Higher Ed in the Now: Building Our Brands in Real-Time

by Georgiana Cohen on Sep 14, 2010

419 views

Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

More…

Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html

Less

Statistics

Favorites: 0
Downloads: 0
Comments: 0
Embed Views: 0
Views on SlideShare: 419
Total Views: 419

Higher Ed in the Now: Building Our Brands in Real-Time — Presentation Transcript

Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University

http://www.flickr.com/photos/smcdevitt/3091208756

http://www.flickr.com/photos/soldiersmediacenter/4723608143

Trust

Relationships

Context

Events http://www.flickr.com/photos/joelanman/367425390

Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071

Listening http://www.flickr.com/photos/mister-e/2247141772

Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775

Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/

http://www.flickr.com/photos/psd/9023574/

Thank you! @radiofreegeorgy georgycohen.com

Higher Ed in the Now: Building Our Brands in Real-Time

by Georgiana Cohen on Sep 14, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Higher Ed in the Now: Building Our Brands in Real-Time — Presentation Transcript