16.3 million* listeners claim to have ever listened to radio via the internet 12.7 million adults have used a Listen Again service
Listening to Podcasts - MIDAS 8.1 million adults (16% of the adult 15+ population) claim to have ever downloaded a podcast. Almost half of podcast users (44%) claim to listen to podcasts at least once a week but only 24% of users find the time to listen to all the podcasts they download. 76% said that listening to podcasts had no impact on their live radio listening habits, while 30% say that they now listen to radio programmes to which they did not listen previously. The typical podcast user subscribes to just under 5 podcasts, and spent just under an hour in the last week listening to them. As in previous surveys, comedy and music remain the two favourite genres. 77% of podcast users listen to podcasts at home, and 50% listen in the car or on public transport.
Types of Podcasts Listen Again Converged media content Online only content from linear broadcasters Public Sector / Information Independent Mainstream Independent non-mainstream
Making Multiplatform… Content that flows across more than one platform How are you using other spaces? Shows that exist on TV and Radio – like BBC Click Shows that have been built with the internet in mind Million Pound Drop Live Multiplatform events – such as the Olympics or Glastonbury Live content on TV and Radio Updates via apps and the web Support information online and via „red button‟
Exercise Think of pre-existing product, TV show or magazine and think about how you could make a Podcast to go alongside it. What would it do? What would be in the podcast? Come up with some ideas for features, regular items How does it reflect or build the brand it services?