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Higher Ed in the Now: Building Our Brands in Real-Time
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Higher Ed in the Now: Building Our Brands in Real-Time

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Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html

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Higher Ed in the Now: Building Our Brands in Real-Time Higher Ed in the Now: Building Our Brands in Real-Time Presentation Transcript

  • Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University
  • http://www.flickr.com/photos/smcdevitt/3091208756
  • http://www.flickr.com/photos/soldiersmediacenter/4723608143
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      • Trust
      • Relationships
      • Context
  • Events http://www.flickr.com/photos/joelanman/367425390
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  • Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
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  • Listening http://www.flickr.com/photos/mister-e/2247141772
  • Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775
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  • Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/
  • http://www.flickr.com/photos/psd/9023574/
  • Thank you! @radiofreegeorgy georgycohen.com