Experience is the New Place: The Next Evolution of Check-ins

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Delivered at Ignite Spatial, March 24, 2011.

More: http://georgycohen.com or http://bit.ly/checking-in

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  • Experience is the New Place: The Next Evolution of Check-ins

    1. 1. Experience <br />is the <br />New Place: <br />The Next Evolution of Check-Ins<br />Georgy Cohen<br />Ignite Spatial<br />March 24, 2011<br />@radiofreegeorgy<br />So, we’re used to these…<br />
    2. 2. …but what about these?<br />
    3. 3. Why do we check in?<br /><ul><li> To share
    4. 4. To organize
    5. 5. To be part of a collective experience
    6. 6. To enable serendipity
    7. 7. To activate the “game layer”</li></li></ul><li>This isn’t a place…<br />…or is it?<br />
    8. 8. Online life<br />↕<br />Offline life<br />
    9. 9. Location…<br />…Experience<br />
    10. 10. A TV show is <br />an experience<br />So is a blog.<br />
    11. 11. Check-ins are the <br />grappling hooks for <br />social experiences<br />
    12. 12. CONTEXT<br />↑<br />What makes something an experience<br />
    13. 13. Proactive Context<br />
    14. 14. Dynamic Context<br />
    15. 15. Multichannel Lives<br />
    16. 16. Checking in<br />turns the key<br />on an engine <br />of information<br />
    17. 17. Underlying framework -> Rich network and well-connected community<br />
    18. 18. Making data meaningful<br />↓<br />Realizing the latent power<br />of the data we generate<br />from our everyday web<br />transactions<br />
    19. 19. The Physical World Web<br />“The check-in converts location to place, which is far more semantically rich than simple location, and it is real-time — it means ‘I’m here now.’”<br />Jeff Holden, Pelago (makers of Whrrl), Oct. 2010<br />
    20. 20. Footstream: the history of an individual’s check-ins<br />(As defined by Jeff Holden of Pelago)<br />
    21. 21. “People are giving us one or two or three pieces of data everyday about the places they go to. … This is a new way to look at your neighborhood based on the places you’ve been, and your friends have been to. … The next big thing to figure out is what is the contextual relevance of all that? Are you moving? Are you with friends? Where are you? Where have you been? Where are you headed?”<br />GigaOM, Dec. 27, 2010<br />
    22. 22. What’s next?<br /><ul><li> Smarter application of data
    23. 23. The ability to connect with people more easily (a la Whrrl’s “Societies”)
    24. 24. The importance of delivering valuable content in context
    25. 25. More intuitive systems (e.g. near-field communication, QR 2.0)
    26. 26. More rich, multilayered experiences</li></li></ul><li>Thank you!<br />@radiofreegeorgy<br />bit.ly/checking-in<br />

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