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Get Smart About Content

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Presented at Podcamp Boston 6, Sept. 25, 2011

Presented at Podcamp Boston 6, Sept. 25, 2011

Published in: Technology, News & Politics

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  • 1. ...About Content Georgy Cohen@radiofreegeorgy Podcamp Boston Sept. 25, 2011 #pcb6
  • 2. Content is great.
  • 3. Content can help you:•Get business•Persuade audiences•Build relationships•Establish expertise•Communicate news•Spread ideas
  • 4. Content is work.
  • 5. Content requires:•Thoughtful creation•Consistent attention•Ongoing assessment•Engagement and response•Adaptation and evolution•Constant promotion
  • 6. Content is alive.
  • 7. The more work youput in, the longer your content lifespan.
  • 8. Content is a process, not a project.
  • 9. Let’s talk about this...
  • 10. Flashes of inspirationbecome enduring contentthrough thoughtful,sustained effort over time.
  • 11. Content withoutplanning is a problemwaiting to happen.
  • 12. Get the best out of yourcontent, before it gets thebest of you!•Avoid “blank page panic”and anxiety-basedpublishing•Abandoned channels leadto missed opportunitiesand a damaged brand
  • 13. To avoidKAOS...
  • 14. ...takeCONTROL
  • 15. And ask yourself siximportant questions
  • 16. Why? What is your goal?Content is just a tool in service of a goal
  • 17. Avoid O.S.S.** “Ooh, shiny!” syndrome
  • 18. Who? Who is your audience? What are their needs andhow can you address them?
  • 19. What?What do you want to say? How do you distillyour goals into messages?
  • 20. How? What types of content will you publish?What is your tone/voice?
  • 21. Where?What publishing platforms will you use? (It doesn’t have to be all of them.)
  • 22. Wrong RightYour channels should support one another.
  • 23. When? Do you use an editorial calendar?Publishing is a privilege, not a right. Don’t add volume; add value.
  • 24. And we can’t forget...
  • 25. Measurement ensures your content is helping you achieve your goals.The old measurement trick!
  • 26. Making contentmore effectiveat every turn......and loving it!
  • 27. Thank you! Questions? @radiofreegeorgygeorgy.cohen@gmail.com georgycohen.com