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MAC196 w2 - podcasts

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Week 2 powerpoint on podcasts and how they are different to radio

Week 2 powerpoint on podcasts and how they are different to radio

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Transcript

  • 1. Podcasting & Online Audio
    MAC 196: Multiplatform Radio and Audio
  • 2. Radio / Audio Platforms
    Broadcast Radio
    Analogue – FM/AM/LW/SW
    D.A.B. Digital Radio
    Live online streaming
    On-Demand online streaming
    Podcasting
    Audio Slideshows
  • 3.
  • 4. http://www.longtail.com
  • 5. Podcasting is…
    Online content, consumed on-demand, often on portable devices
    MP3 is the preferred format
    Distributed on a on-going basis, to subscribers via RSS
    An example of a converged medium
    “In addition to providing greater flexibility in when audio programming is listened to, Podcasting invariably also offers listeners an escape from the advertising that plagues traditional radiobroadcasting.” (Crofts, et al: 2005)
  • 6. Comparing Podcasting to Radio
    Radio
    Podcasting
    Is heard live
    Is synchronous (heard at same time)
    Is about mass-audiences
    Is regulated
    Is a ‘push medium’
    Is a linear medium
    Is heard on-demand
    Is asynchronous (heard in ‘our’ time)
    Is about niches
    Is free from regulation and control
    Is a ‘pull medium’
    Can be consumed as a ‘non-linear medium’
  • 7. Listening to PodcastsRAJAR MIDAS 7 2010
    8.1 million adults (16% of the adult 15+ population) claim to have ever downloaded a podcast.  Almost half of podcast users (44%) claim to listen to podcasts at least once a week but only 24% of users find the time to listen to all the podcasts they download.
    76% said that listening to podcasts had no impact on their live radio listening habits, while 30% say that they now listen to radio programmes to which they did not listen previously.
    The typical podcast user subscribes to just under 5 podcasts, and spent just under an hour in the last week listening to them.  As in previous surveys, comedy and music remain the two favourite genres.
    77% of podcast users listen to podcasts at home, and 50% listen in the car or on public transport.
  • 8. Types of Podcasts
    Listen Again
    Converged content from other parts of the media
    Bonus content
    Independent Mainstream
    (including disintermediated celebrity content)
    Independent Non-Mainstream
  • 9.
  • 10.
  • 11. Who’s your audience?? Where are they? What do they want?