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Social Media 101 demo

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  • Give more than you get, don’t always be asking for something
  • Transcript

    • 1. Tweet What? Face Who? What Social Media is All About, and What it Means For You Georgiana Cohen Web Communications
    • 2. Who Am I?
      • Manager,
      • Web Content
      • and Strategy
    • 3. Who is Web Communications? What is Web Communications?
    • 4.
      • What is Social Media All About?
    • 5. What is Social Media All About?
      • “ Social media uses web-based technologies to turn communication into interactive dialogues.”
    • 6. What is Social Media All About?
    • 7. What is Social Media All About?
      • It’s not about
      • the tools!
    • 8. What is Social Media All About?
      • It’s not a
      • megaphone!
    • 9. What is Social Media All About?
      • It’s not a
      • popularity
      • contest!
    • 10. What is Social Media All About?
      • Listening
    • 11. What is Social Media All About? What is Social Media All About? | Listening
    • 12.
      • Social Media Monitoring
        • Google Reader/Alerts
        • Social Mention/HootSuite/NetVibes
        • search.twitter.com
      • Tracking
        • Bit.ly
        • Google Analytics
        • Facebook Insights/YouTube Insight
      What is Social Media All About? | Listening
    • 13. What is Social Media All About?
      • Conversation
    • 14. What is Social Media All About? What is Social Media All About? | Conversation
    • 15. What is Social Media All About?
      • Community
    • 16. What is Social Media All About? | Community
    • 17. What is Social Media All About?
      • Being Present
      • & Responsive
    • 18. What is Social Media All About? | Presence
    • 19. What is Social Media All About?
      • Authenticity
    • 20. What is Social Media All About? | Authenticity
    • 21. What is Social Media All About?
      • Sharing
    • 22. What is Social Media All About? | Sharing
    • 23. What is Social Media All About?
      • Ceding
      • Control
    • 24. What is Social Media All About? | Ceding Control
    • 25.
      • What Social Media Is NOT About
    • 26. What Social Media is NOT About
      • Personal opinion, biases and info
      • Censorship
      • Misinformation
      • Misrepresentation
      • Robots (cross-posting, feeds, etc.)
      • Isolated efforts
      • Fun and games
    • 27.
      • Planning for
      • Social Media
    • 28. Planning for Social Media
    • 29. Planning for Social Media
      • What are my communications goals?
      • Who is my audience?
      • What is the best way to reach this audience?
      • What am I trying to tell my audience? What am I trying to get them to do?
    • 30. Planning for Social Media
      • Do I have time to manage a social media channel?
      • What type(s) of content will I post?
      • How often will I update the channel?
      • How will I promote this channel?
      • What is the voice of this channel?
      • How will I assure consistency?
    • 31.
      • Social Media
      • Channels:
      • The Biggies
    • 32. Social Media Channels | Twitter
    • 33.
      • What is Twitter?
      Social Media Channels | Twitter “… a social networking and  microblogging service, enabling its users to send and read … [tweets] of up to 140 characters.”
    • 34.
      • Who’s Tweeting?
      • @TuftsDining @TuftsAlumni
      • @TuftsAdmissions @TuftsPR
      • @TischLibrary @TuftsAthletics
      • @FletcherSchool @TuftsOOS
      • @TuftsSummer @tuftsvet
      Social Media Channels | Twitter
    • 35. Social Media Channels | Twitter
    • 36.
      • Pro Tips
      • Avatar, bio, username
      • 140 characters
      • Frequency
      • Retweeting
      • search.twitter.com
      • Think before you tweet
      Social Media Channels | Twitter
    • 37. Social Media Channels | Facebook
    • 38.
      • What is Facebook?
      Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”
    • 39.
      • Who’s on Facebook?
      • The Fletcher School Tufts Dining
      • Tufts Admissions LGBT Center
      • Friedman School Hirsh HSL
      • Tufts Athletics CEEO
      • Cummings School School of Dental Medicine
      Social Media Channels | Facebook
    • 40. Social Media Channels | Facebook
    • 41.
      • Pro Tips
      • Image, info, box, username
      • Post, share, engage
      • Frequency
      • Prolfile v. page v. group
      • Favorite Pages
      • Think before you post
      Social Media Channels | Facebook
    • 42.
      • Social Media
      • Channels:
      • But Wait,
      • There’s More!
    • 43.
      • UIT/Academic Technology  Wordpress
      • RSS
      • What to publish?
      • Variety of content types
      • Frequency?
      • Comments?
      • Think before you post
      Social Media Channels | Blogs
    • 44.
      • Videos
      • 15 minutes of fame
      • Search
      • Title & descriptions
      • Comments
      • Favorites, Playlists
      • “ Going Viral”
      Social Media Channels | YouTube
    • 45.
      • Photos
      • Favorites
      • Rights
      Social Media Channels | Flickr
    • 46.
      • Geolocation
      • Venue check-ins, badges, mayorships
      • Tips and to-dos
      • Tufts and Foursquare
      Social Media Channels | Foursquare
    • 47.
      • What’s next?
      • Who knows?
      Social Media Channels | ???
    • 48. What is Social Media All About?
      • It’s not about
      • the tools…
    • 49. What is Social Media All About?
      • … it’s how
      • you use them.
    • 50. Thank You!
      • Questions?
      Social Media Guidelines: http://ur.tufts.edu/socialmedia