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Mac212 w1 online

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  • 1. MAC 212:Live Radio and Commercial Production week one
  • 2. Which of the following have you listened in the past 10 days?• Music on a digital device• A CD• Music on spotify or slacker• A podcast• Radio
  • 3. What the world listens to…
  • 4. So, Radio IS still important
  • 5. How do we listen?
  • 6. Radio Listening• Live FM• Live DAB• Live DTV• Live Online• Podcast• Online On-Demand
  • 7. RAJAR DATA RELEASE Quarter 2, 2011 - August 4, 2011RELEASED AT 00.01HRS THURSDAY AUGUST 4, 2011 June 10 Mar 11 June 11All Radio ListeningWeekly Reach (000) 46,771 47,266 47,616Weekly Reach (%) 90.6 91.6 91.7Average hours per head 20.0 20.5 20.7Average hours per listener 22.0 22.4 22.6Total hours (millions) 1,030 1,058 1,076All Radio Listening - Share Via Platform (%)AM/FM 67.0 65.4 65.2All Digital 24.6 26.5 26.9DAB 15.8 16.7 17.2DTV 4.1 4.1 4.8Internet 2.9 3.6 3.2Digital Unspecified * 1.8 2.0 1.7Unspecified * 8.5 8.1 8.0* Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to whichthey are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers andrespondents elicit the highest possible volume of specified analogue/digital stations and platforms.Source RAJAR / Ipsos MORI / RSMB
  • 8. What radio station do you listen to? Commerical• Radio 1• Radio 2 • Absolute (80’s, 90’s, CRock)• Radio 3 • Classic• Radio 4 • TalkSport• Radio 5 Live • Smooth• 1Xtra • Capital• 6Music • Real• Radio 4 Extra • Metro• World Service • Magic• Asian Network• Nations and Regions (Local • Sun FM radio) • 107 Spark FM • DAB Stations (Xfm, Kiss, Heat)
  • 9. Most popular national stations• 1. BBC Radio 2 (13.9m)• 2. BBC Radio 1 (11.6m)• 3. BBC Radio 4 (10.8m)• 4. Heart (7.6m)• 5. Capital (6.8m)• 6. BBC Radio 5 live (6.6m)• 7. Classic FM (5.7m)• 8. Kiss (4.2m)• 9. Magic (4.0m)• 10. talkSPORT (3.2m)
  • 10. So, the module• 3 elements of coursework – 2 x live radio programmes – 3 x radio commercials – Critical evaluation• Work alone and in a group• Practical skills, creativity, content production
  • 11. What we’re looking for• Great ideas• Well-crafted content• Audience aware programmes• Good technical skill• Understanding of what works on radio
  • 12. Think About• Programmes – Live and Recorded Content – Presentation style – Online Content• Commercials – Creative Treatment – Selling techniques – Writing and Production

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