Connecting With Students on the Web

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Delivered at SUNY Suffolk's Professional Development Day, March 22, 2011

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Connecting With Students on the Web

  1. 1. Connecting WithStudents on the Web<br />Georgiana Cohen<br />Manager, Web Content and Strategy, Tufts University<br />March 22, 2011<br />Suffolk County C.C.<br />
  2. 2. http://www.flickr.com/photos/trev-camp-fish-pics/4015144029/<br />
  3. 3. Why do we need to connectwith students on the web?<br />
  4. 4. The numbers<br />95% of people aged 18-33 are online<br />96% are on email<br />but just behind them in 12-17 set, just 73% <br />92% use search engines<br />83% on social networks<br />Millennials’ use of social networks jumped from 67% using them to 83% between December 2008 and May 2010<br />Source: Pew Internet and American Life Project Generations study, Dec. 2010<br />
  5. 5. Grow and support<br />your community<br />http://www.flickr.com/photos/whitehouse/4455951403/<br />
  6. 6. <ul><li> Integrate
  7. 7. Complement
  8. 8. Be consistent</li></ul>http://www.flickr.com/photos/fauxto_dkp/2915425151/<br />
  9. 9. Where do we start?<br />
  10. 10. Web is a tool for: <br /><ul><li> Information
  11. 11. Community
  12. 12. Discovery</li></ul>http://www.flickr.com/photos/cogdog/5516868634/<br />
  13. 13. The golden rule<br />http://www.flickr.com/photos/wetwebwork/2402908982/<br />
  14. 14. <ul><li> Customer service
  15. 15. Answering questions
  16. 16. Providing</li></ul>information<br />http://www.flickr.com/photos/vek/3523220126/<br />
  17. 17. Bridge the human and online experiences<br />http://www.flickr.com/photos/christinyca/4668047366/<br />
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  19. 19. “Analyses of Twitter communications showed that students and faculty were both highly engaged in the learning process in ways that transcended traditional classroom activities. This study provides experimental evidence that Twitter can be used as an educational tool to help engage students and to mobilize faculty into a more active and participatory role.”<br />The effect of Twitter on college student engagement and grades, R. Junco, G. Heiberger & E. Loken, Journal of Computer Assisted Learning, Nov. 2010<br />
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  26. 26. http://www.flickr.com/photos/quacktaculous/2880445737/<br />
  27. 27. The numbers<br />2/3 of student survey respondents own Internet-capable phones<br />1/2 use mobile device to access web<br />Previous year: 1/3<br />8/10 of this group use phone to check news, sports, weather, look up facts<br />About same % uses phone for e-mail<br />3/4 of respondents use phones to access social networking services<br />Source: ECAR Study of Undergraduate Students and Information Technology, 2010<br />
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  29. 29. Thank you!georgycohen.com<br />

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