Connecting With Students on the Web

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Delivered at SUNY Suffolk's Professional Development Day, March 22, 2011

Delivered at SUNY Suffolk's Professional Development Day, March 22, 2011

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  • 1. Connecting WithStudents on the Web
    Georgiana Cohen
    Manager, Web Content and Strategy, Tufts University
    March 22, 2011
    Suffolk County C.C.
  • 2. http://www.flickr.com/photos/trev-camp-fish-pics/4015144029/
  • 3. Why do we need to connectwith students on the web?
  • 4. The numbers
    95% of people aged 18-33 are online
    96% are on email
    but just behind them in 12-17 set, just 73%
    92% use search engines
    83% on social networks
    Millennials’ use of social networks jumped from 67% using them to 83% between December 2008 and May 2010
    Source: Pew Internet and American Life Project Generations study, Dec. 2010
  • 5. Grow and support
    your community
    http://www.flickr.com/photos/whitehouse/4455951403/
  • 6.
    • Integrate
    • 7. Complement
    • 8. Be consistent
    http://www.flickr.com/photos/fauxto_dkp/2915425151/
  • 9. Where do we start?
  • 10. Web is a tool for:
    http://www.flickr.com/photos/cogdog/5516868634/
  • 13. The golden rule
    http://www.flickr.com/photos/wetwebwork/2402908982/
  • 14.
    • Customer service
    • 15. Answering questions
    • 16. Providing
    information
    http://www.flickr.com/photos/vek/3523220126/
  • 17. Bridge the human and online experiences
    http://www.flickr.com/photos/christinyca/4668047366/
  • 18.
  • 19. “Analyses of Twitter communications showed that students and faculty were both highly engaged in the learning process in ways that transcended traditional classroom activities. This study provides experimental evidence that Twitter can be used as an educational tool to help engage students and to mobilize faculty into a more active and participatory role.”
    The effect of Twitter on college student engagement and grades, R. Junco, G. Heiberger & E. Loken, Journal of Computer Assisted Learning, Nov. 2010
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. http://www.flickr.com/photos/quacktaculous/2880445737/
  • 27. The numbers
    2/3 of student survey respondents own Internet-capable phones
    1/2 use mobile device to access web
    Previous year: 1/3
    8/10 of this group use phone to check news, sports, weather, look up facts
    About same % uses phone for e-mail
    3/4 of respondents use phones to access social networking services
    Source: ECAR Study of Undergraduate Students and Information Technology, 2010
  • 28.
  • 29. Thank you!georgycohen.com