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Social Media and Social Marketing

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This presentation was originally developed for a Social Marketing class at Tufts University and delivered on March 29, 2011

This presentation was originally developed for a Social Marketing class at Tufts University and delivered on March 29, 2011

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  • Tell the Tufts story on the Web - audiences internal and external Manage the university homepage as well as Tufts' mobile and social media and online news presences  Explore emerging technologies to facilitate online communication  Act as stewards of Web branding at Tufts 

Transcript

  • 1. Social Media and Social Marketing Georgiana Cohen Manager, Web Content and Strategy Tufts University EXP-0058-CS Social Marketing March 29, 2011
  • 2. Who Am I?
    • Georgy Cohen
    • Manager,
    • Web Content
    • and Strategy
    • Office of Web
    • Communications
  • 3.
    • What is
    • social media?
  • 4. What is Social Media?
    • Using the web to have conversations with people
  • 5.
    • What is
    • Social Media?
    http://www.flickr.com/photos/cybershotking/329184504/
  • 6.
    • Listen
    • and
    • share
    What is Social Media? http://www.flickr.com/photos/cybershotking/329184504/
  • 7. Listen and Share http://www.flickr.com/photos/cybershotking/329184504/
  • 8.
    • Spread
    • your
    • message
    What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
  • 9. Spread Your Message http://www.flickr.com/photos/myklroventine/3545127104/
  • 10.
    • Show your personality
    What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
  • 11. Personality http://www.flickr.com/photos/myklroventine/3545127104/
  • 12. What is Social Media?
  • 13.
    • Why social media?
  • 14. Why Social Media?
    • Raise awareness
    • Build your community
    • Reach out to your community
    • Fundraising
    Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734
  • 15.
    • Community
  • 16. Community
    • Find people passionate about your cause
    • Build relationships
    • Connect directly
    http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
  • 17. Community http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/ “ Make a short video that shows us what Jewish Boston means to you or advertises JewishBoston.com and you could win a iPad, an iPod touch or Nano!”
  • 18.
    • Awareness
  • 19. Awareness #
    • Highly shareable
    • Hashtags
    • Retweets and Likes
    • “ People spread awesome.”
    • – Scott Stratten, author, UnMarketing
  • 20. Awareness #japan #haiti #WorldAidsDay #CharityTuesday
  • 21.
    • How do you use
    • social media?
  • 22. Using Social Media
    • Mission
    • Message
    • ↓ ↓ ↓
    • Channels
  • 23. Using Social Media
    • Have
    • a plan
    http://www.flickr.com/photos/wscullin/3770015991/
  • 24. Using Social Media
    • Listen and think before you speak
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/rvoegtli/4927466850/
  • 25. Using Social Media
    • Be human
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
  • 26. Using Social Media
    • Act in the
    • moment
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
  • 27. Using Social Media
    • Publish
    • great
    • content
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/
  • 28. Using Social Media
    • Let go
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/
  • 29. Using Social Media
    • Measure
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
  • 30. Using Social Media
    • Always be a student
    http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
  • 31. Resources
    • bethkanter.org
    • facebook.com/nonprofits
    • frogloop.com
    • fundraisingcoach.com
    • geofflivingston.com
    • googlefornonprofits.blogspot.com
    • impact.webershandwick.com
    • nten.org/blog
    • socialbrite.org
  • 32.
    • Thank you!
    • georgycohen.com
    • @radiofreegeorgy