Sponsor Cinema Under the Stars with Isle of Wight


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Sponsor Cinema Under the Stars with Isle of Wight

  1. 1. Sponsorship Opportunity Cinema Under the Stars on
  2. 2. Isle of Wight Radio , in association with Robin Hill Country Park - an Island premier attraction and home of the internationally famous ‘Bestival’ will host for a second year a series of open air movies in from 19 th August 2011 – Sunday 28 th August WHY? Big Blockbuster Movies, Big Screens and Outdoor summer fun with wide audience appeal. 2011 films (tbc): About the Event …
  3. 3. www.Iwradio.co.uk www.firstradio.co.uk Serves Isle of Wight Isle of Wight Radio is essential for complete coverage of the South of England. Market leader in it’s tsa with 34% share of commercial hours 71% of the station’s listeners are housewives 56% are Women Programming Format: Music, Fun, Life Target Audience: Adults 25-54 Owned by UKRD Group TV Region Meridian
  4. 4. We have chosen Robin Hill Country Park as it is ideally situated in the centre of the Island, it’s well known, one of the Islands top attractions, easily accessible and also it lends itself ideally to outdoor cinema events in its natural ‘bowl’ . It has broad appeal, attracts repeat Island business and also around 120,000 visitors from the mainland per year from Easter until October Robin Hill County Park
  5. 5. Marketing of these events will be focussed in two areas: The Island Audience and this will be delivered by Isle of Wight Radio both on-air and online, The Isle of Wight County Press, through database mailing and specialised educational publications, plus Billboard for 6 weeks and advertising on 3 Radio Sales Cars. The Holiday and Short-break visitors and this will be through Wightlink Ferries plus Holiday Parks and Villages, Campsites and Hotels and major Island Events. Marketing Co-branding on EXTENSIVE advertising campaign for the Island audience and holiday/short break visitors
  6. 6. <ul><li>A Main Headline Sponsor </li></ul><ul><li>Name on all event branded materials, on all on air trails, live presenter reads and online promotion throughout June, July and August </li></ul><ul><li>In press and on flyers, posters and banners. </li></ul><ul><li>Supplementary branding/sampling at the venue throughout July –August and more specifically on the 5 Cinema dates </li></ul><ul><li>Product or Package giveaways .etc </li></ul>Opportunities
  7. 7. <ul><li>On –site visual branding from Easter up to the ‘event’ </li></ul><ul><li>On-air & Online Monday – Sunday from May 30th 2011 for 13 weeks </li></ul><ul><li>ON AIR </li></ul><ul><li>8 weeks 35 x 40” promotional trails per week (final weeks 8 x 40’s promotional trails p/d) </li></ul><ul><li>8 weeks 21 x 30” live presenter read per day </li></ul><ul><li>Ad hoc association with on-air competitions to win tickets </li></ul><ul><li>OFF AIR </li></ul><ul><li>Point of sale branding at two of the Islands premier attractions from Easter– August attracting both tourist and island footfall </li></ul><ul><li>Approx 85% of tourists would visit in the May-August period which equates to approx 220,000 family sector visitors to the Island PLUS, Island families and friends. </li></ul><ul><li>Banners with sponsors logo at Island and mainland ferry ports in 5 locations. </li></ul><ul><li>Sponsors credits on all radio, press and external marketing. </li></ul><ul><li>Social media activity – within Facebook and Twitter profiles </li></ul>Activity
  8. 8. <ul><li>OFF AIR </li></ul><ul><li>Option to set up VIP area for customers </li></ul><ul><li>Demo area to encourage upgrade </li></ul><ul><li>Use of street to team to hand out product, sampling activity .etc </li></ul>Activity
  9. 9. Delivery + additional cross media, online and on site branding opportunities 68.0 4485 66 Radio OTH Radio Impacts (000’s) Radio Reach (000’s)