Podcasting is… Online content, consumed on-demand, often on portable devices MP3 is the preferred format Distributed on a on-going basis, to subscribers via RSS An example of a converged medium “In addition to providing greater flexibility in when audio programming is listened to, Podcasting invariably also offers listeners an escape from the advertising that plagues traditional radiobroadcasting.” (Crofts, et al: 2005)
Comparing Podcasting to Radio Radio Podcasting Is heard live Is synchronous (heard at same time) Is about mass-audiences Is regulated Is a ‘push medium’ Is a linear medium Is heard on-demand Is asynchronous (heard in ‘our’ time) Is about niches Is free from regulation and control Is a ‘pull medium’ Can be consumed as a ‘non-linear medium’
Listening to PodcastsRAJAR MIDAS 7 2010 8.1 million adults (16% of the adult 15+ population) claim to have ever downloaded a podcast. Almost half of podcast users (44%) claim to listen to podcasts at least once a week but only 24% of users find the time to listen to all the podcasts they download. 76% said that listening to podcasts had no impact on their live radio listening habits, while 30% say that they now listen to radio programmes to which they did not listen previously. The typical podcast user subscribes to just under 5 podcasts, and spent just under an hour in the last week listening to them. As in previous surveys, comedy and music remain the two favourite genres. 77% of podcast users listen to podcasts at home, and 50% listen in the car or on public transport.
Types of Podcasts Listen Again Converged content from other parts of the media Bonus content Independent Mainstream (including disintermediated celebrity content) Independent Non-Mainstream