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Social Media 101 demo Social Media 101 demo Presentation Transcript

  • Tweet What? Face Who? What Social Media is All About, and What it Means For You Georgiana Cohen Web Communications
  • Who Am I?
    • Manager,
    • Web Content
    • and Strategy
  • Who is Web Communications? What is Web Communications?
    • What is Social Media All About?
  • What is Social Media All About?
    • “ Social media uses web-based technologies to turn communication into interactive dialogues.”
  • What is Social Media All About?
  • What is Social Media All About?
    • It’s not about
    • the tools!
  • What is Social Media All About?
    • It’s not a
    • megaphone!
  • What is Social Media All About?
    • It’s not a
    • popularity
    • contest!
  • What is Social Media All About?
    • Listening
  • What is Social Media All About? What is Social Media All About? | Listening
    • Social Media Monitoring
      • Google Reader/Alerts
      • Social Mention/HootSuite/NetVibes
      • search.twitter.com
    • Tracking
      • Bit.ly
      • Google Analytics
      • Facebook Insights/YouTube Insight
    What is Social Media All About? | Listening
  • What is Social Media All About?
    • Conversation
  • What is Social Media All About? What is Social Media All About? | Conversation
  • What is Social Media All About?
    • Community
  • What is Social Media All About? | Community
  • What is Social Media All About?
    • Being Present
    • & Responsive
  • What is Social Media All About? | Presence
  • What is Social Media All About?
    • Authenticity
  • What is Social Media All About? | Authenticity
  • What is Social Media All About?
    • Sharing
  • What is Social Media All About? | Sharing
  • What is Social Media All About?
    • Ceding
    • Control
  • What is Social Media All About? | Ceding Control
    • What Social Media Is NOT About
  • What Social Media is NOT About
    • Personal opinion, biases and info
    • Censorship
    • Misinformation
    • Misrepresentation
    • Robots (cross-posting, feeds, etc.)
    • Isolated efforts
    • Fun and games
    • Planning for
    • Social Media
  • Planning for Social Media
  • Planning for Social Media
    • What are my communications goals?
    • Who is my audience?
    • What is the best way to reach this audience?
    • What am I trying to tell my audience? What am I trying to get them to do?
  • Planning for Social Media
    • Do I have time to manage a social media channel?
    • What type(s) of content will I post?
    • How often will I update the channel?
    • How will I promote this channel?
    • What is the voice of this channel?
    • How will I assure consistency?
    • Social Media
    • Channels:
    • The Biggies
  • Social Media Channels | Twitter
    • What is Twitter?
    Social Media Channels | Twitter “… a social networking and  microblogging service, enabling its users to send and read … [tweets] of up to 140 characters.”
    • Who’s Tweeting?
    • @TuftsDining @TuftsAlumni
    • @TuftsAdmissions @TuftsPR
    • @TischLibrary @TuftsAthletics
    • @FletcherSchool @TuftsOOS
    • @TuftsSummer @tuftsvet
    Social Media Channels | Twitter
  • Social Media Channels | Twitter
    • Pro Tips
    • Avatar, bio, username
    • 140 characters
    • Frequency
    • Retweeting
    • search.twitter.com
    • Think before you tweet
    Social Media Channels | Twitter
  • Social Media Channels | Facebook
    • What is Facebook?
    Social Media Channels | Facebook “ Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”
    • Who’s on Facebook?
    • The Fletcher School Tufts Dining
    • Tufts Admissions LGBT Center
    • Friedman School Hirsh HSL
    • Tufts Athletics CEEO
    • Cummings School School of Dental Medicine
    Social Media Channels | Facebook
  • Social Media Channels | Facebook
    • Pro Tips
    • Image, info, box, username
    • Post, share, engage
    • Frequency
    • Prolfile v. page v. group
    • Favorite Pages
    • Think before you post
    Social Media Channels | Facebook
    • Social Media
    • Channels:
    • But Wait,
    • There’s More!
    • UIT/Academic Technology  Wordpress
    • RSS
    • What to publish?
    • Variety of content types
    • Frequency?
    • Comments?
    • Think before you post
    Social Media Channels | Blogs
    • Videos
    • 15 minutes of fame
    • Search
    • Title & descriptions
    • Comments
    • Favorites, Playlists
    • “ Going Viral”
    Social Media Channels | YouTube
    • Photos
    • Favorites
    • Rights
    Social Media Channels | Flickr
    • Geolocation
    • Venue check-ins, badges, mayorships
    • Tips and to-dos
    • Tufts and Foursquare
    Social Media Channels | Foursquare
    • What’s next?
    • Who knows?
    Social Media Channels | ???
  • What is Social Media All About?
    • It’s not about
    • the tools…
  • What is Social Media All About?
    • … it’s how
    • you use them.
  • Thank You!
    • Questions?
    Social Media Guidelines: http://ur.tufts.edu/socialmedia