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First Radio Sales Guide Reaches 5.6 Million Listeners
- 1. First Radio Sales A Guide to our Radio Stations Jonathan Jacob Sponsorship and Promotions Account Manager Jonathan.Jacob@firstradio.co.uk 020 7960 2917
- 2. First Radio Sales works because… Local is relevant Local is effective First Radio allows you to buy into the listeners local environment National Business, Local Relationships
- 3. 116 radio services – 5.6 million listeners every week National Advertisers 85% of FRS Listeners would miss their radio station if it disappeared Source: Other Lines Of Enquiry/Rajar/Ipsos MORI/RSMB PE Jun 2010
- 4. The First Radio Sales Brand • First Radio Sales – the largest sales point for LOCAL Radio, with prestigious holding companies , TLRC and Ulster Television plc • First Radio Sales – Have a total survey area of 25 million adults for it’s analogue radio stations and over 51 million for its DAB radio station • First Radio Sales – Reach nearly 5.6 million adults each week and have 45.7 million listening hours • First Radio Sales – Representing over 116 stations in total of which 32 are commercial market leaders in their TSA • First Radio Sales - A dedicated sales point delivering multi layered opportunities • First Radio Sales - We continue to show advertisers the benefits and cost effectiveness of local radio • First Radio Sales - our stations can be an invaluable addition to the media mix of any campaign Source Rajar/Ipsps MORI/RSMB PE Jun 2010
- 5. Radio station market leaders CENTRAL YORKSHIRE & GRANADA 96.2 Touch Radio Coventry WALES & WEST COUNTRY TYNE TEES 2BR 102 Touch Radio Warks 102.1 Swansea Bay Radio Star NE-South (Alpha) The Bay Worcs Cotswold MERIDIAN 96.2 Revolution Arrow FM 102.5 Radio Pembrokeshire Pennine FM Touch Radio Staffs 105-107Atlantic KL.FM Fresh Radio Lincs FM Fire Radio Cheshire’s Silk FM IOW Radio 106.3 Bridge Lincs FM Compass Radio 96.4 The Wave Compass Radio Dune FM Rutland Radio Spire 102 107.6 Juice FM Spirit FM Midwest Radio Rutland Radio Oak FM Nation Radio Minster FM inc Lakeland Radio 107.6 Banbury Sound Sovereign Radio 107 The Bee Quay FM Original 106.5 Bristol Minster Northallerton 107.3 Touch radio Warwick Pirate FM Yorkshire Coast Radio 104.9 Imagine FM Rugby FM Wessex FM Radio Wave 96.5 Bright FM* Radio Carmarthenshire Ridings FM Telford FM* Star in Bristol Stray FM 102.4 Wish FM Radio Mansfield Reading FM 107.2 Wire FM Brighton’s Juice* Star in Nth Somerset Sun FM The Wyre* Valleys Radio Trax FM 107.4 Tower FM Signal 1 Kmfm for Maidstone Chester’s Dee 106.3 kmfm for Canterbury Wessex FM Radio Mansfield Signal 2 Radio Ceredigion* Dearne FM 3FM 107.7 The Wolf kmfm for Shepway Signal One kmfm for Medway The Pulse Peak FM Pulse 2 Signal Two Oxfords FM107.9 kmfm for West Kent kmfm for Thanet ANGLIA Peak FM 106 Jack FM KCFM kmfm for Ashford Star Radio in Cambridge The Severn* Star NE-North (Durham) ULSTER The Coast Connect FM Mix 96 CityBeat Kestrel FM (Delta) Connect FM Peterborough (Lite) 96.4 The Eagle KL.FM LONDON & M25 Q102.9 FM/Q97/Q101 SCOTLAND County Sound Dream 100 96.4 The Eagle Six FM Wave 102 FM Kestrel FM North Norfolk County Sound Five FM Kingdom FM Splash FM* Radio Norwich Mix 96 U105 Central FM Town 102 Spectrum Radio* Seven FM Perth FM* The Beach Kick FM Original Aberdeen Kestrel FM NATIONAL The Superstation* Reading FM Jazz FM Kestrel FM (Delta) NME * Denotes Simulated stations
- 6. First Radio Sales Market Share Source Rajar/Ipsps MORI/RSMB PE Jun 2010
- 7. Market Leaders Total Hours Mkt Share Commercial 000's Hours in TSA Reach '000 Spire FM 426 68.1 37.8 102.5 Radio Pembrokeshire 458 65.6 41.5 Dream 100 586 57.3 42.2 Pirate FM 1,468 55.9 153.6 Yorkshire Coast Radio 480 54.2 43.8 KL.FM 96.7 540 52.2 46.9 Wessex FM 297 51.4 37.5 Lincs FM 102.2 (inc. Compass FM & Rutland Radio) 3,500 51.2 306.4 Signal One 2,520 50.9 244.0 Lakeland Radio 132 49.1 15.5 97.2 Stray FM 289 48.4 44.0 The Bay 792 47.5 97.1 Rugby FM 209 44.2 20.6 2BR 454 43.5 65.7 THE BEACH 614 38.0 52.0 107.6 Banbury Sound 201 36.2 19.6 IOW Radio 520 34.6 37.9 North Norfolk Radio 221 33.4 21.0 Trax FM 1,125 33.3 109.6 Kestrel FM - formerly DELTA RADIO 166 33.1 18.4 Peak 107 FM 857 33.1 78.8 96.4 Eagle Radio 1,459 31.9 148.0 Minster FM 463 31.4 77.4 Mix 96 246 31.3 38.7 Spirit FM 406 31.2 46.4 97.1 Radio Carmarthenshire (including 97.5 Scarlet FM) 309 31.1 39.1 Radio Wave 96.5 FM 726 30.1 66.5 96.4 FM The Wave 1,035 26.1 137.8 Star Radio in North Somerset 194 22.7 18.6 Sun FM 568 21.3 65.7 Chester's Dee 106.3 255 21.0 33.9 102FM Touchradio - Warks Worcs Cotswolds 349 18.5 39.6 Source Rajar/Ipsps MORI/RSMB PE June2010
- 8. Covering Key areas of the UK
- 10. Digital Station Coverage NME NME is a national digital radio station, available on Sky, online at NME.com as well as DAB and mobile phone app.
- 11. First Radio Sales – Anglia Region Rajar’d Stations Boston Boston THE BEACH Grantham 99.9 Radio Norwich Connect FM King's Lynn King's Lynn Connect FM Peterborough Norwich Norwich Dream 100 Great Yarmouth Great Yarmouth KL.FM 96.7 Peterborough Peterborough March March North Norfolk Corby Corby Lowestoft Lowestoft Star Radio in Cambridge Town FM Kettering Kettering Wellingborough Wellingborough Bury St Edmunds Bury St Edmunds Northampton Northampton Cambridge Cambridge Bedford Bedford Ipswich Ipswich Reaching Letchworth Letchworth Felixstowe Felixstowe 313,000 adults (17%) 3 Market Leaders Hitchin Hitchin Stevenage Stevenage Colchester Colchester Braintree Braintree Over 3 million Hours Dunstable Dunstable Bishop's Stortford Harpenden Harpenden 35% local commercial mkt share Aylesbury Aylesbury Clacton-on-Sea Clacton-on-Sea Welwyn Garden City Welwyn Garden City Harlow Harlow Hoddesdon Hoddesdon Hemel Hempstead Hemel Hempstead Chelmsford Chelmsford Chesham Chesham Potters Bar Potters Bar Source Rajar/Ipsps MORI/RSMB PE June2010
- 12. First Radio Sales Granada Region Stockton-on-Tees Stockton-on-Tees Whitehaven Whitehaven Rajar’d Stations Darlington Darlington 102.4 Wish FM Cheshire’s Silk FM 107 The Bee 6 Market Leaders 107.2 Wire FM Douglas Douglas 107.4 Tower FM Barrow-in-Furness Barrow-in-Furness Morecambe 107.6 Juice FM Heysham Heysham Harrogate Harrogate 2BR York York Fleetwood Ilkley Ilkley 3FM Nelson Nelson Keighley Keighley Bingley Bingley 96.2 Revolution Blackpool Blackpool Burnley Burnley Pudsey Pudsey Leeds Leeds Garforth Garforth Garforth Lytham St Anne's Lytham St Anne's Chester's Dee 106.3 Blackburn Blackburn Accrington Accrington Darwen Darwen Halifax Halifax Brighouse Brighouse Batley Batley Pontefract Pontefract Lakeland FM Southport Southport Dewsbury Dewsbury Huddersfield Huddersfield Heywood Heywood Radio Wave 96.5 FM Ormskirk Wigan Ormskirk Wigan Bolton Bolton Chadderton Chadderton Barnsley Barnsley Bentley Bentley S S Atherton Atherton Signal One Litherland Litherland Kirkby Kirkby Leigh Leigh Eccles Eccles Ashton-under-Lyne Ashton-under-Lyne Doncaster Bootle Bootle Manchester Manchester Signal Two Wallasey Birkenhead Liverpool Birkenhead St Helens St Helens Sale Sale Rotherham Rotherham Altrincham Altrincham The Bay Widnes Runcorn Widnes Runcorn Wilmslow Wilmslow Sheffield Sheffield Retford Retford Colwyn Bay Colwyn Bay Worksop Worksop Ellesmere Port Ellesmere Port Macclesfield Macclesfield Chesterfield Chester Chester Mansfield Woodhouse Mansfield Woodhouse Mansfield Mansfield Matlock Matlock Crewe Alfreton Newark Newark Wrexham Wrexham Hucknall Hucknall Reaching Stoke-on-Trent Stoke-on-Trent Belper Belper Ilkeston Ilkeston Arnold Arnold 1,123,000 adults (20%) Long Eaton Long Eaton Beeston Beeston 9.1 million Hours Stafford Stafford Burton upon Trent Burton upon Trent Rugeley Rugeley Swadlincote Loughborough Swadlincote Loughborough 23% local commercial mkt Shrewsbury Shrewsbury Coalville share Telford Telford Cannock Cannock Brownhills Leicester Leicester Bloxwich Bloxwich Aldridge Aldridge Source Rajar/Ipsps MORI/RSMB PE June2010
- 13. First Radio Sales Central Region Rajar’d Stations Darwen Darwen Brighouse Brighouse Batley Batley Pontefract Pontefract Dewsbury Dewsbury Southport Southport Heywood Huddersfield Huddersfield Bolton Bolton Scunthorpe Scunthorpe 102FM Touchradio – Ormskirk Ormskirk Kirkby Leigh Kirkby Atherton Atherton Chadderton Chadderton Ashton-under-Lyne Ashton-under-Lyne Barnsley Barnsley Doncaster Doncaster Bentley Bentley Grimsby Grimsby Cleethorpes Cleethorpes Eccles Eccles Warks Worcs Cotswolds Litherland Litherland Bootle Bootle Sale Sale Manchester Manchester Rotherham Rotherham Birkenhead Liverpool Birkenhead Liverpool Altrincham Altrincham 106 JACKfm Colwyn Bay Colwyn Bay Widnes Runcorn Widnes Runcorn Wilmslow Wilmslow Sheffield Sheffield Worksop Worksop Retford Retford Ellesmere Port Ellesmere Port 107.6 Banbury Sound Chester Chester Macclesfield Macclesfield Chesterfield Chesterfield Lincoln Lincoln 107.7 The Wolf Crewe Mansfield Woodhouse Mansfield Woodhouse Matlock Matlock Mansfield Alfreton Mansfield Newark-on-Trent Newark-on-Trent 96.2FM Touchradio Coventry Wrexham Wrexham Stoke-on-Trent Stoke-on-Trent Belper Belper Hucknall Hucknall Arnold Arnold Boston Boston Ilkeston Ilkeston Lincs FM 102.2 Long Eaton Long Eaton Beeston Beeston Grantham Grantham (inc. Compass FM & Rutland) Stafford Stafford Burton upon Trent Burton upon Trent King's Lynn Rugeley Rugeley Mix 96 Shrewsbury Shrewsbury Cannock Cannock Lichfield Lichfield Coalville Telford Telford Brownhills Brownhills Oak FM Bloxwich Bloxwich Aldridge Leicester Leicester Wigston Wigston Peterborough Walsall Walsall March March Oxford's FM107.9 Bridgnorth Bridgnorth Dudley Dudley Nuneaton Hinckley Hinckley Bedworth Bedworth Corby Halesowen Halesowen Birmingham Birmingham Peak 107 FM Kidderminster Kidderminster Solihull Solihull Coventry Coventry Rugby Rugby Kettering Kettering Radio Mansfield 103.2 Bromsgrove Bromsgrove Wellingborough Wellingborough Bury St Edmun Bury St Edmun Rugby FM Worcester Worcester 7 Market Leaders Northampton Northampton Cambridge Cambridge Bedford Bedford Signal One Hereford Hereford Great Malvern Great Malvern Banbury Banbury Signal Two Letchworth Letchworth Hitchin Hitchin Touchradio Staffs Gloucester Gloucester Cheltenham Cheltenham Dunstable Dunstable Stevenage Stevenage Bishop's Stortford Bishop's Stortford Harpenden Harpenden (was Centre FM) Merthyr Tydfil Merthyr Tydfil Ebbw Vale Ebbw Vale Oxford Aylesbury Aylesbury Hemel Hempstead Hemel Hempstead Harlow Harlow Chelmsford Chelmsford Abertillery Abertillery Touch Radio Warwick Swansea Swansea Neath Neath Aberdare Aberdare Mountain Ash Mountain Ash Cwmbran Cwmbran High Wycombe High Wycombe Chesham Chesham Watford Bushey Watford Bushey Cheshunt Cheshunt Chigwell Brentwood Chigwell Brentwood Port Talbot Port Talbot Maesteg Maesteg Basildon Basildon Caerphilly Caerphilly Swindon Swindon Maidenhead Maidenhead Canvey Island Canvey Island Sim’d stations Grays Grays The Severn Reaching Telford FM 1,002,000, adults (22%) The Wyre 10.3 million Hours Sunshine Radio 44% local commercial mkt share Source Rajar/Ipsps MORI/RSMB PE June2010
- 14. First Radio Ulster Region Campbeltow n Campbeltow n Campbeltow n Campbeltow n Rajar’d Stations Portstew art Portstew art Portstewart art Ballycastle Ballycastle Ballycastle Coleraine Coleraine Coleraine Citybeat 96.7/102.5 FM Limav ady Limav ady Limav ady Ballymoney Ballymoney Ballymoney Five FM Donegal Donegal Donegal Londonderry Londonderry Q102.9FM/Q97.2FM/Q101.2 Seven FM Strabane Strabane Strabane Six FM (formerly Mid FM) Larne Larne Larne P U105 Magherafelt Magherafelt Magherafelt Antrim Antrim Antrim Carrickfergus Carrickfergus Carrickfergus Cookstow n Cookstow n Omagh Omagh Omagh Bangor Bangor Bangor BT New tow nards New tow nards Newtow nards tow nards Belleek Belleek Belleek Belfast Belfast Dungannon Dungannon Dungannon Dungannon Lisburn Lisburn Lisburn Lurgan Lurgan Craigav on Craigav on Craigav on Enniskillen Enniskillen Enniskillen Armagh Armagh Banbridge Banbridge Banbridge Reaching Dow npatrick Dow npatrick Dow npatrick Sligo 377,000 adults, (28%) Sligo Sligo Sligo Leitrim Leitrim Leitrim Monaghan Monaghan Monaghan Newcastle New castle New castle castle Newry New ry New ry ry 3.5m Hours Cav an Cav an Cav an an 37% local commercial mkt Roscommon Roscommon Roscommon share Louth Louth Louth Longf ord Longf ord Longf ord ord Source Rajar/Ipsps MORI/RSMB PE June2010
- 15. First Radio Meridian Region Rajar’d Stations Wessex The Breeze East Kestrel Sim’d Stations Reading 107 FM Bright 107.5 Sovereign Kestrel FM Juice 107.2 107.8 Arrow FM South(Delta) Splash FM 96.4 Eagle Reaching 768,000 adults, (18%) KM Group The Breeze North County Sound Letchworth Letchworth 6.4 million Hours Felixstowe Felixstowe IOW Radio The Breeze South Hitchin Hitchin Fire 107.6 Stevenage Stevenage 25% local commercial Colchester mkt share Spire Cheltenham Cheltenham Dunstable Dunstable Bishop's Stortford Bishop's Stortford The Coast Gloucester Gloucester Spirit Aylesbury Aylesbury Harpenden Harpenden Harlow Harlow Clacton-on-Sea Clacton-on-Sea Oxford Oxford Hemel Hempstead Hemel Hempstead Chelmsford Chelmsford Pontypool Pontypool Chesham Cheshunt Cheshunt Cwmbran Cwmbran Watford Bushey Watford Bushey High Wycombe High Wycombe Chigwell Brentwood Chigwell Brentwood Newport Newport Basildon Basildon Swindon Swindon Maidenhead Maidenhead Canvey Island Canvey Island Grays Grays Mangotsfield Kingswood Mangotsfield Windsor Windsor ReadingEgham Staines ReadingEgham Staines London London Dartford Margate Margate Bristol Bristol Gillingham Chatham Gillingham Chatham Herne Bay Broadstairs Herne Bay Broadstairs Newbury Newbury Chertsey Ewell Chertsey Ewell Bath Bath Ramsgate Ramsgate Weston-super-Mare Weston-super-Mare Camberley Epsom Camberley Sittingbourne Sittingbourne Banstead Banstead Canterbury Canterbury Fleet Fleet Maidstone Maidstone Basingstoke Aldershot Basingstoke Deal Deal Dorking Dorking Andover Andover Farnham Farnham Tonbridge Ashford Ashford Dover Royal Tunbridge Wells Royal Tunbridge Wells Bridgwater Bridgwater Crawley Crawley Folkestone Folkestone Salisbury Salisbury Winchester Winchester Horsham Horsham Eastleigh Eastleigh Yeovil Yeovil Southampton Southampton Fareham Fareham Bexhill Bexhill Chichester Chichester Hove Hove Brighton Gosport Gosport Bognor Regis Bognor Regis Eastbourne Eastbourne Christchurch Cowes Cowes Poole Bournemouth Newport Newport Weymouth Weymouth 6 Market Leaders Source Rajar/Ipsps MORI/RSMB PE June2010