MAC196 w2 - podcasts

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Week 2 powerpoint on podcasts and how they are different to radio

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MAC196 w2 - podcasts

  1. 1. Podcasting & Online Audio<br />MAC 196: Multiplatform Radio and Audio<br />
  2. 2. Radio / Audio Platforms<br />Broadcast Radio<br />Analogue – FM/AM/LW/SW<br />D.A.B. Digital Radio<br />Live online streaming<br />On-Demand online streaming<br />Podcasting<br />Audio Slideshows<br />
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  4. 4. http://www.longtail.com<br />
  5. 5. Podcasting is…<br />Online content, consumed on-demand, often on portable devices<br />MP3 is the preferred format<br />Distributed on a on-going basis, to subscribers via RSS<br />An example of a converged medium<br />“In addition to providing greater flexibility in when audio programming is listened to, Podcasting invariably also offers listeners an escape from the advertising that plagues traditional radiobroadcasting.” (Crofts, et al: 2005) <br />
  6. 6. Comparing Podcasting to Radio<br />Radio<br />Podcasting<br />Is heard live<br />Is synchronous (heard at same time)<br />Is about mass-audiences<br />Is regulated <br />Is a ‘push medium’ <br />Is a linear medium<br />Is heard on-demand<br />Is asynchronous (heard in ‘our’ time)<br />Is about niches<br />Is free from regulation and control<br />Is a ‘pull medium’ <br />Can be consumed as a ‘non-linear medium’ <br />
  7. 7. Listening to PodcastsRAJAR MIDAS 7 2010<br />8.1 million adults (16% of the adult 15+ population) claim to have ever downloaded a podcast.  Almost half of podcast users (44%) claim to listen to podcasts at least once a week but only 24% of users find the time to listen to all the podcasts they download. <br />76% said that listening to podcasts had no impact on their live radio listening habits, while 30% say that they now listen to radio programmes to which they did not listen previously.<br />The typical podcast user subscribes to just under 5 podcasts, and spent just under an hour in the last week listening to them.  As in previous surveys, comedy and music remain the two favourite genres.<br />77% of podcast users listen to podcasts at home, and 50% listen in the car or on public transport.<br />
  8. 8. Types of Podcasts<br />Listen Again<br />Converged content from other parts of the media<br />Bonus content<br />Independent Mainstream<br />(including disintermediated celebrity content) <br />Independent Non-Mainstream<br />
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  11. 11. Who’s your audience?? Where are they? What do they want? <br />

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