Experience is the New Place: The Next Evolution of Check-ins

Experience
is the
New Place:
The Next Evolution of Check-Ins
Georgy Cohen
Ignite Spatial
March 24, 2011
@radiofreegeorgy
So, we’re used to these…

…but what about these?

Why do we check in?
To share
To organize
To be part of a collective experience
To enable serendipity
To activate the “game layer”

This isn’t a place…
…or is it?

Online life
↕
Offline life

Location…
…Experience

A TV show is
an experience
So is a blog.

Check-ins are the
grappling hooks for
social experiences

CONTEXT
↑
What makes something an experience

Proactive Context

Dynamic Context

Multichannel Lives

Checking in
turns the key
on an engine
of information

Underlying framework -> Rich network and well-connected community

Making data meaningful
↓
Realizing the latent power
of the data we generate
from our everyday web
transactions

The Physical World Web
“The check-in converts location to place, which is far more semantically rich than simple location, and it is real-time — it means ‘I’m here now.’”
Jeff Holden, Pelago (makers of Whrrl), Oct. 2010

Footstream: the history of an individual’s check-ins
(As defined by Jeff Holden of Pelago)

“People are giving us one or two or three pieces of data everyday about the places they go to. … This is a new way to look at your neighborhood based on the places you’ve been, and your friends have been to. … The next big thing to figure out is what is the contextual relevance of all that? Are you moving? Are you with friends? Where are you? Where have you been? Where are you headed?”
GigaOM, Dec. 27, 2010

What’s next?
Smarter application of data
The ability to connect with people more easily (a la Whrrl’s “Societies”)
The importance of delivering valuable content in context
More intuitive systems (e.g. near-field communication, QR 2.0)
More rich, multilayered experiences

Thank you!
@radiofreegeorgy
bit.ly/checking-in

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Experience is the New Place: The Next Evolution of Check-ins

by Georgiana Cohen on Mar 27, 2011

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Experience is the New Place: The Next Evolution of Check-ins — Presentation Transcript