Social Media and Social Marketing

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This presentation was originally developed for a Social Marketing class at Tufts University and delivered on March 29, 2011

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  • Tell the Tufts story on the Web - audiences internal and external Manage the university homepage as well as Tufts' mobile and social media and online news presences  Explore emerging technologies to facilitate online communication  Act as stewards of Web branding at Tufts 
  • Social Media and Social Marketing

    1. 1. Social Media and Social Marketing Georgiana Cohen Manager, Web Content and Strategy Tufts University EXP-0058-CS Social Marketing March 29, 2011
    2. 2. Who Am I? <ul><li>Georgy Cohen </li></ul><ul><li>Manager, </li></ul><ul><li>Web Content </li></ul><ul><li>and Strategy </li></ul><ul><li>Office of Web </li></ul><ul><li>Communications </li></ul>
    3. 3. <ul><li>What is </li></ul><ul><li>social media? </li></ul>
    4. 4. What is Social Media? <ul><li>Using the web to have conversations with people </li></ul>
    5. 5. <ul><li>What is </li></ul><ul><li>Social Media? </li></ul>http://www.flickr.com/photos/cybershotking/329184504/
    6. 6. <ul><li>Listen </li></ul><ul><li>and </li></ul><ul><li>share </li></ul>What is Social Media? http://www.flickr.com/photos/cybershotking/329184504/
    7. 7. Listen and Share http://www.flickr.com/photos/cybershotking/329184504/
    8. 8. <ul><li>Spread </li></ul><ul><li>your </li></ul><ul><li>message </li></ul>What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
    9. 9. Spread Your Message http://www.flickr.com/photos/myklroventine/3545127104/
    10. 10. <ul><li>Show your personality </li></ul>What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
    11. 11. Personality http://www.flickr.com/photos/myklroventine/3545127104/
    12. 12. What is Social Media?
    13. 13. <ul><li>Why social media? </li></ul>
    14. 14. Why Social Media? <ul><li>Raise awareness </li></ul><ul><li>Build your community </li></ul><ul><li>Reach out to your community </li></ul><ul><li>Fundraising </li></ul>Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734
    15. 15. <ul><li>Community </li></ul>
    16. 16. Community <ul><li>Find people passionate about your cause </li></ul><ul><li>Build relationships </li></ul><ul><li>Connect directly </li></ul>http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
    17. 17. Community http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/ “ Make a short video that shows us what Jewish Boston means to you or advertises JewishBoston.com and you could win a iPad, an iPod touch or Nano!”
    18. 18. <ul><li>Awareness </li></ul>
    19. 19. Awareness # <ul><li>Highly shareable </li></ul><ul><li>Hashtags </li></ul><ul><li>Retweets and Likes </li></ul><ul><li>“ People spread awesome.” </li></ul><ul><li>– Scott Stratten, author, UnMarketing </li></ul>
    20. 20. Awareness #japan #haiti #WorldAidsDay #CharityTuesday
    21. 21. <ul><li>How do you use </li></ul><ul><li>social media? </li></ul>
    22. 22. Using Social Media <ul><li>Mission </li></ul><ul><li>↓ </li></ul><ul><li>Message </li></ul><ul><li>↓ ↓ ↓ </li></ul><ul><li>Channels </li></ul>
    23. 23. Using Social Media <ul><li>Have </li></ul><ul><li>a plan </li></ul>http://www.flickr.com/photos/wscullin/3770015991/
    24. 24. Using Social Media <ul><li>Listen and think before you speak </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/rvoegtli/4927466850/
    25. 25. Using Social Media <ul><li>Be human </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
    26. 26. Using Social Media <ul><li>Act in the </li></ul><ul><li>moment </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
    27. 27. Using Social Media <ul><li>Publish </li></ul><ul><li>great </li></ul><ul><li>content </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/
    28. 28. Using Social Media <ul><li>Let go </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/
    29. 29. Using Social Media <ul><li>Measure </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
    30. 30. Using Social Media <ul><li>Always be a student </li></ul>http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
    31. 31. Resources <ul><li>bethkanter.org </li></ul><ul><li>facebook.com/nonprofits </li></ul><ul><li>frogloop.com </li></ul><ul><li>fundraisingcoach.com </li></ul><ul><li>geofflivingston.com </li></ul><ul><li>googlefornonprofits.blogspot.com </li></ul><ul><li>impact.webershandwick.com </li></ul><ul><li>nten.org/blog </li></ul><ul><li>socialbrite.org </li></ul>
    32. 32. <ul><li>Thank you! </li></ul><ul><li>georgycohen.com </li></ul><ul><li>@radiofreegeorgy </li></ul>

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