Tweet What? Face Who? What Social Media is All About,  and What it Means For You Georgiana Cohen Web Communications
Who Am I? <ul><li>Manager,  </li></ul><ul><li>Web Content </li></ul><ul><li>and Strategy </li></ul>
Who is Web Communications? What is Web Communications?
<ul><li>What is Social Media All About? </li></ul>
What is Social Media All About? <ul><li>“ Social media uses web-based technologies to turn communication into interactive ...
What is Social Media All About?
What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools! </li></ul>
What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>megaphone! </li></ul>
What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>popularity </li></ul><ul><li>contest! </li></ul>
What is Social Media All About? <ul><li>Listening </li></ul>
What is Social Media All About? What is Social Media All About? | Listening
<ul><li>Social Media Monitoring </li></ul><ul><ul><li>Google Reader/Alerts </li></ul></ul><ul><ul><li>Social Mention/HootS...
What is Social Media All About? <ul><li>Conversation </li></ul>
What is Social Media All About? What is Social Media All About? | Conversation
What is Social Media All About? <ul><li>Community </li></ul>
What is Social Media All About? | Community
What is Social Media All About? <ul><li>Being Present </li></ul><ul><li>& Responsive </li></ul>
What is Social Media All About? | Presence
What is Social Media All About? <ul><li>Authenticity </li></ul>
What is Social Media All About? | Authenticity
What is Social Media All About? <ul><li>Sharing </li></ul>
What is Social Media All About? | Sharing
What is Social Media All About? <ul><li>Ceding </li></ul><ul><li>Control </li></ul>
What is Social Media All About? | Ceding Control
<ul><li>What Social Media Is NOT About </li></ul>
What Social Media is NOT About <ul><li>Personal opinion, biases and info </li></ul><ul><li>Censorship </li></ul><ul><li>Mi...
<ul><li>Planning for </li></ul><ul><li>Social Media </li></ul>
Planning for Social Media
Planning for Social Media <ul><li>What are my communications goals? </li></ul><ul><li>Who is my audience? </li></ul><ul><l...
Planning for Social Media <ul><li>Do I have time to manage a social media channel? </li></ul><ul><li>What type(s) of conte...
<ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>The Biggies </li></ul>
Social Media Channels | Twitter
<ul><li>What is Twitter? </li></ul>Social Media Channels | Twitter “… a social networking and  microblogging service, enab...
<ul><li>Who’s Tweeting? </li></ul><ul><li>@TuftsDining @TuftsAlumni </li></ul><ul><li>@TuftsAdmissions @TuftsPR </li></ul>...
Social Media Channels | Twitter
<ul><li>Pro Tips </li></ul><ul><li>Avatar, bio, username </li></ul><ul><li>140 characters </li></ul><ul><li>Frequency </li...
Social Media Channels | Facebook
<ul><li>What is Facebook? </li></ul>Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up...
<ul><li>Who’s on Facebook? </li></ul><ul><li>The Fletcher School Tufts Dining </li></ul><ul><li>Tufts Admissions LGBT Cent...
Social Media Channels | Facebook
<ul><li>Pro Tips </li></ul><ul><li>Image, info, box, username </li></ul><ul><li>Post, share, engage </li></ul><ul><li>Freq...
<ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>But Wait,  </li></ul><ul><li>There’s More! </li></ul>
<ul><li>UIT/Academic Technology    Wordpress </li></ul><ul><li>RSS </li></ul><ul><li>What to publish? </li></ul><ul><li>V...
<ul><li>Videos </li></ul><ul><li>15 minutes of fame </li></ul><ul><li>Search </li></ul><ul><li>Title & descriptions </li><...
<ul><li>Photos </li></ul><ul><li>Favorites </li></ul><ul><li>Rights </li></ul>Social Media Channels | Flickr
<ul><li>Geolocation </li></ul><ul><li>Venue check-ins, badges, mayorships  </li></ul><ul><li>Tips and to-dos </li></ul><ul...
<ul><li>What’s next?  </li></ul><ul><li>Who knows? </li></ul>Social Media Channels | ???
What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools… </li></ul>
What is Social Media All About? <ul><li>… it’s how  </li></ul><ul><li>you use them. </li></ul>
Thank You! <ul><li>Questions? </li></ul>Social Media Guidelines: http://ur.tufts.edu/socialmedia
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Social Media 101 demo

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  • Give more than you get, don’t always be asking for something
  • Social Media 101 demo

    1. 1. Tweet What? Face Who? What Social Media is All About, and What it Means For You Georgiana Cohen Web Communications
    2. 2. Who Am I? <ul><li>Manager, </li></ul><ul><li>Web Content </li></ul><ul><li>and Strategy </li></ul>
    3. 3. Who is Web Communications? What is Web Communications?
    4. 4. <ul><li>What is Social Media All About? </li></ul>
    5. 5. What is Social Media All About? <ul><li>“ Social media uses web-based technologies to turn communication into interactive dialogues.” </li></ul>
    6. 6. What is Social Media All About?
    7. 7. What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools! </li></ul>
    8. 8. What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>megaphone! </li></ul>
    9. 9. What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>popularity </li></ul><ul><li>contest! </li></ul>
    10. 10. What is Social Media All About? <ul><li>Listening </li></ul>
    11. 11. What is Social Media All About? What is Social Media All About? | Listening
    12. 12. <ul><li>Social Media Monitoring </li></ul><ul><ul><li>Google Reader/Alerts </li></ul></ul><ul><ul><li>Social Mention/HootSuite/NetVibes </li></ul></ul><ul><ul><li>search.twitter.com </li></ul></ul><ul><li>Tracking </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Facebook Insights/YouTube Insight </li></ul></ul>What is Social Media All About? | Listening
    13. 13. What is Social Media All About? <ul><li>Conversation </li></ul>
    14. 14. What is Social Media All About? What is Social Media All About? | Conversation
    15. 15. What is Social Media All About? <ul><li>Community </li></ul>
    16. 16. What is Social Media All About? | Community
    17. 17. What is Social Media All About? <ul><li>Being Present </li></ul><ul><li>& Responsive </li></ul>
    18. 18. What is Social Media All About? | Presence
    19. 19. What is Social Media All About? <ul><li>Authenticity </li></ul>
    20. 20. What is Social Media All About? | Authenticity
    21. 21. What is Social Media All About? <ul><li>Sharing </li></ul>
    22. 22. What is Social Media All About? | Sharing
    23. 23. What is Social Media All About? <ul><li>Ceding </li></ul><ul><li>Control </li></ul>
    24. 24. What is Social Media All About? | Ceding Control
    25. 25. <ul><li>What Social Media Is NOT About </li></ul>
    26. 26. What Social Media is NOT About <ul><li>Personal opinion, biases and info </li></ul><ul><li>Censorship </li></ul><ul><li>Misinformation </li></ul><ul><li>Misrepresentation </li></ul><ul><li>Robots (cross-posting, feeds, etc.) </li></ul><ul><li>Isolated efforts </li></ul><ul><li>Fun and games </li></ul>
    27. 27. <ul><li>Planning for </li></ul><ul><li>Social Media </li></ul>
    28. 28. Planning for Social Media
    29. 29. Planning for Social Media <ul><li>What are my communications goals? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What is the best way to reach this audience? </li></ul><ul><li>What am I trying to tell my audience? What am I trying to get them to do? </li></ul>
    30. 30. Planning for Social Media <ul><li>Do I have time to manage a social media channel? </li></ul><ul><li>What type(s) of content will I post? </li></ul><ul><li>How often will I update the channel? </li></ul><ul><li>How will I promote this channel? </li></ul><ul><li>What is the voice of this channel? </li></ul><ul><li>How will I assure consistency? </li></ul>
    31. 31. <ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>The Biggies </li></ul>
    32. 32. Social Media Channels | Twitter
    33. 33. <ul><li>What is Twitter? </li></ul>Social Media Channels | Twitter “… a social networking and  microblogging service, enabling its users to send and read … [tweets] of up to 140 characters.”
    34. 34. <ul><li>Who’s Tweeting? </li></ul><ul><li>@TuftsDining @TuftsAlumni </li></ul><ul><li>@TuftsAdmissions @TuftsPR </li></ul><ul><li>@TischLibrary @TuftsAthletics </li></ul><ul><li>@FletcherSchool @TuftsOOS </li></ul><ul><li>@TuftsSummer @tuftsvet </li></ul>Social Media Channels | Twitter
    35. 35. Social Media Channels | Twitter
    36. 36. <ul><li>Pro Tips </li></ul><ul><li>Avatar, bio, username </li></ul><ul><li>140 characters </li></ul><ul><li>Frequency </li></ul><ul><li>Retweeting </li></ul><ul><li>search.twitter.com </li></ul><ul><li>Think before you tweet </li></ul>Social Media Channels | Twitter
    37. 37. Social Media Channels | Facebook
    38. 38. <ul><li>What is Facebook? </li></ul>Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”
    39. 39. <ul><li>Who’s on Facebook? </li></ul><ul><li>The Fletcher School Tufts Dining </li></ul><ul><li>Tufts Admissions LGBT Center </li></ul><ul><li>Friedman School Hirsh HSL </li></ul><ul><li>Tufts Athletics CEEO </li></ul><ul><li>Cummings School School of Dental Medicine </li></ul>Social Media Channels | Facebook
    40. 40. Social Media Channels | Facebook
    41. 41. <ul><li>Pro Tips </li></ul><ul><li>Image, info, box, username </li></ul><ul><li>Post, share, engage </li></ul><ul><li>Frequency </li></ul><ul><li>Prolfile v. page v. group </li></ul><ul><li>Favorite Pages </li></ul><ul><li>Think before you post </li></ul>Social Media Channels | Facebook
    42. 42. <ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>But Wait, </li></ul><ul><li>There’s More! </li></ul>
    43. 43. <ul><li>UIT/Academic Technology  Wordpress </li></ul><ul><li>RSS </li></ul><ul><li>What to publish? </li></ul><ul><li>Variety of content types </li></ul><ul><li>Frequency? </li></ul><ul><li>Comments? </li></ul><ul><li>Think before you post </li></ul>Social Media Channels | Blogs
    44. 44. <ul><li>Videos </li></ul><ul><li>15 minutes of fame </li></ul><ul><li>Search </li></ul><ul><li>Title & descriptions </li></ul><ul><li>Comments </li></ul><ul><li>Favorites, Playlists </li></ul><ul><li>“ Going Viral” </li></ul>Social Media Channels | YouTube
    45. 45. <ul><li>Photos </li></ul><ul><li>Favorites </li></ul><ul><li>Rights </li></ul>Social Media Channels | Flickr
    46. 46. <ul><li>Geolocation </li></ul><ul><li>Venue check-ins, badges, mayorships </li></ul><ul><li>Tips and to-dos </li></ul><ul><li>Tufts and Foursquare </li></ul>Social Media Channels | Foursquare
    47. 47. <ul><li>What’s next? </li></ul><ul><li>Who knows? </li></ul>Social Media Channels | ???
    48. 48. What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools… </li></ul>
    49. 49. What is Social Media All About? <ul><li>… it’s how </li></ul><ul><li>you use them. </li></ul>
    50. 50. Thank You! <ul><li>Questions? </li></ul>Social Media Guidelines: http://ur.tufts.edu/socialmedia

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