5-minute talked delivered at inaugural Ignite Craft event on Jan. 14, 2011, at MIT, hosted by the Common Cod Fiber Guild.
So you knit. Or make magnets. Or homebrew. Or create replicas of baseball stadiums out of wire. Great! Now, how are you going to find the target audience to whom you might market your wares? The easy answer is "The internet!" The difficult part is *how* to use the internet to accomplish your goals and begin to profit from your craft. I'll go over some basics on using the web to discover your community, build an audience and, over time, develop a customer base.