Your SlideShare is downloading. ×
0
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Social Media 101 demo
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media 101 demo

1,186

Published on

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,186
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Give more than you get, don’t always be asking for something
  • Transcript

    • 1. Tweet What? Face Who? What Social Media is All About, and What it Means For You Georgiana Cohen Web Communications
    • 2. Who Am I? <ul><li>Manager, </li></ul><ul><li>Web Content </li></ul><ul><li>and Strategy </li></ul>
    • 3. Who is Web Communications? What is Web Communications?
    • 4. <ul><li>What is Social Media All About? </li></ul>
    • 5. What is Social Media All About? <ul><li>“ Social media uses web-based technologies to turn communication into interactive dialogues.” </li></ul>
    • 6. What is Social Media All About?
    • 7. What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools! </li></ul>
    • 8. What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>megaphone! </li></ul>
    • 9. What is Social Media All About? <ul><li>It’s not a </li></ul><ul><li>popularity </li></ul><ul><li>contest! </li></ul>
    • 10. What is Social Media All About? <ul><li>Listening </li></ul>
    • 11. What is Social Media All About? What is Social Media All About? | Listening
    • 12. <ul><li>Social Media Monitoring </li></ul><ul><ul><li>Google Reader/Alerts </li></ul></ul><ul><ul><li>Social Mention/HootSuite/NetVibes </li></ul></ul><ul><ul><li>search.twitter.com </li></ul></ul><ul><li>Tracking </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Facebook Insights/YouTube Insight </li></ul></ul>What is Social Media All About? | Listening
    • 13. What is Social Media All About? <ul><li>Conversation </li></ul>
    • 14. What is Social Media All About? What is Social Media All About? | Conversation
    • 15. What is Social Media All About? <ul><li>Community </li></ul>
    • 16. What is Social Media All About? | Community
    • 17. What is Social Media All About? <ul><li>Being Present </li></ul><ul><li>& Responsive </li></ul>
    • 18. What is Social Media All About? | Presence
    • 19. What is Social Media All About? <ul><li>Authenticity </li></ul>
    • 20. What is Social Media All About? | Authenticity
    • 21. What is Social Media All About? <ul><li>Sharing </li></ul>
    • 22. What is Social Media All About? | Sharing
    • 23. What is Social Media All About? <ul><li>Ceding </li></ul><ul><li>Control </li></ul>
    • 24. What is Social Media All About? | Ceding Control
    • 25. <ul><li>What Social Media Is NOT About </li></ul>
    • 26. What Social Media is NOT About <ul><li>Personal opinion, biases and info </li></ul><ul><li>Censorship </li></ul><ul><li>Misinformation </li></ul><ul><li>Misrepresentation </li></ul><ul><li>Robots (cross-posting, feeds, etc.) </li></ul><ul><li>Isolated efforts </li></ul><ul><li>Fun and games </li></ul>
    • 27. <ul><li>Planning for </li></ul><ul><li>Social Media </li></ul>
    • 28. Planning for Social Media
    • 29. Planning for Social Media <ul><li>What are my communications goals? </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What is the best way to reach this audience? </li></ul><ul><li>What am I trying to tell my audience? What am I trying to get them to do? </li></ul>
    • 30. Planning for Social Media <ul><li>Do I have time to manage a social media channel? </li></ul><ul><li>What type(s) of content will I post? </li></ul><ul><li>How often will I update the channel? </li></ul><ul><li>How will I promote this channel? </li></ul><ul><li>What is the voice of this channel? </li></ul><ul><li>How will I assure consistency? </li></ul>
    • 31. <ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>The Biggies </li></ul>
    • 32. Social Media Channels | Twitter
    • 33. <ul><li>What is Twitter? </li></ul>Social Media Channels | Twitter “… a social networking and  microblogging service, enabling its users to send and read … [tweets] of up to 140 characters.”
    • 34. <ul><li>Who’s Tweeting? </li></ul><ul><li>@TuftsDining @TuftsAlumni </li></ul><ul><li>@TuftsAdmissions @TuftsPR </li></ul><ul><li>@TischLibrary @TuftsAthletics </li></ul><ul><li>@FletcherSchool @TuftsOOS </li></ul><ul><li>@TuftsSummer @tuftsvet </li></ul>Social Media Channels | Twitter
    • 35. Social Media Channels | Twitter
    • 36. <ul><li>Pro Tips </li></ul><ul><li>Avatar, bio, username </li></ul><ul><li>140 characters </li></ul><ul><li>Frequency </li></ul><ul><li>Retweeting </li></ul><ul><li>search.twitter.com </li></ul><ul><li>Think before you tweet </li></ul>Social Media Channels | Twitter
    • 37. Social Media Channels | Facebook
    • 38. <ul><li>What is Facebook? </li></ul>Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”
    • 39. <ul><li>Who’s on Facebook? </li></ul><ul><li>The Fletcher School Tufts Dining </li></ul><ul><li>Tufts Admissions LGBT Center </li></ul><ul><li>Friedman School Hirsh HSL </li></ul><ul><li>Tufts Athletics CEEO </li></ul><ul><li>Cummings School School of Dental Medicine </li></ul>Social Media Channels | Facebook
    • 40. Social Media Channels | Facebook
    • 41. <ul><li>Pro Tips </li></ul><ul><li>Image, info, box, username </li></ul><ul><li>Post, share, engage </li></ul><ul><li>Frequency </li></ul><ul><li>Prolfile v. page v. group </li></ul><ul><li>Favorite Pages </li></ul><ul><li>Think before you post </li></ul>Social Media Channels | Facebook
    • 42. <ul><li>Social Media </li></ul><ul><li>Channels: </li></ul><ul><li>But Wait, </li></ul><ul><li>There’s More! </li></ul>
    • 43. <ul><li>UIT/Academic Technology  Wordpress </li></ul><ul><li>RSS </li></ul><ul><li>What to publish? </li></ul><ul><li>Variety of content types </li></ul><ul><li>Frequency? </li></ul><ul><li>Comments? </li></ul><ul><li>Think before you post </li></ul>Social Media Channels | Blogs
    • 44. <ul><li>Videos </li></ul><ul><li>15 minutes of fame </li></ul><ul><li>Search </li></ul><ul><li>Title & descriptions </li></ul><ul><li>Comments </li></ul><ul><li>Favorites, Playlists </li></ul><ul><li>“ Going Viral” </li></ul>Social Media Channels | YouTube
    • 45. <ul><li>Photos </li></ul><ul><li>Favorites </li></ul><ul><li>Rights </li></ul>Social Media Channels | Flickr
    • 46. <ul><li>Geolocation </li></ul><ul><li>Venue check-ins, badges, mayorships </li></ul><ul><li>Tips and to-dos </li></ul><ul><li>Tufts and Foursquare </li></ul>Social Media Channels | Foursquare
    • 47. <ul><li>What’s next? </li></ul><ul><li>Who knows? </li></ul>Social Media Channels | ???
    • 48. What is Social Media All About? <ul><li>It’s not about </li></ul><ul><li>the tools… </li></ul>
    • 49. What is Social Media All About? <ul><li>… it’s how </li></ul><ul><li>you use them. </li></ul>
    • 50. Thank You! <ul><li>Questions? </li></ul>Social Media Guidelines: http://ur.tufts.edu/socialmedia

    ×