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Experience is the New Place: The Next Evolution of Check-ins
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Experience is the New Place: The Next Evolution of Check-ins


Delivered at Ignite Spatial, March 24, 2011. …

Delivered at Ignite Spatial, March 24, 2011.

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@radiofreegeorgy on Twitter

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  • 1. Experience
    is the
    New Place:
    The Next Evolution of Check-Ins
    Georgy Cohen
    Ignite Spatial
    March 24, 2011
    So, we’re used to these…
  • 2. …but what about these?
  • 3. Why do we check in?
    • To share
    • 4. To organize
    • 5. To be part of a collective experience
    • 6. To enable serendipity
    • 7. To activate the “game layer”
  • This isn’t a place…
    …or is it?
  • 8. Online life

    Offline life
  • 9. Location…
  • 10. A TV show is
    an experience
    So is a blog.
  • 11. Check-ins are the
    grappling hooks for
    social experiences
  • 12. CONTEXT

    What makes something an experience
  • 13. Proactive Context
  • 14. Dynamic Context
  • 15. Multichannel Lives
  • 16. Checking in
    turns the key
    on an engine
    of information
  • 17. Underlying framework -> Rich network and well-connected community
  • 18. Making data meaningful

    Realizing the latent power
    of the data we generate
    from our everyday web
  • 19. The Physical World Web
    “The check-in converts location to place, which is far more semantically rich than simple location, and it is real-time — it means ‘I’m here now.’”
    Jeff Holden, Pelago (makers of Whrrl), Oct. 2010
  • 20. Footstream: the history of an individual’s check-ins
    (As defined by Jeff Holden of Pelago)
  • 21. “People are giving us one or two or three pieces of data everyday about the places they go to. … This is a new way to look at your neighborhood based on the places you’ve been, and your friends have been to. … The next big thing to figure out is what is the contextual relevance of all that? Are you moving? Are you with friends? Where are you? Where have you been? Where are you headed?”
    GigaOM, Dec. 27, 2010
  • 22. What’s next?
    • Smarter application of data
    • 23. The ability to connect with people more easily (a la Whrrl’s “Societies”)
    • 24. The importance of delivering valuable content in context
    • 25. More intuitive systems (e.g. near-field communication, QR 2.0)
    • 26. More rich, multilayered experiences
  • Thank you!