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Social Media 101 demo

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  • Give more than you get, don’t always be asking for something

Transcript

  • 1. Tweet What? Face Who? What Social Media is All About, and What it Means For You Georgiana Cohen Web Communications
  • 2. Who Am I?
    • Manager,
    • Web Content
    • and Strategy
  • 3. Who is Web Communications? What is Web Communications?
  • 4.
    • What is Social Media All About?
  • 5. What is Social Media All About?
    • “ Social media uses web-based technologies to turn communication into interactive dialogues.”
  • 6. What is Social Media All About?
  • 7. What is Social Media All About?
    • It’s not about
    • the tools!
  • 8. What is Social Media All About?
    • It’s not a
    • megaphone!
  • 9. What is Social Media All About?
    • It’s not a
    • popularity
    • contest!
  • 10. What is Social Media All About?
    • Listening
  • 11. What is Social Media All About? What is Social Media All About? | Listening
  • 12.
    • Social Media Monitoring
      • Google Reader/Alerts
      • Social Mention/HootSuite/NetVibes
      • search.twitter.com
    • Tracking
      • Bit.ly
      • Google Analytics
      • Facebook Insights/YouTube Insight
    What is Social Media All About? | Listening
  • 13. What is Social Media All About?
    • Conversation
  • 14. What is Social Media All About? What is Social Media All About? | Conversation
  • 15. What is Social Media All About?
    • Community
  • 16. What is Social Media All About? | Community
  • 17. What is Social Media All About?
    • Being Present
    • & Responsive
  • 18. What is Social Media All About? | Presence
  • 19. What is Social Media All About?
    • Authenticity
  • 20. What is Social Media All About? | Authenticity
  • 21. What is Social Media All About?
    • Sharing
  • 22. What is Social Media All About? | Sharing
  • 23. What is Social Media All About?
    • Ceding
    • Control
  • 24. What is Social Media All About? | Ceding Control
  • 25.
    • What Social Media Is NOT About
  • 26. What Social Media is NOT About
    • Personal opinion, biases and info
    • Censorship
    • Misinformation
    • Misrepresentation
    • Robots (cross-posting, feeds, etc.)
    • Isolated efforts
    • Fun and games
  • 27.
    • Planning for
    • Social Media
  • 28. Planning for Social Media
  • 29. Planning for Social Media
    • What are my communications goals?
    • Who is my audience?
    • What is the best way to reach this audience?
    • What am I trying to tell my audience? What am I trying to get them to do?
  • 30. Planning for Social Media
    • Do I have time to manage a social media channel?
    • What type(s) of content will I post?
    • How often will I update the channel?
    • How will I promote this channel?
    • What is the voice of this channel?
    • How will I assure consistency?
  • 31.
    • Social Media
    • Channels:
    • The Biggies
  • 32. Social Media Channels | Twitter
  • 33.
    • What is Twitter?
    Social Media Channels | Twitter “… a social networking and  microblogging service, enabling its users to send and read … [tweets] of up to 140 characters.”
  • 34.
    • Who’s Tweeting?
    • @TuftsDining @TuftsAlumni
    • @TuftsAdmissions @TuftsPR
    • @TischLibrary @TuftsAthletics
    • @FletcherSchool @TuftsOOS
    • @TuftsSummer @tuftsvet
    Social Media Channels | Twitter
  • 35. Social Media Channels | Twitter
  • 36.
    • Pro Tips
    • Avatar, bio, username
    • 140 characters
    • Frequency
    • Retweeting
    • search.twitter.com
    • Think before you tweet
    Social Media Channels | Twitter
  • 37. Social Media Channels | Facebook
  • 38.
    • What is Facebook?
    Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”
  • 39.
    • Who’s on Facebook?
    • The Fletcher School Tufts Dining
    • Tufts Admissions LGBT Center
    • Friedman School Hirsh HSL
    • Tufts Athletics CEEO
    • Cummings School School of Dental Medicine
    Social Media Channels | Facebook
  • 40. Social Media Channels | Facebook
  • 41.
    • Pro Tips
    • Image, info, box, username
    • Post, share, engage
    • Frequency
    • Prolfile v. page v. group
    • Favorite Pages
    • Think before you post
    Social Media Channels | Facebook
  • 42.
    • Social Media
    • Channels:
    • But Wait,
    • There’s More!
  • 43.
    • UIT/Academic Technology  Wordpress
    • RSS
    • What to publish?
    • Variety of content types
    • Frequency?
    • Comments?
    • Think before you post
    Social Media Channels | Blogs
  • 44.
    • Videos
    • 15 minutes of fame
    • Search
    • Title & descriptions
    • Comments
    • Favorites, Playlists
    • “ Going Viral”
    Social Media Channels | YouTube
  • 45.
    • Photos
    • Favorites
    • Rights
    Social Media Channels | Flickr
  • 46.
    • Geolocation
    • Venue check-ins, badges, mayorships
    • Tips and to-dos
    • Tufts and Foursquare
    Social Media Channels | Foursquare
  • 47.
    • What’s next?
    • Who knows?
    Social Media Channels | ???
  • 48. What is Social Media All About?
    • It’s not about
    • the tools…
  • 49. What is Social Media All About?
    • … it’s how
    • you use them.
  • 50. Thank You!
    • Questions?
    Social Media Guidelines: http://ur.tufts.edu/socialmedia