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Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University
http://www.flickr.com/photos/smcdevitt/3091208756
http://www.flickr.com/photos/soldiersmediacenter/4723608143
 
<ul><ul><li>Trust </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Context </li></ul></ul>
Events http://www.flickr.com/photos/joelanman/367425390
 
 
Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
 
 
 
Listening http://www.flickr.com/photos/mister-e/2247141772
Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775
 
Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/
http://www.flickr.com/photos/psd/9023574/
Thank you! @radiofreegeorgy georgycohen.com
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Higher Ed in the Now: Building Our Brands in Real-Time

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Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html

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Transcript of "Higher Ed in the Now: Building Our Brands in Real-Time"

  1. 1. Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University
  2. 2. http://www.flickr.com/photos/smcdevitt/3091208756
  3. 3. http://www.flickr.com/photos/soldiersmediacenter/4723608143
  4. 5. <ul><ul><li>Trust </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Context </li></ul></ul>
  5. 6. Events http://www.flickr.com/photos/joelanman/367425390
  6. 9. Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
  7. 13. Listening http://www.flickr.com/photos/mister-e/2247141772
  8. 14. Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775
  9. 16. Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/
  10. 17. http://www.flickr.com/photos/psd/9023574/
  11. 18. Thank you! @radiofreegeorgy georgycohen.com

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